Landing pages are important. But you probably knew that already. Research has proven that businesses with between 10-15 landing pages have about 55% more conversions than those with 10 landing pages. And those with 40+ landing page saw an increase of 500%!
The right landing pages can do everything from drive traffic to encourage engagement, and, yes, boost conversion. Fortunately, it’s never been easier for anybody to create an effective one too.
With tools like Leadpages, you can quickly assemble a landing page with zero programming or design knowledge. Unlike other landing pages tools, however, you can also use Leadpages to completely design and host your site. And it’s only a touch more expensive than other website builders like Squarespace while having a much better UI and emphasis on digital marketing.
How good is Leadpages? Is it worth swapping out your current web host and/or landing page tools? Discover everything you need to know about it in this ultimate Leadpages review.
What Is Leadpages?
Leadpages has been around since 2012 and is a well-reputed lead generation platform. It primarily caters to entrepreneurs and marketers looking to publish web pages, generate leads, and convert users into customers.
Leadpages now has over 45,000 users and completed a $27 million funding round a few years ago. So, they’re obviously doing something right.
The best thing about Leadpages is that it goes well beyond landing pages and can serve as a website builder and lead generation hub for your business.
It also has a ton of integrations connecting with CRMs, email marketing services, social media, eCommerce, analytics, and tons of other tools.
Leadpages offers a 14-day free trial along with a Standard Plan that starts from $25/month when billed annually.
Overall, Leadpages is an effective, intuitive, and affordable software tool any marketer or SME should look into.
- Website builder
- Contact management
- Conversion optimization tools
- Landing pages
- Responsive design
- CRM integration
- SEO Management
- SMS Marketing Management
- Conversion rate stats & analysis
- SMS Integration
Getting Started With Leadpages
With the Leadpages free trial, you can easily check out the software on your own and see how well it works for you. You will need to give them your credit card info or login via PayPal. But it’s easy enough to cancel the account should design Leadpages isn’t worth it.
Go ahead and get started with the free trial now so you can check it out while reading this review.
After you confirm, Leadpages will then ask you to create a domain name. Don’t worry; you can change it later. Then you’ll have the option of building a landing page, website, pop-up, or alert bar.
Then it’s super easy, Leadpages will walk you through everything. Or, if you prefer, you can go straight to your dashboard by choosing any of the above options then hitting the Leadpages logo.
Everything is very user-friendly, but if you have any issues, you can find tons of helpful resources on the blog.
Leadpages has three plans: Standard, Pro, and Advanced, Here’s what they included:
Standard– $25/month annual, $37/monthly
- 1 Site
- Unlimited Traffic
- Landing pages, pop-up, alert bars
- Website hosting
- Free custom domain (with annual purchase)
- Email Support
- 40 Integrations
Pro: $48/month annual, $79/month
- 3 Sites
- All Standard features
- Chat pages
- Online sales and payments
- A/B Split Testing
- Email trigger links
- 10 Opt-in text campaigns
Advanced: $199/month annual, $321/month
- Up to 50 Sites
- All Pro features
- Priority support
- Advanced integrations
- 5 Pro sub-accounts
Overall, the pricing is pretty solid. Square Space business pricing is $26/month, while even simple WordPress hosting can run you about $10/month. With Leadpages, you get hosting, CMS, and lead generation all one package.
And compared to Unbounce and other dedicated landing page solutions that start at $79/month, Leadpages is really a bargain!
Leadpages Main Features
Originally Leadpages offered three main products: Leadpages (landing pages), pop-ups, and alert-bars. Now you can also use it as a dedicated site builder as well as take advantage of a few other features that we’ll go into detail about below.
1. Leadpages Landing Pages
This is the main thing you’ll do with Leadpages. You can use the landing page builder and template to create and put together a great page in minutes. If you’ve ever used a CMS tool like WordPress, this will all feel very familiar.
If you didn’t begin creating a landing page while getting started, you can create a page from the dashboard. Begin by selecting your goal.
You then choose what you’re offering users, and Leadpages will give you six different recommended templates to choose from. If you’re not feeling any of these, you can also browse the template library.
Next, input the details into the editor, and when you’re ready, you can preview and publish.
The only small downside is there is not a ton of customization available. You have to work within the parameters, but isn’t that the point of using something like Leadpages anyway?
Similarly, it’s just as easy to create pop-ups. Navigate to the Conversion Tools tab on your dashboard and select “Pop-Up.”
Then select the widget you want like Text, image, video, etc. Once you’re finished with the design, hit Publish, and you’ll be able to select what type of Pop-up you want it to be.
Leadpages will then create the HTML code for you that you copy/paste into your site’s HTML code.
3. Alert Bars
Alert bars are the bars that stay on the screen as you scroll up and down a page. Leadpages make it easy to create them in the Conversion Tools section.
You can design how you want it to appear in the editor as well as choose actions like link to pages or open a pop-up.
As with pop-ups, once you’re ready to publish, Leadpages will give you a code you just copy/paste onto your site.
4. Website Builder
With Leadpages, you can create an entire site from scratch. Select from the template library and then fill out all the details. It’s very intuitive, and you can put together a professional-looking website in a couple of hours—possibly less if you already have all the content you need.
You’d be hard-pressed to find software that Leadpages doesn’t integrate with either directly or via Zapier. You can hook your existing WordPress, Joomla, Squarespace, or other sites up to it.
Likewise, it connects with CRMs, email marketing, social, and tons of other tools. Check out this page for a complete list of integration.
Who Should Use Leadpages?
Leadpages is an excellent tool for SMEs, agencies, and freelance marketers looking to generate better leads and convert on them.
It’s also a great way to save time and money. The software is easy to use and affordable. And since it uses a simplified editor, you can create landing pages even more quickly.
All of this convenience does have a bit of a downside. It’s not the most powerful software out there, nor does it allow too much flexibility. You can’t really customize anything. Likewise, the templates aren’t the most exciting in the world.
But does that really matter? If you’re on a limited budget and want to not only create great landing pages but an entire site and get hosting thrown in with it, then you should seriously consider Leadpages.
Is Leadpages Worth It?
Absolutely. This is something SMEs should particularly pay attention to. Often, they want their site and landing pages to be an exact representation of their branding. While this is a valid point, they forget what a web page should really be doing for them, which is generating and converting traffic.
Leadpages won’t create the idealized version of your web brand, but it will help you create a functional, attractive, and powerful platform that you can use to grow your company, so you eventually have the resources to make your perfect web platform.
For this same reason, agencies and marketers should love this tool because of how quickly they can use it to create landing pages, pop-ups, and more for their clients.
Try it out. Pay attention to your analytics, and see if Leadpages can generate the ROI you’re looking for. There’s a good chance that it will.
- Includes both lead generation tools and a site builder
- Tons of integrations
- 200+ templates to choose from
- Split testing on higher plans
- Lead magnet functionality
- Built-in analytics
- Includes hosting
- Unlimited traffic
- Leadpages is responsive, but you can’t design responsive site version
- Not very customizable
- Can be a little slow
- Limited form options
- To access A/B testing have to be on a higher pricing tier
There are so many different software tools for building landing pages and other lead generating tools. The real question is whether you want a dedicated solution like Leadpages or want it integrated into another product.
For example, many email marketing solutions like MailerLite can also help you create landing pages. The trade-off is you won’t have as many templates or flexibility, but you’ll do have integration into your existing tools.
Two great landing page solutions worth checking out are Unbounce and Hello Bar.
What Is Unbounce?
If you’re looking into Leadpages, you’ve probably heard of Unbounce already. It’s one of the biggest names in landing page SaaS tools.
Unbounce is super focused on creating awesome landing pages. Like Leadpages, it doesn’t require any programming or design knowledge.
Unbounce integrates with 60+ tools and has an excellent UI. It is faster and more customizable than Leadpages, but pricier. Plans start at $79/month, which may be on the high side from small companies and freelancers. Still, they have a great success track record and a free trial, so it’s worth comparing it to Landing Pages to see which is better for you.
What Is HelloBar?
Hello Bar is an excellent alternative to Leadpages and Unbounce if you’re looking to save a little cash but still create solid lead engagement tools like alert bars, exit-intent ads, and landing pages.
Hello Bar actually offers a free plan that covers up to 5,000 views/month. After that, plans begin at $29/month.
Hello Bar doesn’t have the advanced features of Unbounce nor as much functionality as Leadpages. Still, it’s a good choice for freelancers and SMEs who start using these types of lead tools until they can afford a more expensive and feature-rich option.
Leadpages: The Verdict
Leadpages is a solid landing page plus lead generation tool software solution. It’s intuitive and, with its included web hosting, a really affordable option for users who decide to use the website builder tool. Check it out and see if Leadpages is the right option for your marketing needs.
Ease of Use
Leadpages is a tool generally designed for making conversion pages. It was proven helpful in improving marketing sales campaigns by providing professional web pages with a complete conversion toolkit. Leadpages are optimized for any mobile device that makes it easier for you to use. Learn more about this landing page builder in our review of Leadpages.