Two “Gaps” Companies Can Fill to Take Market Share
The market is more competitive than ever. Globalization and technology have lowered the barrier to...
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Category: Marketing Spotlight
The “Unlimited” Graphic Design Scam
The word “unlimited” has a special place in the hearts of all value-seekers. Focus...
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Upwork Pricing Changes: A History of Greed and Abuse
Upwork is one of the largest freelancer platforms on the internet. The website serves as a hub for...
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How Brave Browser’s New Advertising Misses the Point
Online privacy was the hot topic of 2018 and will likely stay in the spotlight for the near...
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Facebook’s “Info and Ads” Spy Tool Feature is a Strategic Play
On June 28, 2018, Facebook announced their new “Info and Ads” section on all Facebook...
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How Streaming Cable TV Missed the Point
We live in interesting times. Amongst a sea of monolithic companies, we’ve seen small...
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Should You Trick Your Customers to Get Them in the Door?
Marketers often get carried away with their short-term goals and start focusing on the wrong...
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Marketing Spotlight: Pizza Hut Social Media
“You have to be on social,” they said. “Social media is the future,” they...
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