If you’re using any kind of social media platform to promote and sell your business, it’s time that you consider how a social media management tool can help you keep track of your progress – and meet your social media marketing goals.
Some of the best apps for social media marketing will let you track analytics, analyze your progress, and uncover new ways to reach your audience.
Pick your poison – whether it’s Instagram, Snapchat, or Facebook that you’re using to reach new audiences (and to connect with the customers you already have), a social media management tool can go a long way in helping you improve your business.
Here are some of the best apps for social media marketing. If you’re looking to upgrade your social media marketing strategy, these apps are definitely worth considering.
Which Social Media Platform is Best for Marketing?
Before we dive into the best apps to help you manage multiple social media accounts, let’s first discuss which social media apps you should be using. If you aren’t already taking advantage of social media marketing, it’s time that you jump on this bandwagon.
Love it or hate it, social media is crucial for marketers. Whether you’re doing it all yourself or you have a dedicated social media marketing team, the value of a strong social media strategy can’t be overlooked. Just about everyone uses at least one social network.
And it’s only getting more important. More than 72% of all people report increasing their social media presence during the COVID-19 pandemic. As a social media marketer, it’s important that you take advantage of these mobile apps. Most of them are totally free and easy to use, making them a great tool for lead generation as well as to consistently reach and connect with your audience.
So which are the most important social media apps?
Consider spending some time to create a presence on social media channels such as:
…and so on. Of course, this list of social media channels is far from exclusive – there are countless others you’ll want to consider – but these are some of the most popular and are the ones you should focus on first if you want to improve your social media performance.
Best Apps for Social Media Marketing
Are you ready to take your social media management to the next level? Whether you are totally new to the game or hold yourself to the standards of the top social media marketers, you’ll want to consider these top social media management marketing apps.
If you aren’t using Canva for your social media graphics yet, it’s time that you consider doing so. This app will let you access prebuilt editing features and templates so that you can create professional, attractive-looking designs.
It’s compatible with all kinds of social media platforms, including Facebook, Twitter, YouTube, Instagram, and more. You can even make Instagram reels!
A free marketplace platform, REP is a spot where influencers can connect with brands they want to represent and collaborate with. As a business, you can feature your product here, and influencers can apply to collaborate with you.
Buffer is one of the most popular social media scheduling apps. You’ll be able to post and schedule updates to any social media channels you might be using, including LinkedIn, Facebook, Pinterest, and more.
4. Adobe Spark Post
Adobe Spark Post is an app with tons of creative ideas, templates, and smart design features that will make it easy for you to come up with attractive social media graphics. It’s an easy-to-use app that can be used with multiple platforms.
You might be surprised to see Slack on this list, since it’s not technically a program that might be considered among the many marketing and editing tools we’ll cover. However, it’s a good option for managing your social channels because it will allow you to communicate with other team members and stakeholders that might be involved in the management of your social networks.
For widespread team communication and private messages alike, you won’t find a better communication app than Slack.
Another popular app to consider is Hootsuite. With this mobile app, you can create, plan, schedule, monitor, and publish your posts, all with the click of a button. You can link all of your social accounts, including those on Facebook, LinkedIn, Twitter, YouTube, and more – but just keep in mind that, with the free version, you can only link two of your third-party apps at a time.
The silly-sounding name aside, Smarp is a great program for creating curated content on all kinds of social media platforms. You’ll be able to stay on top of trending content and create quality posts with ease.
Later, formerly known as Lategramme, is an app that was first geared toward producing visual content on Instagram. Now, however, it is compatible with all kinds of social media programs, including LinkedIn and Pinterest. You can schedule, publish, and preview your feed (and then some!) with this unique scheduling and analytics tool.
9. Facebook Business Suite and Ads Manager
There are a few different Facebook page scheduling tools you can use to manage your posting, commenting, statistics tracking, and more. Facebook Business Suite will help you keep on top of everything from Groups to Marketplace, while the Ads Manager will help you run ad campaigns with ease. Add both of these to your list of tools to download.
Another Instagram-centric tool to consider is Plann. You can connect this powerful tool with your Instagram account and Canva stories to publish posts automatically and manage your videos and images.
Boomerang is a content format that has become a distinct way of communicating with an audience – it’s just like a picture, video, and GIF in its own right. Make sure you have the Boomerang mobile apps so that you can “flip it and reverse it” on any social media platform you choose.
Iconosquare is an awesome tool to use if you want to manage your entire Instagram presence all in one place. This app will let you schedule posts and view in-depth analytics (you can even save your favorite hashtags!) all in one place. Get a more detailed look in our complete Iconosquare review here.
Trello is another communication and project management tool that will help you stay organized across all the other platforms and multiple accounts you might be managing. With Trello, you can track progress on tasks and assign tasks to other members of your team.
Quik is one of the best programs out there if you are interested in publishing quality video content. By using Quik, you will be able to create gorgeous video transitions, synchronize music, add filters, and do anything else you might want out of a video editing app.
Most social media platforms have the same key features – you can post your own content, comment, and like. It’s a pretty basic and simple user interface to navigate.
However, Instagram is the exception – although you can share your own content, there isn’t really a way to share content from others on your own feed. The app Repost makes this feature, once considered a fantasy, a reality.
If you’re trying to promote your own company, there isn’t always a great deal of quality content to share with your followers. It can be hard to come up with share-worthy stuff! Feedly makes it easier, allowing you to create a content feed that’s curated specifically to your interests. You’ll never be at a loss for what to share again!
Over is a great alternative (one that’s admittedly far less expensive!) to Adobe Photoshop. It will let you add text and even artwork layovers to your photos with ease. You can even add unique textures that will make your content pop!
Available both as an iOS app as well as for Android users, Snapseed is a program that will make your photos look as though they were professionally edited. Even if you’re just taking photos with your smartphone instead of a fancy DSLR camera, Snapseed has all kinds of advanced features that will let you publish content that looks as though it was professionally (expensively) curated, but on a budget.
Final Thoughts: Using Social Media Marketing Apps
Whether you’re working tirelessly to analyze your analytics reports or just want an iOS app that will make editing photos and video clips easy, you’ve got to consider these top social media management apps.
They all offer key features that make content curation and analysis a breeze. No matter which social platforms you’re using, consider these top picks today.
Many even have a free plan that you can tap into so you don’t have to pay a pretty penny for easy access to top-notch content creation – so what are you waiting for?