If you’ve spent fifteen seconds or more in the world of digital marketing, then you know who Neil Patel is. And let’s be honest, we’ve all used ideas from his blog to improve our CTAs, grow email marketing lists, and, more than anything, improve SEO.

A few years back, Neil invested in a little experiment. He wanted to see if he could grow organic traffic to his website by offering free/freemium tools. As part of this, he purchased a less than stellar keyword tool, Ubersuggest, for $120,000.

After spending a few months overhauling and adding new features, he relaunched Ubersuggest through his platform. Two things were clear. The first was that it did drive a whole lot more traffic to the site. The second is that it improved the software to become an excellent SEO solution.

While there might still be a handful of other better all-in-one SEO tools, Ubersuggest is definitely one of the best out there. How else could it bear Neil Patel’s famous name?

In this review, we’ll explore what you need to know about Ubersuggest. We’ll explain how to use it, its main features as well as competitors to help you decide if Neil has hit another home run with this software tool.

Let’s dive right in!

What Is Ubersuggest?

Ubersuggest is an intuitive SEO online tool where you can find content ideas, track competitors, get information about your website traffic and DA rating, and much more.

The goal is to be your one-stop-shop for all thing’s SEO. However, you can use some of its features for free. You will need a premium plan to really unlock its full potential.

However, pricing is pretty affordable, with plans starting from $29/month. Compared to options like SEMrush and AhRefs, with starting tiers at $99/month, it’s quite the bargain.

Overall, if you’re looking for a solid SEO tool along with tons of actionable advice from a true legend of the field, it’s hard to beat this all-in-one platform.

Ubersuggest Features

  • SEO training and support
  • Reports
  • Projects
  • Keyword tracking
  • Site audit
  • Competitor analysis
  • Content ideas
  • Backlinks
  • Free plan
  • Coaching materials

Getting Started With Ubersuggest

Although Ubersuggest offers a free level, it’s really worth checking out the paid plans. All options come with a 7-day free trial, so you can preview all the premium features to see if they’re worth it for you.

You can easily sign in with your Google login though you will need to provide your credit card info to access the trial. Don’t worry; the cancellation process is quick and easy if you decide Neil’s amazing software isn’t for you, and you’ll still have access to all the great free features, though.

From here, you can go to your dashboard and start a project. What’s immediately different about Ubersuggest compared to other SEO tools is how many onboarding materials there are. This is truly a great option for newbies for this reason.

If you don’t know what SERP, CPC, or any of the thousands of marketing acronyms mean, then you’ve come to the right place lest you forget Neil is one of the leading educators and influencers in the SEO world!

The software will then choose keywords for you to track, or you can import your own. Then it will nearly instantly generate your first actionable report for you to start making whatever enhancements you need.

Ubersuggest Getting Started

Ubersuggest Pricing

Pricing is where Ubersuggest really shines. As mentioned, plans start from $29/month. When you compare this to other run-of-the-mill SEO software, this is already a sweet deal. But for something this powerful that really holds its own against big names like SEMrush, you can really see the value in it. There are even lifetime promotions that can give you access to premium-level tools forever!

Ubersuggest has three main plans that primarily vary on the number of sites and keywords you can track.

  • Individual– $29/month: 3 projects, 100 reports/day, 300 keywords, 20,000 keyword suggestions, 20 locations, daily keyword updates
  • Business– $49/month:  7 projects, 300 reports/day, 1000 keywords, 50,000 keyword suggestions, unlimited locations, daily keyword updates
  • Agency- $99/month:   15 projects, 900 reports/day, 3000 keywords, 100,000 keyword suggestions, unlimited locations, daily keyword updates

There are also annual discounts as well as frequent promotions, so keep your eyes out for deals.

Ubersuggest Pricing

Ubersuggest Features

Ubersuggest is packed with tons of great features to help you get the most out of your web platform. Here just a few of the things you can do with it:

1. Site Audit

No decent SEO tool goes without this fundamental feature. The site audit digs into your site, checking for key factors that directly influence your search engine positioning include site errors, usability, page load speed, meta information, and more.

In addition to all this data, Ubersuggest gives you actionable suggestions to make sense of it, so you know exactly what you need to do to fix your site.

Ubersuggest Site Audit

2. Keywords

This was the heart of the original Ubersuggest. You enter a seed keyword or domain name, and Ubersuggest will generate keyword ideas for you.

It also provides you with other essential information like search volume, backlink data, and more. In addition, the keyword overview tool lets you preview what your competitors are doing so you can see how well these keywords work for them and where you might be able to channel some of that success into your platform.

Ubersuggest Keywords

There are also additional keyword tools, including competition rate and CPC analysis information that you can take back to your advertising strategy.

3. Content Ideas

Content will always be king when it comes to SEO. But even experienced marketers and copywriters can run out of ideas.

Looking for tools that will make you a better marketer? Check out this hand-curated list of 50+ digital marketing tools that will take your marketing to the next level (seriously!) Check out the List

With the Content Ideas tool, you can search other domains or specific keywords to find all kinds of inspiration as well as data you can use to find backlink and guest posting opportunities.

Ubersuggest Content Ideas

4. Domain Overview

Domain overview is a cool feature that gives you a quick preview either into your own or competitors’ sites. With it, you check out important information like traffic, domain score, top-ranked keywords, and other important information.

This is a great way to do a little research and see what’s working not only on your own site but across your industry. Pay attention to key details like traffic volume and top SEO pages as well.

Ubersuggest Domain Overview

5. Coaching

Whether you’re on your first campaign or you’ve been doing SEO for decades, we all can use a few pointers here and there. And this may be the best feature of Ubersuggest. It does a good job with everything else, but you’re also getting access to the insights of the most famous digital marketer out there.

With premium plans, you not only get access to the knowledge base and webinars, but also step-by-step SEO training courses, worksheets, and biweekly coaching calls. That’s a pretty sweet addition to software that starts at $29/month.

Ubersuggest Coaching

Who Is Ubersuggest Best For?

Ubersuggest is a great all-around SEO tool. But it is particularly suited for marketing newbies. If you’re having trouble even remembering what SEO stands for, then this is a great option for you. It holds your hand through every step of the process to make sure you are empowered with everything you need for your platform to thrive.

For this reason, it’s also a great option for SMEs with limited time and resources to dedicate to SEO. You get quick, deep, and actionable insights that you can take back and improve your site. Even spending 20 minutes a week is enough to start getting your platform to where it needs to be.

More experienced marketers who may not need as much assistance will also enjoy the tool. You can skip over the hand-holding and simply enjoy an effective and affordable SEO solution that has a great UI and works smoothly. And, when you do want them, it is nice to have access to all the incredible knowledge resources that come along with it.

Is Ubersuggest Worth It?

Absolutely. While Ubersuggest doesn’t quite do everything SEMrush and AhRefs do, it’s close enough for 90% of marketers out there. And it even does something the most expensive keyword trackers can do—update results daily. For something that starts at $29/month, that’s pretty impressive.

Plus, it’s easy to use. You don’t have to waste any time navigating a complex onboarding process. If you want an intuitive, affordable, and excellent selection of essential SEO features, it’s hard to beat this great tool.


  • All-in-one tool
  • Very affordable
  • Daily keyword updates
  • Actionable insights
  • Easy to use
  • Tons of great content to enhance your marketing strategies
  • Great UI
  • Helpful content ideas
  • Keyword suggestions are very helpful
  • Tons of localization options
  • Simple and understandable metrics


  • A content editor would be nice

Ubersuggest Alternatives

There are tons of SEO options out there. But few have this excellent combination of features, ease-of-use, and affordability.

However, two options worth looking into are Raven Tools and SE Ranking.

What Is Raven Tools?

Raven Tools is an SEO audit, keyword tool, and more that does everything Ubersuggest does plus a little more. It adds the one feature that Ubersuggest is missing—a content editor. Not that this is a dealbreaker, but the content editor will check for your keywords and that your content is SEO optimized.

While it is a little less easy to use, this added feature is particularly helpful for new marketers or those with copywriting teams. And pricing is only a little more expensive with plans from $39/month.

What Is SE Ranking?

SE Ranking is one of the top SEO tools out there. It’s a complete SEO solution that also includes some social media management and lead generation functionality. It’s definitely more suited for experienced marketers and doesn’t have nearly as many onboarding tools for newbies.

But it’s easy enough to pick up, and it’s very comprehensive. Best of all, plans start from just $18.60/month. How can you beat that? To be fair to Neil, for daily keyword updates, you will have to get at a $39/month plan—that’s still great pricing compared to SEMrush, though!

Ubersuggest: The Verdict

Ubersuggest is an excellent, affordable, and intuitive all-in-one SEO and digital marketing platform that most marketers will benefit from using. Check it out for yourself to see what Neil Patel and Ubersuggest can do for you.

Ubersuggest Review
  • Features
  • Pricing
  • Ease of Use
  • Support
  • Overall


Ubersuggest is an intuitive SEO online tool created by Neil Patel. It is an all-in-one SEO and digital marketing platform with the goal of being your one-stop-shop for all thing’s SEO. Ubersuggest offers a variety of features, such as content ideas, keywords, site audit, and more. Read our in-depth review of Ubersuggest and see if this tool is right for you.