Crowdfire Review – A Social Media Manager With Content Curation

Do you want to engage and convert more of your audience via social media? Of course, you do. It’s hard to argue with the results that an effective social media platform can drive. It’s not only a great way to grow your brand but also build relationships, do market research, and get sales.

But anybody who’s been in the driver’s seat of a social media campaign can tell you just how much work it is. You not only have to come up with content ideas, but also source relevant media, create hashtags, and create the perfect, clickable post.

Then you have to do that all over again for any other platforms you use for your company. That’s why the last few years have seen the rise of major social media management (SMM) solutions like Buffer, Iconosquare, and PromoRepublic.

Crowdfire has a lot in common with these great SMM apps. With it, you can create and schedule posts for all of your different accounts from one dashboard saving you loads of time.

But Crowdfire has another trick up its sleeve. It features content curation tools to help you discover new articles to share, so you don’t have to come up with all these ideas on your own.

And it’s really affordable. They have a free plan which gives you a good taste of what Crowdfire can do along with a premium plan from $37.48/month when paid annually that’s packed with tons of useful features for social marketers.

Is Crowdfire the right solution for your social media needs? Discover everything you need to know about it in this review.

What Is Crowdfire?

Crowdfire has an interesting origin story. It evolved from a tool called JustUnfollow. Effectively, it was a spammy app that allowed you to bulk follow and unfollow accounts on Twitter with ease. The idea was that some people would follow you back, and others wouldn’t. But with it, you can increase your follower count.

In 2015, Twitter started cracking down on these types of apps, so JustUnfollow had two options—shift into a new direction or die. They were reborn as Crowdfire and expanded their features and functionality well beyond Twitter followers.

Crowdfire now works with all the major platforms, including Instagram, Facebook, Pinterest, LinkedIn, and many others. The number of platforms they support is actually one of the coolest Crowdfire features and even includes TikTok and Shopify.

At its heart, Crowdfire focuses on social sales and marketing. It now has 19 million users that include companies and agencies of all sizes, as well as freelancers and individuals.

Crowdfire Features

• Social media management
• Content curation
• Analytics
• Post scheduling
• Content calendar
• Mobile app
• Collaboration
• Brand monitoring
• Customer engagement

Getting Started With Crowdfire

Since Crowdfire offers a free plan, you can get started using it in seconds. All you do is provide your email and set an account password. Next, you’ll be prompted to link your social accounts so you can start using the main Crowdfire features.

Crowdfire also has a tutorial to walk you through the basic setup and help you understand the tool. This is really helpful for people who have never used an SMM tool before.

From here, you can choose the article topics for Crowdfire to start suggesting content that you can share to your accounts. Or you can begin putting your own posts together. You’ll also be able to take a look at your recent analysis and track mentions if you’re on a premium plan.

Overall, the software is very intuitive, and the user interface is streamlined so you can get started doing everything you need to improve your social ROI immediately.

Crowdfire Pricing

Crowdfire’s free plan gives you enough to get a feel for the software. But any digital marketer or budding influencer will need to upgrade to a paid plan to really see what it can do.

Here what each of the plans offers:

• Free: Connect 4 social accounts (Only 1 of Twitter, FB, LinkedIn, and Instagram), 10 posts scheduling per account, content curation, multi-image posts, social and advanced analytics (1 day of data), ads
• Plus: $9.99/month- 10 social accounts (any supported platform), 100 scheduled posts per accounts, 5 RSS feeds, custom scheduling, video posts, social and advanced analytics (30 days of data), post analytics
• Premium: $49.99/month – 25 social accounts, 100 posts per account, 15 RSS feed, all Plus Features, plus mentions, calendar view schedule, build schedule, add one team member
• VIP: $99.99/month – 250 social accounts, 800 posts per account, 25 RSS feeds, all Premium features, plus two team members (and can add extra team members for $25/month).

Do note that all plans do offer a discount of about 25% when paid annually. Crowdfire also occasionally runs additional promotions meaning you can save more.

Crowdfire Main Features

At its core, Crowdfire does two things that can help improve your approach to social media. They offer SMM tools like post creation, management, and scheduling. Second, you can use the content curation tool to find relevant articles to your social channel—which is really handy for when you need a quick post idea.

Here’s a look at these two main features along with some of the other Crowdfire perks.

1. Social Media Management

With Crowdfire, you can link all your social accounts and create posts all from one convenient place. Rather than logging in and out, copy/pasting content between apps, and so on, this makes your life much easier.

Social media management is an essential feature for any tool like Crowdfire. Using Crowdfire is really simple. Just hit “Compose,” and then you can add everything you need including images, gifs, text, as well as select which accounts you want to post to.

What’s really cool is Crowdfire automatically will publish at the best time according to your channel’s past engagement stats or can also custom schedule it to go out at any time you see fit.

2. Content Curation

The most difficult part of any digital marketing strategy is content. You always need fresh, interesting, and engaging content. But depending on your platform and user base, that’s easier said than done.

This is why many marketers embrace a dual strategy of contention creation and curation. With curation, you can share interesting blog posts, articles, etc. to capture user interests.

It’s especially effective when you simply don’t have any good ideas but really need to get a post out to keep your users engaged.

As mentioned, with Crowdfire, you select topic categories, and they’ll source articles for you. What’s great, too, is it gets smarter over time, learning your preference to recommend better content for you to share.

This feature alone makes Crowdfire worth investing in. The SMM tools are fantastic, but they’re what you expect from the other SMM apps out there right now. This content side of the equation is what gives Crowdfire a leading edge.

3. Competitor Analysis

Once you’re on a Pro Plan, you’ll have access to some really cool features. With Competitor Analysis, you can get a look at your competitor’s SMM strategy and their success rates.

There are so many things you can do with this information from audience retargeting to content ideas, and more. And it’s so easy to add a competitor. Just search and add in seconds.

4. Mentions

The Mentions tab tracks your brand reputation, industry, and competitors for what people are saying about it on FB. There are actually dedicated tools like Mention that do this.

As you can imagine, however, Mention doesn’t do much for SMM, and many SMM tools, for some reason, are lacking this essential part of any social media strategy.

While it isn’t super advanced and doesn’t include web monitoring, it’s still really cool to have all your social mentions, comments, and messages all in one convenient inbox.

5. Integrations

Crowdfire not only supports several social channels but sync up big names like Tumblr, Etsy, Shopify, and others. Their goal is to be the one-stop-shop for you to manage all your content from one convenient location.

Every time you add a new product to your shop or article in one of these integrations, Crowdfire will automatically fetch titles, photos, and descriptions. It will then create a new post with the right hashtags to publish on your social accounts. It also includes link tracking so you can see how well these posts perform.

6. Mobile App

For some reason, many SMM solutions do not have apps. It makes no sense considering most people consume social on mobile, yet marketers can create and share content via their smartphones.

With Crowdfire’s app, you can do just about everything the desktop version can, including post, schedule, reply to mentions, and track analytics. The app is easy to use, reliable, and will be a great addition to your toolbelt.

Who Should Use Crowdfire?

Anybody involved in social media marketing should use an SMM app. Whether you manage 1 or 100 accounts, they just make your life so much easier.

There’s a lot to love about Crowdfire, and they’re always doing things to make the product better, which is why anybody doing social marketing should check it out.

But if you’re in the market for an SMM solution and haven’t settled on one yet, then you should definitely give Crowdfire a try. The content curation tool is fantastic, but you’ll also love how easy-to-use it is and how it integrates publishing, scheduling, and advanced analytics all under one roof.

With that said, if you’re already using Buffer or Tailwind, there’s probably not a whole lot of reason for you to switch—other than the content curation feature.

Overall, this is the tool for any social marketer who wants to simplify their lives and use an intuitive and well-functioning SMM tool.

Is Crowdfire Worth It?

Absolutely. It’s hard to argue with an option that has both a free plan and a starting option from $7.48/month. Of course, most marketers will need to be on the Premium Plan ($37.48/month annual or $49.99/month) to really get the most out of what Crowdfire can do.

But with it, you get access to much more than just a social media management tool. You can easily create posts, manage, and schedule across accounts. But you’ll also get access to advanced analytics, video posts, and content curation. This last feature alone really sets Crowdfire apart from the competition.

In addition to the free plan, you can try out Premium for free for 14-days. Check it out and see how well it works for you.

Pros

• Very easy to use
• Connects a large number of platforms
• Content curation tools
• Has a large variety of features
• Free plan
• Affordable
• Adds new features all the time
• Bulk posting
• Competitor Analysis feature is unique
• Mobile app

Cons

• No direct IG posting (coming soon though)

Crowdfire Alternatives

We’ve already mentioned several of the alternatives to Crowd wire. It’s definitely a crowded space with new competitors emerging all the time. We’ve previously mentioned Buffer, which is an excellent all-around SMM tool. Another great option is MeetEdgar, which also delivers on some content solutions.

What Is Buffer?

Buffer is an excellent SMM solution. It enables you to publish, schedule, and manage all social accounts from one dashboard. And it has the killer feature few other SMM tools offer—direct publishing to Instagram. Almost everything else, including Crowdfire, can only prepare your post in advance and send a remember.

What Is MeetEdgar?

MeetEdgar is only an SMM tool but also has content solutions through content libraries. Effectively, you connect your blog and create a post library. MeetEdgar will do the rest like auto recycle content, post-refill, and other tools to help you save time while creating engaging posts.

Crowdfire	Meet Edgar	Buffer
10-800 Social Profiles	25 Social Profiles	Share content across 25 Social Profiles
Post scheduling	Unlimited Content library	Team Members
Content import	Post Scheduling	Analytics
Content curation	Content import	Up to 100 social posts
Mobile app	Post Recycling	Browser Extension
Collaboration	Content categories	Pablo Content Builder
Mentions	Auto-fill queue	Team Management
Advanced analytics	Auto-sharing	Post Scheduling
Free plan	EdgarU	Direct IG posting
From 7.48/month	From $15/month	$From 29/month

All three have free trials, so check them out and see which one you like best.

Crowdfire: The Verdict

Crowdfire is an excellent social media management and content curation tool. It’s easy to use, affordable, and has a handy mobile app so you can track your social accounts from anywhere. Check it out now to see if it’s the right fit for your marketing needs.