As marketers, we often find ourselves with incredible new ideas that have the potential to transform the world. Unfortunately, no matter how awesome they are and how fired up we are about them, that’s not enough to make them actually succeed.

You need to have a few tricks up your sleeve. And one of the best is the well-executed sales funnel. This is what transforms site visitors and curious observers into customers and clients.

No matter what industry you’re in—and even if you are a freelancer or marketing agency—there are so many ways you can use funnels to increase your number of customers and drive more value out of every sale.

And this is where Funnelytics comes in. Aside from being a catchy name, this web-based software app helps you map marketing funnels and track their performance through built-in analytics.

Discover everything you need to know about this excellent funnel mapping and tracking software in this ultimate Funnelytics review.

Before We Get Started With Funnelytics

Funnelytics is not a replacement but rather a complement to a tool like ClickFunnels. You use ClickFunnels for building your sales and marketing funnels. Funnelytics, however, is for creating funnel maps.

Put simply, ClickFunnels is the actual funnel, while Funnelytics is what you use to track performance.

What Is Funnelytics?

Funnelytics is a pretty new SaaS tool. Mikael Dia created it in 2018 after suffering frustration over the fact that there wasn’t a better funnel mapping and analytic tool out there. So, he came up with Funnelytics to help visualize and track funnel effectiveness better.

Funnel mapping is what you think it is.  The software creates a space for you to plan out marketing funnels through using a drag-and-drop visual interface. In addition, it comes with built-in analytics that help you track funnel performance in real-time.

Everything goes back to getting a more complete understanding of how prospects are moving through your funnels and what types of adjustments you may need to make to help them perform better.

Funnelytics includes a limited free plan along with a Marketer plan that starts at $49 or $470 billed annually.

Overall, it’s an easy-to-use and effective tool that will help you get the actionable data you need to enhance your sales processes.

Funnelytics Features

  • Funnel mapping
  • Analytics
  • Templates
  • Collaborations
  • Drag and drop editor
  • Integrations
  • Email tracking
  • Ad tracking
  • Free plan

Getting Started With Funnelytics

Since Funnelytics offers a free plan, you have nothing to lose to get started checking it out now. Signing up is easy; just provide your email and set an account password.

Then select how you will use the app to help Funnelytics tailor the experience to you better.

Funnelytics Getting Started

One thing you’ll really like about Funnelytics is how many onboarding materials there are. If you’ve never heard of funnels and don’t know why’d ever need to map them, then you’ve come to the right place.

There are several introductory tutorials, how-to-guides, and everything you need to use not only the software but also improve your overall marketing game.

Take your time and check all this out. This will give you a great feel for the tool and help you start with your own funnel maps. Of course, if you’re a pro already, then hit +create a new workplace to get building your first funnel map in seconds.

Funnelytics What You Want To Learn

Funnelytics Pricing

Funnelytics is currently offering three plans. The Starter a.k.a the free plan gives you access to all mapping features plus:

  • 1 Workspace
  • 3 Canvases
  • 75+ Marketing Icons
  • 6 Free Funnel Templates
  • Share Funnels Between Accounts
  • Export to PNG

Upgrading to the Marketer membership from $470/year or $49/month gets your all Starter features plus:

  • 2 Workspaces (Additional workspaces billed at $9/m)
  • Unlimited Canvases
  • Add Unlimited Clients and Team Members
  • Forecast Conversions, Revenue, and Profit
  • 50+ Premium Funnel Templates
  • Upload Custom Icons

Finally, Pro is for serious funnel campaigners and has variable pricing starting $790/year annually only based on the number of people tracked. With it, you get all Marketer features plus:

  • 3 Workspaces (Additional workspaces billed at $9/m)
  • Track & Measure Customers, Leads, Revenue and more
  • Track any Custom Action on your Pages (clicks, video views, etc.)
  • Visualize Conversions on the Funnelytics canvas
  • Compare Forecast vs. Real Metrics
  • Priority Chat Support

Funnelytics doesn’t offer a free trial of its premium plans. But it does have a 14-day money-back guarantee on them. Give the Starter plan a shot and see how well it works for you. If you want more than you have nothing to lose by trying out the other plan options.

What Are the Main Funnelytics Features?

Here are some of the things you’ll love about using Funnelytics:

1. The Funnelytics Vault

The Funnelytics Vault is a collection of pre-made funnel templates designed by leading digital marketers. So why create a funnel when you don’t have to? And they are always adding new ones each month.

Funnels sweep across industries include upsells and downsells, landing pages, and ads. It even has videos to make sure you understand how to deploy them.

Once again, remember these aren’t funnels but maps. However, you can still use these as the starting blocks model your own funnels from.

Funnelytics Vault

2. Drag And Drop Funnel Map Builder

This is the core Funnelytics feature. With it, you can create your funnel map from scratch. You select how many pages and page types (like opt-in, order, etc.), along with traffic parameters, actions, and overall manager. You can even add Offline steps, such as phone calls and other types of interactions.

It’s not only easy to create, but also modify so if you decide to add new steps or change in any way, it only takes a few seconds.

Funnelytics Funnel Map Builder

3. Track And Analyze

After you’ve created your map, it’s time to analyze traffic. This is the other main Funnelytics tool. Once you connect your accounts, you’ll be able to see how users flow from traffic sources and through every phase on the funnel.

And this is the important part, Funnelytics will help you see exactly where potential customers are dropping off so you can strengthen weak pages and keep your funnels flowing.

Funnelytics Tracking

4. Track External Traffic Sources

Using UTMs (Urchin Traffic Monitors), you can take external traffic that leads to your funnels. With these unique tracking codes, you’ll be able to see anytime users click links on your site, which will then sync with your Funnelytics account.

You can do this with your website, Google Tag Manager, Facebook, and other channels.

Funnelytics UTM

5. Revenue Monitoring

With revenue monitoring, you’ll be able to see revenue from each phase of your tunnel throughout campaigns.

While they don’t sync with payment carts yet, you can set goals on pages and attribute prices to projects. For example, if a visitor visits the confirmation pages from a $150 product, then they’ve completed a funnel.

Looking for tools that will make you a better marketer? Check out this hand-curated list of 50+ digital marketing tools that will take your marketing to the next level (seriously!) Check out the List

This makes it a great way to track users from start to finish as well as see where people may drop off. Combined with the Forecasting tool, this is a great way to get deep insights into your funnels.

Funnelytics Forecasting

6. Providers And Funnel Academy

Funnelytics includes a few other features to help you maximize the success of your funnels. With Funnel Providers, you connect with experts who can help you build, strategize, and optimize funnels.

Academy is a series of partner courses that likewise can help you learn the steps to become one of these sales pros. You won’t use them daily, but they are great resources to have when you need them.

Funnelytics Providers

Who Should Use Funnelytics?

Marketers, agencies, and firms of all sizes can derive a ton of benefit from using Funnelytics—even with the limited free version.

Funnelytics is a good option for anybody who wants to:

  • Create detailed funnels quickly
  • Analyze how effective your funnels are
  • Want to track metric across each funnel channel and element
  • Want a clearer vision of your marketing strategy
  • Want to share this vision with clients, team members, and colleagues

On the other hand, if funnels aren’t an integral part of your strategy, this software obviously isn’t for you. Likewise, if you’ve already tested and perfected your funnels, then you won’t need Funnelytics. Finally, if other tracking tools already provide you with adequate feedback, then it’s likely not worth it to switch.

But since they do offer a free plan, there’s really no reason why you shouldn’t try it out and see if it’s the right fit for you.

Is Funnelytics Worth It?

It depends on what you’re trying to do. How can you argue with a free plan? Unfortunately, however, the coolest Funnelytics tools start with the $49/monthly Marketer Plan. And this is where it can get tricky.

If you already use a funnel tool like ClickFunnels or Funnel Genie, you already get built-in analytics. Are these analytics as good as Funnelytics? Not so much.

But whether it’s worth it to spend an extra $50/month, especially for a newer SME or freelancer, is a different story. It’s all about whether you can drive the value out of the software.

Fortunately, Funnelytics provides you with enough resources to know exactly how to do that. Give the free plan a shot and try out a few months before making a major commitment. If you can generate even a few extra sales per month through better funnel optimization, then it will pay for itself.

Otherwise, you may want to stick to Google Analytics and whatever built-in tools you may have access to.


  • Easy-to-use
  • Free plan
  • drop funnel map builder
  • UTM tracking available
  • Can share funnels
  • Large funnel template library
  • Syncs with ClickFunnels
  • Great revenue tracking features


  • Can’t actually build funnels
  • No email metrics
  • Doesn’t integrate with payment processors
  • No native integration, Zapier only
  • Needs advanced analytics like visit duration

Funnelytics Alternatives

Funnelytics is a league of its own. Few tools specifically both map and track funnels. Two of the closest alternatives are MarketPlan and InfluencerSoft.

What Is MarketPlan?

MarketPlan offers funnel mapping and tracking along with project management tools like Kanban boards, blog planning, and email planning. It also has triggers like custom actions, wait times, and conditional logic to make planning and mapping more effective.

It also offers a free plan and starting premium membership of $19/month, making it something you should definitely check out.

What Is InfluencerSoft?

InfluencerSoft not only maps funnels but also lets you actually build them from within the same app. It includes a website builder, email marketing, marketing automation, eCommerce, and more. However, it doesn’t come cheap. Lifetime membership is $997. You can split it over 3 payments, but still, that’s quite a commitment.

Funnelytics: The Verdict

If you want a better way to visualize funnels and track analytics, than Funnelytics is an excellent option for you. However, since it can’t build funnels directly with it, this really limits the scope of what Funnelytics can do for you.

Funnelytics Review
  • Features
  • Pricing
  • Ease of Use
  • Support


Funnelytics is a pretty new SaaS tool. Mikael Dia created it in 2018 after suffering frustration over the fact that there wasn’t a better funnel mapping and analytic tool out there. The software creates a space for you to plan out marketing funnels through using a drag-and-drop visual interface. Overall, it’s goal is to help you get the actionable data you need to enhance your sales processes. Learn more about this SaaS tool and see if it is the right fit for your needs in our review of Funnelytics.