Content drives viewers, engagement, and conversion. Unfortunately, creating amazing content isn’t always the difficult part. It’s the ideation and scheduling process that’s enough to push most marketers over the edge.
Tired of jumbled Excel files, countless projects in various stages, and the general stress of creating an effective content calendar, the developers of Loomly had a better idea. They created a “Brand Success Platform” that empowers teams to build, plan, publish, and evaluate effective content.
This is what Loomly does. In addition to social media scheduling, you can manage digital assets, create smooth workflows, engage your audience, track analytics, and even get new content ideas.
All of this is packed into an easy-to-use and affordable web-based software tool. What do you need to know about Loomly? And is it worth it for most marketers? Discover everything you need to know in this ultimate Loomly review.
What Is Loomly?
Loomly is an intuitive social media scheduling and asset management tool that helps social media marketers compose, manage, and schedule posts.
Through Loomly, you can create posts for Facebook, Instagram, Pinterest, and other top social media channels as well as track analytics and engage with users directly from the platform.
Specifically built with teams in mind, Loomly makes it easy to track activity, collaborate on projects, and set up an approval process before anything gets published.
Loomly also offers dynamic posts ideas through syncing with RSS feeds and your assets to help you always keep things fresh.
Pricing starts at $25/month when billed annually and includes two seats. In addition, Loomly has several other pricing tiers to include up to 26 users as well as custom enterprise plans.
Overall, Loomly is an effective SMM solution that packs quite a punch at a relatively affordable price point.
- Social Media Calendar Management
- Content Management
- Customer Engagement
- Live Post Analysis
- Post Preview
- Approval Workflow & History
- Post Scheduling
- Email & Push Notifications
- Mobile app
- Advanced Analytics
- Customer Targeting
- Keyword Filtering
- Multi-Account Management
Getting Started With Loomly
Loomly offers a 15 day no credit card required trial. To get started, enter your email and set an account password. Then you can start building your calendar and syncing accounts.
You also set up a customized workflow and link your RSS feed. After this, you’ll be able to begin creating posts. Or you can head on over to your dashboard to check out analytics, calendars, post suggestions, and the latest blog posts.
Overall, it’s pretty intuitive, especially if you’ve used other scheduling tools in the past like Crowdfire or Onlypult. There’s also a complete tutorial section with helpful videos if you have any trouble along the way.
Loomly pricing starts at $34/month billed monthly and $25/month billed annually ($300). This includes two users and up to 10 social accounts as well as:
- Unlimited posts
- Unlimited calendars
- Unlimited file uplands
- Automated Publishing
- Post ideas
- Post optimization
- Post Sponsoring
- Audience Targeting
- Approval Workflow
- $500 Ad budget cap
Moving up to a Standard plan costs $76/month ($57 annually) and includes up to six users and 20 accounts. In addition, it has:
- All Base Plan Features
- $1000 Ad budget cap
- Advanced analytics
- Content Export
- Slack Integration
There’s also an Advanced plan for up to 16 users as well as Premium for up to 26. Check out the differences below:
Pay attention to the ad spend limit. This is the one area where finding the right Loomly plan can be tricky. According to Loomly, “The Ad Budget Cap is the max lifetime budget you can have for each post boosted with Facebook Ads through Post Sponsoring from Loomly. This is also the maximum budget you can allocate to an Ad Set through Loomly Ads Manager.”
Put simply, this is the max you can allocate for each ad through Loomly. You can set up different ads, but this may be a hassle if you are a heavy Facebook ad spender. It’s not a deal-breaker but an important consideration as you look at Loomly vs. other SMM tools.
In terms of pricing, Loomly is around the middle of the pack. It’s more expensive than Onlypult and MeetEdgar but significantly cheaper than Buffer(if you include a Buffer Analyze plan) and Sprout Social. We’ll go into detail about how Loomly stacks up with its competitors a little later.
Loomly’s developers called it a Brand Success Platform. With Loomly, you can not only manage your reputation on social media but also grow your brand and drive engagement. Here are some of the most effective ways it does that:
1. Social Media Organized From One Place
Log in. Log out. Copy/Paste. Check the formatting. Pay attention to spreadsheets. This was the traditional way brands, and markets organized their social calendar. This not only takes way too much time but can lead to information getting lost along the way.
With Loomly, you can organize, schedule, and publish all from one dashboard. Once your accounts are connected to Loomly, you create posts and select which ones you want to post to. It even includes a multi-platform preview, so you’ll be able to see what posts look like before you hit publish.
2. Post Ideas
Loomly has AI-powered post suggestions based on the time, location, and trending topics on Twitter. By linking your RSS feed, you can also get post ideas based on your latest blog posts or other news ideas.
Post ideas include a broad array of suggestions, including calendar-based suggestions for holidays, sporting events, and other cultural themes to help you start a post. The more you add items like location and time zone, the more localized the suggestions will be.
Interactions allows you to directly engage on Facebook, Twitter, and Instagram (LinkedIn coming soon). You can like, hide comments, delete, and reply directly from within Loomly.
It tracks comments, messages, and tagging. You can also set team members and browse from your media file, including template library to always have the right things to say on any of the supported platforms.
4. Live Post Analysis
This is another very cool Loomly feature. With Live Post Analysis, you can tailor your social media posts around verified rules that will maximize organic ROI. With this and the built-in Preview Mode and post suggestions, you can take your social media game to the next level.
5. Advanced Analytics
All social media marketers know just how lacking built-in analytics are on platforms like Facebook and Instagram. From the Standard Plan onward, you’ll have access to advanced analytics that give you granular detail, including account-level statistics, post-level metrics, and vital link click metrics like clicks per region and platform.
All of this gives you the insights you need to get not only a better sense of how well your campaigns are performing but also data you can bring into conducting effective split tests and other refinements.
Who Should Use Loomly?
Loomly is an excellent tool for social media marketers. Nowadays, however, you can’t separate a social media strategy for your SEO content marketing strategy. The two go together hand-in-hand. With Loomly, post suggestion, and other tools, you can build both great social posts and use this as inspiration for larger blog posts.
Likewise, with built-in RSS sync, you’ll automatically have a post set up anytime you publish a blog piece.
For these reasons and many more, Loomly is a great tool for most marketers looking to improve their overall digital marketing strategy.
The only disappointing side to Loomly is there is no Loomly plan for solo marketers. All plans come with 2 users or more, meaning it’s great for teams, but it would be nice if they had an option for 1 user plan that was a little cheaper. Still, at $25/month, Loomly is very affordable even for solopreneurs, especially considering all the time and effort Loomly saves.
Is Loomly Worth It?
Even if you’re just managing one brand’s social media, you need an SMM tool. There’s just too much that can get lost logging in and out of accounts and keeping things organized.
The only downside is that to get advanced analytics, you’ll need to be on the standard plan from $76/month ($57/month billed annually), which can be a bit pricey for solo marketers.
This can be integral data for advanced social marketing, so you’ll have to decide whether you can accept this price point or possibly opt for a dedicated solution like Buffer Analyze (from $35/month).
Remember, Loomly is an investment in yourself. The efficiency gains it provides you should enable Loomly to more than pay for itself regardless of whether you’re a freelancer or marketing agency powerhouse.
- Relatively affordable
- Built around team workflows
- Post suggestion tool helps you come up with new ideas
- Multi-platform preview
- Really helpful calendar view
- Can save you a ton of time
- Mobile app
- Supports TikTok
- No direct IG posting
- No solo plan
- Advanced analytics only available from Standard Plan up
There are a ton of different options out there. Nowadays, just about everyone is offering some combination of scheduling, post preview, and collaboration. The one area where Loomly really stands out is post suggestions, which only a handful of other platforms provide.
One great app that now offers a better monthly deal is MeetEdgar.
What Is MeetEdgar?
MeetEdgar is an SMM platform that shares a lot of overlap with Loomly except that it’s even more focused on content creation for both social and web. They now offer a $19/month plan that’s perfect for freelancers or small brands and includes up to 3 social accounts.
MeetEdgar really shines with its content tools. With the unlimited library, you can plan out your content for months and schedule. MeetEdgar can also recycle content and connect to your RSS feed for auto-scheduling. Overall, if you’re on a tighter budget, you should definitely check out MeetEdgar.
What Is Buffer?
If you’re reading this review, then you likely already know about Buffer. Buffer is an excellent social media management tool and one of our top recommendations in the category. It really shines compared to other solutions, however, because it can direct posts to Instagram. All the other tools can only send you a reminder to post at a certain time, reducing how helpful they can really be.
Many of the other SMM options, including Loomly, claim that Instagram direct posting support will arrive soon, but they’ve been saying this for years, so don’t hold your breath.
If direct IG posting is important for you, at this point, Buffer is one of the only options out there for you.
Loomly: The Bottom Line
Loomly is an effective social media scheduling and post building tools built around effective collaboration. It’s affordable and has a large array of great features, so be sure to check it out for yourself.
Ease of Use
Loomly is an intuitive social media scheduling and asset management tool. They have created a Brand Success Platform that empowers teams to build, plan, publish, and evaluate effective content. In addition to social media scheduling, you can manage digital assets, create smooth workflows, engage your audience, track analytics, and even get new content ideas. Loomly aims to help you not only manage your reputation on social media but also grow your brand and drive engagement. Read this ultimate review of Loomly to learn more.