Social media is great—until it isn’t it. Yes, it is an amazing way to build and maintain business and customer relationships. But losing track for even one day can cause a mountain of issues to pile up.
What if there were a way to take away some of the downsides of an active social media strategy while keeping all its benefits? That’s what MeetEdgar proposes to do. Although it may look like your average social media manager on the surface—it has a lot going on that makes it stand out from the rest of the pack. With so many social media managers out there, such as PromoRepublic, let’s find out what sets apart MeetEdgar.
Do you want evergreen content? Do you want your social media publishing to be more productive? Of course, you do. See if MeetEdgar is the right tool to help achieve these goals and more in this comprehensive review.
What Is MeetEdgar?
MeetEdgar was founded in 2014 by Laura Roeder. Unlike other social media management apps on the market that were developed by software teams, Laura Roeder was and is a genuine social media marketer. This alone gives MeetEdgar a different feel.
MeetEdgar focuses on a few key areas that can help you better take advantage of your best content. Not only that, it includes automation tools to make it easier to reshare and optimize your traffic. This helps agencies and companies perform many of the tasks a content manager would do in a few easy clicks.
MeetEdgar integrates with Facebook, Instagram, Twitter, and LinkedIn. Although it doesn’t have a mobile app, you can use all features from your smartphone via your web browser. It packs a variety of functions, including content resharing, auto-refill queue of posts, direct video uploads, and more.
Overall, MeetEdgar can save you time with posting, is easy-to-use, and is affordable with plans starting at just $19/month.
Here are MeetEdgar’s main features. We’ll explore how you use them below:
- Unlimited content library
- Category-based scheduling
- URL shortener and in-app tracker
- Browser extension
- Auto-expiring content
- Social media scheduler
- Automated social sharing
- Automatic post resharing
- Auto-refill queue
- RSS feed import
- Direct video uploads
Getting Started With MeetEdgar
MeetEdgar offers a risk-free 30-day free trial. To get it, though, you will have to sign up with your credit card and a promo code they send to your email address (it’s FIRSTMONTHfree by the way). Don’t worry, if you decide MeetEdgar isn’t for you, it’s easy enough to close your account, and your card will not be charged.
MeetEdgar has welcome tools for you to get started using in no time. It walks you through every step you need to take. After this, you set up categories or choose from some defaults like general updates.
Then you can sync your blog. This feature is really handy because MeetEdgar can automatically create social posts based on it. Finally, you set up a social posting schedule with optimal post times recommended for you based on previous engagement and other trends.
From here, you can explore MeetEdgar’s other features and do everything you need to optimize your social content.
One of the things that sets MeetEdgar apart from other social media management solutions is how affordable it is. MeetEdgar originally only had one plan for $49/month (there’s currently a 4-month offer for $29/month). But they’ve recently launched a $19/month plan for smaller brands.
Here is what the main Edgar Plan includes:
- Five social media accounts
- Access to the smart composer that automatically write status updates for you from articles or blog posts
- Unlimited library for your content (text, images, videos)
- Unlimited categories to organize your content
- Unlimited access to our support team
- Access to premium social media courses through our course hub, Edgar University
The $19/month plan isn’t as feature-rich, but it still an excellent option for those on a tighter budget. It includes the following:
- Connect up to 3 social accounts (any platform combination)
- Schedule 10 posts per week (one post can be sent to multiple social platforms at once)
- Use four custom categories to organize your content and post the right mix
- Fill your queue 5x faster with nifty creation tools like suggested variations.
- Access to live office hours, an onboarding coach + support from our IRL customer happiness team
- 30-day money-back guarantee
With either plan, you won’t really be able to fire your content manager, but it does take away much of the heavy lifting of social media so you can focus your attention elsewhere.
Most of what you’ll use MeetEdgar for boils down into these easy-to-use features:
1. Adding Content
This is what sets MeetEdgar apart and what you’ve likely heard about it already. From the dashboard, tap the Add Content button. Here you can enter text, images, media, or links for your posts. Next, select the accounts you want to post the content on.
Pay attention because this is where it gets good. Each post you create must be assigned to a category. You’ll have preloaded for you falling into:
- Blog Posts
- Use Once
You can choose these or add one of your own. Since each post will need to be in a category, you’ll have to outline the types of content you plan to post in advance. This might seem like a lot of work at first, but it will help you in the long run to create new posts that fit your goals and that are ready to be published via Edgar’s automation tools.
After you set this up, you can see how your content will appear live and schedule it accordingly.
2. Unlimited Content Library
With Edgar, you can store as much content as you want. Combined with the first feature, you can work with your team to create massive content libraries to equip social accounts with what they need for months at a time in one sitting.
This is effective for agencies who often rotate between clients as well as small businesses who may find it challenging to find time to create social media posts consistently.
So far, you might be thinking, “where does MeetEdgar actually save me any time?” You will have to invest some energy in getting your content library going. But once you do, you’re ready to set MeetEdgar on autopilot.
Using the scheduling tools, you can choose how often and when to post as well as what category. You can either choose a specific post or random. Once you add the time slot, you’ll get a preview of what the post will look like live, and it’s ready for lift-off.
4. Importing Content
If you already have fantastic content out there, MeetEdgar can easily prepare it for posting for you. Using the Import button, you upload via your RSS feed, blog, or CSV file full of all your content.
This feature alone makes MeetEdgar worth it because you can take advantage of all the great things you already have without having to go through the hassle of creating new posts manually.
You can quickly and easily bulk approve and reject whatever you like and get it loaded into the scheduler in seconds.
5. Recycling Content
Everybody recycles their content. And why shouldn’t they? If you’ve spent time creating incredible posts you should be able to use them more than once. This is another area where MeetEdgar stands out.
Many social media managers will block you from recycling content. Instead, MeetEdgar has ways for you to repurpose and reuse, giving the best of both worlds: evergreen and recycled at the same time. You can choose to have Edgar automatically create variations for you or configure them manually.
How many social media management solutions also teach you how to go about social media more effectively? EdgarU is more than just a few how-to guides on the blog. It’s a comprehensive learning program tailored for everyone from social media novices to the top pros on how to do social media better.
It includes bite-size lessons and is a great place to refresh your social media strategy, find new inspiration, and more. And it’s all set within the framework of MeetEdgar to help you how to make the most out of the platform.
Who Is MeetEdgar Best For?
MeetEdgar is ideally suited for individual brands with more extensive social media needs (managing two or more social accounts) along with smaller agencies and solopreneurs. One of the largest complaints for years about MeetEdgar was that it wasn’t affordable for those with more modest social marketing needs and budgets. The new $19/month plan answers the problem and then some.
On the other hand, larger agencies and brands likely won’t find MeetEdgar to be robust enough. As impressive as the features are, they are limited and don’t cover much else. Likewise, MeetEdgar doesn’t include a post builder, which many similarly priced tools even include. And, even one plan tops out a maximum of 25 accounts.
Sure, you can sign up for multiple plans. Still, if you’re managing multiple social accounts across several brands, then you’ll likely need an option that includes more account integrations, collaboration tools, brand monitoring, and analytics.
Is MeetEdgar Worth It?
Even the smallest companies with just one social account can benefit from social media management tools. That’s because there’s just not too much you can do from inside any of Facebook, Instagram, or any of the major platforms.
Social media management tools help you publish, edit, analyze, and schedule better. Whether MeetEdgar is the right call for you might be a tough judgment. The main feature that’s really worth it is adding unlimited content and posting it automatically. If you’d like a more hands-off approach to social media (after some initial setup), then MeetEdgar is definitely for you.
But if you want to be (or have a team member) really involved in the daily social media game, then you’re likely better off with a different option like Buffer or Mention that have some overlapping features along with other useful perks.
- Unlimited content library
- Set and forget posting
- Easy to use
- Edgar U
- New affordable $19/month plan
- Pulls content from RSS feed and other sources
- Auto creates new posts
- Can save a lot of time
- Limited functionality
- No direct IG posting
- No analytics or brand monitoring
There are so many social media management apps out there to choose from. Two great options worth looking into are Buffer and Mention.
What Is Buffer?
Buffer might be the best overall SMM app out there that’s still reasonably affordable. As great as Sprout Social and HubSpot are, you have to commit to a large budget with them. Buffer starts at just $15/month, integrates with all the major platforms, and has analytics and team tools.
What is Mention?
Mention is a brand monitoring app. It monitors the web and social media so you can understand what people are saying about your brand, industry, and competitors. It’s simple, easy to use, and focused on helping you generate leads and build better relationships.
And it also helps you connect with influencers in your niche to help you create more effective marketing campaigns.
Mention has a free plan, but you’ll need at least the $25/month option to really get something out of it.
|25 Social Profiles||25 Social Profiles||Social Tracking|
|Unlimited Content Library||Team Members||Influencer Dashboard|
|Post Scheduling||Analytics||Billions of Sources|
|Content Import||Up to 100 social posts||Web Crawl|
|Post Recycling||Browser Extension||Sentiment Analysis|
|Content Categories||Pablo Content Builder|
|Auto-fill Queue||Team Management||Advanced Search|
|EdgarU||Direct IG posting||Free plan|
|From $19/month||From $15/month||$From 29/month|
MeetEdgar: The Final Verdict
At the end of the day, MeetEdgar is not your average SMM tool. It’s post library, and automation tools can save you hours of work setting up an effective posting schedule. This, more than anything, is what you pay for when you sign up for MeetEdgar.
For those who love everything about social media marketing, it’s likely not the app for you. But if you want something to save you the struggle of coming up with new ideas, editing them, and scheduling them accordingly, then MeetEdgar is an excellent option for you.
- Ease of Use
Are you considering giving MeetEdgar a try as your social media management tool? MeetEdgar includes many tools and features, such as automation tools, an unlimited content library, and more. Can this SMM tool measure up? Read our review of MeetEdgar and find out more before you buy.