You undoubtedly are familiar with SEO or search engine optimization. But in the ever-growing world of internet marketing acronyms, have you ever heard of CRO? CRO or conversion rate optimization focuses specifically on converting users into customers.
By doing so, you increase the number of qualified leads, expand revenue, obtain greater value from existing traffic, and grow better. However, CRO is an expansive process since conversion can happen in any place on your site.
Crazy Egg helps you to simplify the process. This optimization tool allows you to get a picture of user behavior on your site primarily through heat maps, which help you better understand how users interact with your website. From here, you can implement strategies that reflect the patterns of behavior to enhance your site’s conversion rate.
What is Crazy Egg? How do you use it? And what are heat maps? Find out everything you need to know in this ultimate Crazy Egg Review.
What Is Crazy Egg?
Crazy Eggs has been around since 2006, working with over 300,000 businesses, including Etsy, Yahoo, Dell, and Mint.
Crazy Egg lets you see exactly what users are doing on your site in real-time. It does this through its Heatmap tool. Heatmaps show what parts of a site users are clicking on. The redder the section, the more often it is clicked, and likewise, with the bluer it is. You can also use track scrolls and other types of data that will go into more detail about later.
While doing all this, Crazy Egg also provides you information on the origin of traffic, whether it’s from social, search, or direct, and visual presents of this data to help you better optimize and design your web pages.
Basically, Crazy Egg takes analytics to the next level by making it interactive, so you have the power to see directly for yourself what’s happening on your site rather than translating what an analytics report means.
Crazy Egg Features
- Heat Map
- Confetti Tool
- Design testing
- Scroll map
- In-page Analytics
- A/B Testing
- Conversion Rate Optimization
Getting Started With Crazy Egg
Crazy Eggs offers a 30-day free trial on all of their plans. To check it out, you’ll need to provide your email address, set an account password, and give them your credit card number. Don’t worry, if you decide at any time during the 30-days that Crazy Egg isn’t for you, it’s very easy to cancel your trial.
Once you do so, you’ll be able to get a snapshot of the site you want to track. The first part is easy. You just enter your URL. The next step may require just a little tech-savvy.
You have to install the tracking script, which is an HTML code you need to copy onto your site. Crazy Eggs gives you a few options. You can copy/paste and do it yourself, you can email it to your website developer, or integrate it via a third-party app.
If you’ve never injected code into your site, it’s actually easier than you imagine. Just Google your website provider name plus “insert head section,” and you’ll be able to find detailed steps on how to do it.
Once you do, hit “Check My Installation,” If successful, you’ll be taken to your dashboard where you can start using heat maps and the other great Crazy Egg features.
Crazy Egg Pricing
The biggest advantage Crazy Egg has over alternatives like Hotjar is pricing. While Hotjar may offer a basic free plan, its lowest-priced business plan is $89/month. That can put a lot of pressure on smaller firms.
On the other hand, Crazy Egg pricing starts at $24/month for tracking 30,000 pageviews a month. For the most part, their plans are based on page views and how long they’ll store your site data. Another great feature is you can track unlimited sites with Crazy Egg. So, if you’re an agency or freelance marketer, you can keep an eye on all your clients’ websites from one convenient dashboard.
Below, you’ll see a price breakdown of the main Crazy Egg plans:
One thing to pay attention to, however, is that all plans are billed annually. While it is affordable, that can be quite an initial investment for SMEs.
Crazy Egg Features
Here are some of the ways you’ll use Crazy Egg to enhance your CRO process:
1. Heat Maps
This is the core of what Crazy Egg does. You use these visualizations to see where visitors are clicking on site pages. The more popular an area, the brighter it will appear. The lighter it is, the less popular it is.
This is cool enough, but Crazy Egg really shines in its Confetti View. This breaks down your map into a variety of useful data points like new vs. returning users, browser type, days of the week, and other vital details.
2. Scroll Maps
Scroll maps show you how visitors scroll up and down your site. This shows which sections they spend more or less time while on the page. Likewise, you can also use scroll maps to see the number of times each section of a page was visited. The same rules about color apply here as well.
Heatmaps show you what parts of the page were clicked. However, they don’t actually tell you how many clicks each link received. You can probably find this info directly in your site analytics, but with Crazy Egg, you can use Overall maps to see the data in combination with the heat map.
It also shows you which part of the link was clicked and then use this information to inform elements of your site design.
4. Split Testing
Nowadays, no decent SaaS product is complete without some form of split testing. With Crazy Egg, you can set it up in a flash by creating unique Crazy Egg HTML codes that you add to each page you want to test.
You’ll be able to track results instantly and can use it to do continuous optimization to see how well your ideas measure against each other and improve them accordingly.
The editor is where you can make changes to your site to use for split testing, heat maps, or other Crazy egg functions. It’s easy to use.
Just choose which version of the site you want to change (desktop, tablet, or mobile), then use the editor to change things like headings, body text, and then hit publish when you’re ready. There’s even a helpful basic assistant to help you get started using it.
Who Should Use Crazy Egg?
Crazy Egg allows you to instantly measure interactions with your site visitors. It’s a great way to quickly preview how people use your site. Overall, it’s easy to use, affordable, and has a solid UI.
With that said, when you’re starting to get into this level of optimization, it may not be worth it for some types of marketers. While all sites can benefit from SEO and taking advantage of social and email marketing channels, getting into this level of detail may not be worth it for small firms or marketers who design sites on behalf of them.
You also need a lot of traffic for any of this data to matter as well as which is why options like Crazy Egg (along with competitors like Hotjar) should mostly be reserved for larger brands and enterprises.
Is Crazy Egg Worth It?
Maybe. Conversion rate optimization is something everybody wants. And Crazy Egg is one of the most affordable options. It’s easy enough to use so that anybody or your site can use it and start learning valuable insights about your site.
But here’s the catch—you have to know what to do with this information. Heat maps, scroll maps, and overlays are great tools, but if you don’t constantly optimize your site and learn from their insights, then it’s not particularly going to be worth it.
And if you’re a smaller company with limited resources and time, this type of tool likely isn’t the right fit for you. Instead, you may want to try out the free Hotjar plan until your site traffic goes to such a point, as Crazy Egg is a worthwhile investment.
Still, it’s a good tool, and since they offer a free trial, you really have nothing to lose by checking it out and getting some insights on your site—no matter how much traffic you have going to it or not.
- Great heat mapping tool
- Affordable compared to other heat mapping options
- Great split testing features
- Provides actionable data
- Visualize analytics to better understand their meaning/context
- Plenty of tutorials and onboarding materials
- Tracks users in real-time
- Takes at least 30 days to gather statistically significant data
- Need a lot of visitors for it to be effective
- Editor was a little slow
- Would be helpful if they told you what to do with the information, they provide
Crazy Egg Alternatives
We’ve already mentioned Hotjar, which offers similar heat mapping and other functionality as Crazy Egg. However, if you’re looking for other ways to do CRO, two great landing pages and more tools are Leadpages and HelloBar.
What Is Leadpages?
Leadpages aims to be your lead generation hub. You can publish landing pages, pop-ups, alert bars, and more. It also integrates with a large variety of eCommerce, CRM, email marketing, and other tools and also features a complete website builder tool.
While you’re not going to get the same kind of data as you would from Crazy Egg (you could actually use both tools), you can use it in tons of ways to actually go about getting the conversion you’re after. Plans start at $25/month.
What Is HelloBar?
In a similar vein, Hello Bar is another option if you want to create lead engagement tools like exit-intent ads, landing pages, and alert bars.
Hello Bar is not the fanciest tech out there. Still, it has affordable plans, including a free option for up to 5,000 pageviews/month, making it a great place for SMEs and freelancers with limited time and resources to focus their energies.
Crazy Egg: The Verdict
Crazy Egg is an affordable and useful tool for getting heat map and scroll map data. However, it’s up to you what you make of this, so you may want to consider other CRO tools before investing in this software.
Crazy Egg Review
Ease of Use
Crazy Egg is an optimization tool that has been around since 2006. Crazy Egg’s aim is to help simplify the conversion process for your site. This tool uses heat maps to help you see the user behavior on your site. It also includes features such as a confetti tool, design testing, in-page analytics, and more. Can Crazy Egg help your conversion rate? Read our Crazy Egg review to learn more.