Affiliate marketing is a great way to build a second income stream when your primary source of income does not suffice or has scope for more. This dynamic model of marketing also has the potential to become a primary source of income itself, if the affiliate makes the right choices and has been guided responsibly. The best way to do this is by becoming a member of an affiliate network. These networks offer a variety of resources to affiliates and help newcomers navigate the market better and for greater profit.

There is hardly an earning member of the workforce who has not grappled with the idea of taking out a loan for something or the other. Loans can be daunting, scary and downright confusing to navigate. As an affiliate for a lending platform, you will be in a unique position to not only guide people looking for good loan options but can also earn handsome commissions from each loan that is closed from your referral. The following is a brief list of the top 10 loan affiliates in the market that you could consider joining.

OppLoans Affiliate Program

OppLoans Affiliate Program

OppLoans is a leading personal loan company with a great reputation. The company has a 4.9 star rating on Google, a BBB A+ rating and a 4.8 star customer rating on LendingTree. This is exactly what you want when promoting a loan company. The more trustworthy the company is, the more likely your traffic will convert.

The OppLoans program is available through FlexOffers, making it an easy program to manage (especially if you already have a Flexoffers account). You can create custom links, browse banners, and get access to the resources you need to be successful.

Loan Exchange

Loan Exchange Affiliate Program

Loan Exchange is a great affiliate resource for loans. The network offers the best options for personal loans, home loans, small business loans, etc. The Loan Exchange commission program is easily available on Commission Junction. The affiliate program is a robust one, with all the necessary marketing materials, reporting tools and tracking provisions. It also has an active affiliate management team which is available in crucial times of need, especially for new affiliates attempting to navigate the market for the first time.


Upstart Affiliate Network

Upstart is a good platform to consider if you are a high-potential borrower or investor. The platform offers loans from $1,000 to $50,000. The company has partnered up with Commission Junction which handles and facilitates the steady nature of revenue. The affiliate network issues monthly payouts and provides affiliates with access to tracking tools, creatives, etc. There is also a conscientious team of affiliate managers who are available to help new joiners out and optimize campaigns.


Leads Market Affiliate Network Program

LeadsMarket has a dynamic loan publisher program. As an affiliate with LeadMarket, you can avail pay per lead offers, pay per call offers and pay per click offers. There are also a variety of publisher benefits like assistance in integrating affiliate tools with any site or platform the affiliate may host. The platform also offers fully customizable HTML templates so affiliates can attract more customers to the platform and its partners. Affiliate can also avail of the expert SEO advice the platform offers to improve their searchability.

Personal Loans

Personal Loans Affiliate Program

It does not take a rocket scientist to infer what this platform has to offer. Personal Loans is an easy and convenient platform for customers to find personal loan offers through a network of lenders and partners. Through the online service, customers can get a loan anywhere between $1,000-$35,000, even while they are on the go. Personal Loans offer good and competitive conversation rates and earnings based on clicks. Personal Loans is tied up with Commission Junction to offers its affiliate program. There is also a dedicated team of affiliate managers or assistants who answer questions by those who are trying to navigate the program for the first time. Affiliates with more than 100 leads may also receive a higher commission rate of $120 per lead.


Purefly Affiliate Program

Purefly is a platform that acts as the only provider of student loan application services for PenFed Credit Union. PenFed Credit Union is one of the largest credit unions in the United States. The union also has unique programs apart from student loans, like spouse loans — allowing couples to combine their debts into a single loan. Purefly also uses Commission Junction to find affiliates. Affiliates are expected to promote Purefly’s ‘Find My Rate’ tools that allow customers to have their terms and lifetime savings estimated before they apply for a loan. The affiliate program gives publishers access to text links, banner ads, tracking, reporting tools, etc.

100 Day Loans

1oo Day Loans Affiliate Program

100 Day Loans is a platform for hassle-free personal loans. The platform has dedicated its work to make the process of finding suitable lenders more simple. Customers can apply online with ease and will be connected with over 100 lenders that fit their criteria. The affiliate program for 100 Day Loans allows publishers to promote the platform on their websites, blogs and other digital marketing campaigns. Their affiliate program is handled by Pepperjam and the platform provides publishers with text links, tracking tools, banner ads, etc. Publishers will also be provided with a list of keywords for improving their SEO rank.


Upgrade Loan Affiliate Program

Upgrade is a platform that offers personal loans at low fixed rates and affordable EMI. The platform has a one-page application process which does not leave customers hanging and lets them know whether they qualify for the loan or not within seconds, without affecting their credit score. The platform offers loans between $1000-$50,000 for terms of 36-60 months. The rate of interest also never increases. Upgrade’s affiliate program is managed by Impact Radius. The platform offers a variety of different tools that allow affiliates to optimize their website and increase conversion rates.


Lead Network Loan Affiliate Program is a platform that boasts of an online marketplace for publishers to acquire some of their best business opportunities. It is a limited liability company where publishers can sell their consumer requests. The buyers or partners they meet at the platform pay a flat price for the lead, click or call, depending on who the buyer or advertiser is. The signup form for the LeadNetwork affiliate program is a simple, one-page form. The platform boasts of great technical support and makes weekly payouts. It also provides publishers with customizable website forms and templates. There are also rewards for publisher referrals and an affiliate can earn a bonus of 3% on all the commission earned by the publisher they have referred.

Excel Credit

Excel Credit Affiliate Program

Excel Credit is a formidable name in the boat financing and yacht financing industry. The platform offers new and used boat loans that are highly competitive and with the lowest interest rates the market can allow. The process of signing up with the platform is quite simple. You only need to provide some personal information and once you have been registered as an affiliate you can enjoy $50 for every closed loan. While the commission amount may not sound too promising, you are sure to close several loans as Excel Credit offers some of the best options in the market.


Kabbage Loan Affiliate Program

Kabbage is a platform that offers customers instant access to funds. Customers can have ongoing access to their line and also take the funds they need, at whatever time. The Kabbage form of funding is specially designed for small businesses. As an affiliate with Kabbage, there will be no limit set on how much you can earn. You can also track your referrals on the Share Kabbage dashboard, which makes it easy to access tools and other resources that can make an affiliate’s website more conducive to improve conversion rates.

Looking for Even More Loan Affiliate Programs?

If you want to start actively promoting these loan affiliate programs, you should definitely join an affiliate network that has a range of offers that you can test. There are a few networks that specialize in loan affiliate programs. My personal favorite right now is FlexOffers. The network has thousands of offers across a variety of different verticals. They also have some of the biggest brands out there. Make sure to sign up for a FlexOffers account to see all of the offers. Here are some of the more popular loan offers they have available right now:

FlexOffers Loan Affiliates

Start Promoting Loan Affiliate Programs

The lists, networks and affiliate programs that have been mentioned above each have something distinctive to offer. They boast of different pay structures and perks and have to do with different niches within the loan market. As an affiliate with any of these programs, you can earn a wide range of commissions and other perks, like tracking tools, banner ads, text links, etc.

Some of these associations will actively enhance the reliability of your website as they are good products to endorse. Any customer who closes a loan through your referral will be able to trust you and will have faith in your judgment. The descriptions that have been provided above, however, are only the tip of the iceberg. To ascertain which loan affiliate is a good fit for your needs, you can click on the links that lead you to the respective websites and carry out further research about whether the network works for you. The market for loans is a large and dynamic one and it is certainly a good niche for an affiliate to enter into.

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