You might not realize it, but when you see a New Balance store, it’s not owned by the company. They’re almost all franchised to individual owners.
New Balance Chicago has been family owned and operated for decades. But they had a problem. They needed to get more customers into their shops. That’s because local stores don’t make any profit from sales off the New Balance corporate website. They needed to do something to turn things around, so they went to a local digital marketing agency.
The agency launched a campaign that directed consumers towards a specific mobile-optimized landing page. This page offers a promo code in exchange for an email address. The code was valid for any New Balance store in Chicago. It also included information like local store hours, directions, and contact information.
The result? The company spent 50% less on advertising while increasing sales by 200%. And what was the secret to this? Unbounce.
Unbounce has been providing landing page services since 2009, helping thousands of customers and brands both in the US and around the world.
While it might be ambitious to expect a similar ROI to New Balance Chicago if you use Unbounce for your marketing needs, there is a lot to love about this very highly regarded software tool.
In this review, we’ll explore what you need to know about Unbounce. We’ll go in detail about how to use it, its pros and cons, as well as some competitors you might want to check out too. Is Unbounce the right landing page solution for you? Find out in this review!
What Is Unbounce?
Unbounce has been in the landing page businesses for over 10 years. They have over 15,000 brand partners, including Hootsuite, StumbleUpon, Campaign Monitor, and the New York Times.
While Unbounce primarily helps you create landing pages, it also builds sticky bars, popups, and other types of content. That’s why it bills itself as a conversion platform.
We haven’t even gotten to the best part yet. You don’t need to know any programming languages to use it. To set up one of the Unbounce content tools on your site, just select a template, input the text and media, and you’re ready to publish.
Unbounce plans start at $79/month, which may be high for smaller businesses and freelancers, but it’s worth considering this as an investment. The whole point of Unbounce is to significantly improve your conversion rate. If you translate this into a few more sales monthly, than the software more than pays for itself.
- Landing pages
- Sticky bars and popups
- Client sub-accounts
- Unlimited domains
- WordPress integration
- A/B testing
- Smart Traffic
- AMP Landing Pages
- GDPR compliance
- Unlimited users
- Responsive design
- Template and photo library
How To Get Started With Unbounce
Unbounce offers a 14-day free trial of both its Premium and Essential plans. You will have to give them your credit card or PayPal Info. But don’t worry, you can cancel anytime if you don’t think Unbounce is the right fit for you. They’ll also send you an email giving you heads up that your account is about to expire, which yet another way they go above and beyond in customer service.
After you verify your email, you’ll answer a few questions about how you use Unbounce and then be taken to your dashboard. Here you can get started creating landing pages right away.
Be sure to check out the handy 2-minute demo, especially if you’re new to making landing pages. Connect your integrations and domains, and you’ll be ready to rock out some great-looking content in no time at all.
Unbounce offers three plans: Essential, Premium, and Enterprise.
The Essential plan starts at $79/month if paid annually. With it you’ll get:
- 75 landing pages
- 8 popups
- 8 sticky bars
Upgrading to Premium gets you for $159/month:
- 150 landing pages
- 16 popups
- 16 sticky bars
Finally, the Enterprise plan from $399/month plan includes:
- 375 landing pages
- 40 popups
- 40 sticky bars
The higher-level plans also feature different integrations and few other perks, but you’re mainly paying for more content.
Unbounce Features: Not Your Average Landing Page Tool
You might be thinking, “this seems like a lot of money for just landing pages.” It’s true, Unbounce isn’t cheap. It’s definitely on the upper end of pricing when it comes to landing page builders. And that doesn’t even factor in that most website builders like Squarespace or WordPress can help you do this for free—well at least included in your monthly subscription fee.
These features are the reasons why 15,000+ companies pay a premium for their services.
Unbounce makes it easy to create fantastic looking landing pages all without programming experience. Beyond this, it offers a wide set of other cool features that we’ll dive into below:
1. Create Landing Pages
Unbounce has an awesome drag-and-drop builder meaning anybody can use the tool to make pages without any coding experience.
It also includes:
- 100+ Template library options or create from scratch
- Clone & edit to duplicate your most successful content
- Copy/paste elements from one page to another
- 100% control. Customize everything down to the pixel without limitations
- Quick publish. Publish direct to WP or to your own site in seconds.
2. Popups And Sticky Bars
There are many tools out there when it comes to adding engagement to your pages, such as Outgrow. Unbounce takes the importance of engagement into consideration as well, though, with features like popups and sticky bars. You can get more ROI out of Unbounce and create additional content. Regardless of how you feel about these types of content, they’re effective ways to encourage conversion.
Similar to landing pages, they feature a drag-and-drop builder to create them quickly and easily. You’ll also have access to:
- Template library or create from scratch
- Schedule campaigns
- A/B Testing
- Responsive design
3. A/B Testing
Effective digital marketing requires effective A/B testing. All Unbounce plans include extensive testing features to allow you to optimize landing pages and other types of content for max performance.
Setting up A/B testing campaigns is easy to test for entire pages, small variations, and even specific elements.
The folks at Unbounce value A/B testing so much, they have a special section of their blog with 20+ articles on it.
4. Dynamic Text Replacement
This is the reason you pay the premium for Unbounce. Dynamic Text Replacement matches the copy on your landing page to keywords used before clicking your PPC ads.
What does this mean? Combine this with the dynamic keyword insertion feature on Google ads, and you’ll be able to create search campaigns that match user intent across all interactions making your message more impactful and relevant to boost conversion.
It’s easy to set up too. Just select the text you want to become dynamic and hit the “Dynamic text button.” This defines the area that will replace the default. Repeat across campaign target keywords, and Unbounce will do the rest for you.
5. Smart Traffic
This is another of those absolutely fantastic Unbounce tools. Smart Traffic is an AI-driven conversion tool that scans individual user attributes, including their location and device types, to direct them to the most relevant landing page for their needs.
- AI Optimization: Begins optimizing from within 50 page visits
- Automated CRO: start increasing conversion without having to wait for A/B test results
- Faster results: Test landing page variations faster.
Unbounce claims Smart Traffic increases conversion by 20% on average. And it does all the work for you. This is another way Unbounce distinguishes itself from competitors.
6. WP Plugin
There are so many tools out there that make it easy to create a site element. But then you have to go through the hassle of injecting the HTML code into your site.
Even if you’re somewhat tech fluent, this can just be a hassle that you don’t want to deal with—especially if you’re managing several sites at the same time.
Once you add and authorize your WP domain, you can publish it to your site in one-click. Isn’t that the way things always should be
Who Should Use Unbounce?
Unbounce is an excellent software tool that can benefit anybody in the digital marketing arena. It scores an average 95% user satisfaction rating because it is such an effective and easy to use tool.
More than anyone else, however, Unbounce is for digital marketing agencies. Each plan allows support for unlimited domains and users, meaning you can really make the software work for you.
You can even grant your client sub-access and varying levels of permission. And if you have one great landing page that works with one client, you can easily duplicate it for another page, saving countless amounts of time.
There’s a lot to love about this software, especially Smart Traffic and Dynamic Text Replacement. The only issue is that the entry price point might be a bit high for small brands and freelancers. Yes, it’s a premium tool, but it would be helpful if they had an entry-level plan that included a handful of landing pages at a more affordable price.
Is Unbounce Worth It?
We all want to find ways to increase conversion. It doesn’t really matter how great your social media or blog is, these drive traffic but don’t always equate to increased sales. Landing pages are what do the heavy lifting, and Unbounce promises to significantly boost your ability to do just that.
The results from the case studies are impressive. New Balance Chicago is far from the only satisfied Unbounce customer. Their clients also include names like Salesforce, Shopify, and HubSpot, aka the eCommerce and digital marketing giants.
For digital marketing agencies, Unbounce is absolutely worth it. The Essentials plan supports up to 75 landing pages. You can cover a whole lot of clients with that.
You’re also getting more than landing pages with sticky bars and popups, which further drive sales.
Overall, Unbounce with its great interface and fantastic tools like Smart Traffic and Dynamic Text Replacements is absolutely worth it—albeit a little pricey for smaller brands.
But if you use these tools effectively, even if you’re on a limited budget, you can get the conversion for the software to not just pay for itself but be a vital instrument for growth and success.
- Excellent features
- Easy to use
- Great support team
- Large template library
- A/B Testing built-in to everything
- Responsive design
- Huge integration list
- Built-in WP support
- Highly customizable
- Can create more than just landing pages
- A little pricey
- A/B testing only tracks 30 days of data
- Better reporting data would be nice
- No rulers/grid in design page
Unbounce is all about increasing the efficacy of your sales funnel. So, it likely won’t’ be surprised that it’s often compared to ClickFunnels.
What Is ClickFunnels?
ClickFunnels is often called the best digital marketing tool. It offers many similar features as Unbounce, including an easy to use landing page builder.
ClickFunnels also has a large library of pre-built funnels. You just insert your custom elements into them and can launch a campaign site in minutes. Starting at $97/month, it’s only a little pricey than Unbounce as well. It also features:
- Different sales funnels including memberships, webinars, and hangout
- A/B Testing with longer data periods than Unbounce
- Email integration
- Support pages you can use from upselling
- Excellent customer support
Which is better? It’s hard to knock two leading industry tools, but one advantage Unbounce does have is its game-changing Smart Traffic features. But don’t take our word for it, give Click Funnels a try too to see which works better for you.
What Is Hello Bar?
Hello Bar is a solid alternative for those who might be priced out by Unbound. Hello Bar creates sticky bars that stay on your screen at all times. You can also use it for popups, exit-intent ads, and landing pages.
Hello Bar has a free plan that includes up to 5,000 page views a month. Otherwise, plans start at $29/month.
You’re not going to get the premium features of Unbounce, but it a robust option that’s worth looking into
Unbounce: The Verdict
If you want landing pages that convert, then Unbounce is absolutely worth it—even if it is a little pricey. So take advantage of the free trial to see if it’s right for your marketing strategy. Very likely, you’ll quickly see why 15,000+ companies have made it their landing page solution of choice.
Ease of Use
Looking to create a landing page? Considering Unbounce? Unbounce is a landing page service that includes features such as sticky bars and popups, A/B testing, smart traffic, and more. Learn more about this service and if it is the right choice for your landing pages in our review of Unbounce.