GetResponse Review – Does This Email Marketing Tool Measure Up?

GetResponse is probably the largest marketing software you’ve never heard of. Since 1997, they’ve provided email solutions to 350,000+ businesses around the world.

Pause and let that sink in for a second. They’ve been doing this since 1997. That’s practically prehistoric in terms of internet marketing. Why is this the first you’re hearing of them then?

GetResponse is based in the EU and has long made that area their priority. However, in the last few years, they decided to finally take a major crack at the US niche. In doing so, they’ve managed to pick up a large variety of different customers, including Hilton (on top of the major European names they already have like Carrefour and Ikea).

Similar to other email marketing solutions, they also include marketing automation, landing page, forms, and other tools. They also claim to have a 99% deliverability and are one of the more affordable options priced below both AWeber and MailChimp.

What’s the deal with GetResponse? Is it the right email solution for you to invest your time and money in? Explore everything you need to know about it in this ultimate GetResponse review.

What Is GetResponse?

GetResponse is a popular and affordable email marketing and more tool. They work with businesses in 180+ countries, sending emails to 1 billion subscribers monthly.

GetResponse labels itself as the easiest email marketing system out there. And it is very straightforward to use and create professional-looking emails, as well as build automations and funnels.

Aside from its simple interface, GetResponse does have advanced features, including email intelligence that allows you to monitor and analyze campaigns as well as segment subscribers, measure conversions, and compare follow-ups all with one click.

In addition to a solid UI and great features, GetResponse offers a large number of third-party integrations to further maximize what you can do with and has excellent customer services.

Overall, if you’re looking for a solid email marketing service with high deliverability, flexible pricing, and plenty of functionality, you can’t do much better than GetResponse.

GetResponse Features

• Email marketing
• List segmentation
• Automations
• Integrations
• Reporting and analytics
• Campaign monitoring
• Form and landing page building
• A/B Testing
• Responsive design
• Templates
• Advanced autoresponders
• Mobile app
• Email editor
• Drip campaigns

Getting Started With GetResponse

GetResponse offers a free 30-day no credit card required trial. To get started, just provide your email address and set up an account password.

Once you verify your email, you can then go to your dashboard, which gives you some objects with what you can do with GetResponse.

This is pretty cool because if you’re an experienced marketer who knows their way around software tools, you can skip the intros and get straight to creating a campaign.

Likewise, if you’re an absolutely newbies, there’s plenty to help you not only get started with GetResponse but also learn the ropes of email marketing in general. Talk about a win-win for everyone!

GetResponse Pricing

As mentioned, GetResponse is on the lower end of pricing. While it isn’t as affordable as MailerLite or Sendinblue, it is considerably cheaper than ConvertKit and ActiveCampaign.

Unlike other email tools, there is no free option. However, plans start at just $15/month for up to 1,000 contacts.

On the Basic Plan, you’ll get:

• Email marketing
• Autoresponders
• Unlimited landing pages
• Unlimited automation templates
• Sales funnels (1 funnel)
• Unlimited lead funnels
• Facebook Ads
• Sell e-products

From $49 a month, the Plus plan includes:

• Everything in BASIC and more:
• Automation builder (5 workflows)
• Webinars (max 100 attendees)
• Contact scoring & tagging
• Sales funnels (5 funnels)
• Work together (3 users)
• Webinar funnels (5 funnels)

Finally, the Professional Plan from $99/month offers:

• Everything in PLUS and more:
• Unlimited automation builder
• Paid webinars
• Webinars (max 300 attendees)
• Unlimited sales funnels
• Unlimited webinar funnels
• Work together (5 users)
• On-demand webinars

There’s also a custom enterprise Max plan, which includes a dedicated IP address and other options.

GetResponse offers a free trial of each of these offerings, so check it out and see which is the best fit, but most users will likely get what they need from the Basic or Plus offerings. There are also discounts available for the 12- and 24-months plans.

GetResponse Features

Email marketing tools are known for their extensive feature ranges. GetResponse takes this to the next level. Not only does it provide all the essentials you expect like templates, autoresponders, and automations, but it’s gradually transformed into a one-stop-shop for marketing and eCommerce.

Here are some of the great things you can do with GetResponse:

1. Create Email Campaigns

This is the heart of GetResponse. With it, you can design personalized campaigns and set up sales funnels that automatically adjust based on user engagement.

Creating emails is easy with over 500 responsive templates and a drag-and-drop editor making it great for those without programming experience.

It also features drag-and-drop design elements, including images, text blocks, and buttons, and a cool “snippet” tool for saving elements for future use. For those with programming skills, you can also add HTML code to further customize your emails.

2. Autoresponders

Autoresponders are fundamental email marketing tools to send automatic messages at predetermined intervals. For example, you may send a welcome email immediately after someone signs up for your list. A week later, you might send a discount and then a link to your blog.

Although other email marketing solutions offer autoresponders, GetResponse’s is one of the most comprehensive options out there. You can not only set up time-based options but also create a cycle based on actions like clicks, subscriptions, completed transactions, and other changes in user data.

3. Landing Page Creator

Landing pages are highly effective ways of encouraging conversion on your site. With GetResponse’s landing page tool, you can create attractive pages from one of the 100+ templates available. Similar to the email editor, it also has a drag-and-drop edit, and you can either host your own page or publish via GetReponse’s subdomain.

Although other email software also offers landing pages, few rival the sophistication of what GetResponse can do.

4. Conversion Funnels

Conversion Funnels are one of the newer GetResponse features. With it, you can do even more with your email tools by creating sales funnels without additional apps like ClickFunnels.

Although the tool isn’t powerful enough to build an eCommerce giant like Amazon, it allows you to do a lot of things without leaving GetResponse like:

• Creating product catalogs
• Adding subscribers
• Driving users to particular pages
• Creating a running FB ad campaign
• Take payments for products

You can access this feature on all plans, too (though you only get one funnel with Basic), and you can also integrate it with the major platforms like Shopify and eCommerce.

Overall, this is an excellent tool for solopreneurs looking to convert subscribers into customers through a dedicated funnel.

5. Analytics For Everything

GetResponse knows how important analytics are to your campaign and offers you not only the basics like open rate, click-through, subscribe, etc., but also some special insights like:

• Metrics over time: find out how well your emails perform based on the time of time and when subscribers take action
• One-click segmentation: identify people who did not engage with your newsletter and put them into a different list you target with a different version of your email
• Email ROI: add a tracking code on your website to see how effectively your campaigns are really driving sales or not
• Form stats: track analytics from all of your forms
• Landing page analytics
• Workflow analytics

GetResponse also makes all of this data handily available through its convenient widget so you can track this as soon as you log in to your dashboard.

Who Should Use GetResponse?

GetResponse makes a very strong case for itself. It’s not only packed with features, but it’s also easy to use, has a great UI, and is relatively affordable.

We didn’t even cover some of the other things you can do with it, like creating webinars, building workflows, integrations, forms and surveys, and building stores. GetResponse is definitely the jack of all trades when it comes to digital marketing.

Since GetResponse isn’t the cheapest option, it’s probably not the best option for new marketers, especially since they won’t need as much functionality anyways. That title goes to MailerLite.

However, just about everyone else from freelancer to agencies, SMEs and Enterprises can drive immense value of out this tool.

Is GetResponse Worth It?

Absolutely. Email marketing providers are generally known for implementing a wide array of features. But GetResponse really takes this to the next level.

And that’s the thing. You have to look at GetResponse as more than email marketing. It’s a dedicated tool you can use from most aspects of your digital marketing strategies, including building funnels and eCommerce stores.

If you want a comprehensive email and more solution that can grow with you and provide you flexibility, so you don’t have to go out there and also buy something like Unbounce, Interact, and other associated marketing tools, then GetResponse is it. This, combined with how easy and pleasant it is to use, makes GetResponse totally worth it.

Pros

• Tons of features
• Great UI
• Easy to use
• Excellent autoresponder tools
• Customizable widgets
• Includes funnel builders and other tools
• Tons of analytics for everything you need to know
• Mobile apps
• All plans come with A/B testing
• Spam testing features
• Email intelligence for more effective lists

Cons

• No free plan, but basic option from just $15/month
• No phone support unless on Max plan
• 500 webinar attendees max

GetResponse Alternatives

Since MailChimp is the most popular email marketing service in the US, this is what you’ll most often see GetResponse compared to.

MailChimp does offer a similar array of features, except for webinars. But it’s not only more expensive, but it’s also not as easy to use and navigate around. The only advantage MailChimp has it that it offers a free plan. But as with any other free email marketing plan, it’s very limited and only supports up to 2,000 contacts anyway.

As mentioned, for those looking for a user-friendly budget option, it’s hard to beat MailerLite as an all-round great and affordable email marketing tool. It offers many of the same features, including landing pages, surveys, and automations. It’s a little slower and doesn’t have widgets or funnels, but it’s a great bargain.

Finally, Sendinblue has a similarly large scope of features though it’s a little more focused on CRM. They also do something the other major providers don’t, SMS marketing.

All-in-all, there are a lot of great email marketing choices out there. But they each have their niche. Take advantage of free plans/free trials to find the best match for you.

GetResponse: The Verdict

GetResponse is a robust digital marketing tool that goes well beyond email marketing to include landing pages, forms, social marketing, webinars, funnels. It’s affordable, easy-to-use, and customizable, making it an excellent fit anybody looking not only grow their email lists but get more of them too.