Ease of Use
RocketLink is a link shortening platform that allows you to include retargeting pixels in your short links. There are a variety of practical applications. Read this review to see if it is a good fit for you.
What is RocketLink?
RocketLink is a link shortening tool that allows you to pass a retargeting pixel through your shortened links. You can enjoy all of the benefits of link tracking stats with the added bonus of being able to remarket to people who click on your link.
RocketLink allows you to use their domain or your own custom domains for link tracking. Every link you share can include pixels from:
- Google Analytics
- Google Tag Manager
How to Set Up Rocket Link
Setting up your RocketLinks is very easy.
Step 1: Add Your Pixels
First, you’ll want to add your pixels. Just navigate to the Pixels tab and click “New Pixel”
Enter your pixel information and click “Save.” At the time of writing this, you can only use pixel templates, meaning you can’t add any custom pixels to links. While RocketLink includes the most popular pixels, it is still missing a lot of the platforms I retarget on. Technically, this could be solved by using Google Tag Manager, but it would be nice to have the option for a custom pixel in the future.
Step 2: Create Your Links
Once you’ve added all of your pixels, you’re ready to start creating links.
Navigate to the Links tab and click “New Link.”
From there, you can add multiple pixels to a single tracking link. You can also add UTM parameters for improved tracking.
By default, you will use RocketLink’s shortlinks, however you can set up your own custom domain, which is highly recommended.
Step 3: Analyze the Results
Once you’ve created your links, you can analyze the statistics for your links. This is similar to any link shortening software and, honestly, I don’t really use it. I only care about dropping the pixel. I can track data in my other platforms (like Google Analytics).
How to Use Rocket Link
We’re about to go over some use cases and strategies for RocketLink, but first, let’s first discuss how NOT to use it.
What NOT to Do With RocketLink
RocketLink is not designed to replace your current retargeting setup. You should still include your retargeting pixels on all of your web pages. It’s always better to have your pixels on your page instead of dropping them through a link (when possible). The RocketLink links will slightly delay load time.
Great Applications for RocketLink
RocketLink should really only be used when you can’t place your retargeting pixel on a page. Here are a few great uses I’ve found already.
Sharing Third Party Content
The most obvious application of RocketLink is sharing third party content. Many brands share niche-relevant content on social media. Essentially, they are promoting other people’s content without getting anything out of it.
If you use RocketLink, you can start benefiting from the third party content you share. For example, if you run a consulting business and share an article from Forbes, you can remarket to everyone who clicks on the link. This allows you to start building targeted audience lists without having to generate your own content.
RocketLink can also be used to make your promotional content feel more user-friendly. This is particularly effective when you’re marketing within a community (such as a Facebook group or on Reddit).
I recently used this approach on Reddit, where the users can sniff out a promotion from a mile away. I was sharing a unique, relevant product that I sell through an e-commerce site but I would have been eaten alive if I linked directly to the product page. Instead, I shared a RocketLink to an Imgur page which looked like I was just sharing an image. I was able to remarket to all of the people who clicked through to that Imgur page and I didn’t have to deal with any of the negativity surrounding a normal promotion.
A similar approach could be applied in Facebook Groups, on LinkedIn, in chat rooms, etc.
Direct Linking Affiliate Offers
If you’re an affiliate marketer, you always have to decide whether you want to direct link a promotion or create a landing page. Direct linking requires less work but it also gives you less control. One of the main reasons I like to use landing pages is so I can retarget my audience.
RocketLink gives you the best of both worlds. You can direct link affiliate offers AND remarket to them. This works particularly well when the affiliate offer already has a great sales flow. You can save the time of creating your own landing pages and remarket to users who don’t convert.
Retargeting Outbound Links on Your Site
RocketLink can also be used to retarget people who leave your site. Of course, if your site is pixeled, you can already remarket to these visitors, but RocketLink allows you to create lists based on the outbound links these users click on.
For example, assume you create a listicle of the “Top 10 Kitchen Gadgets” and the first three items are:
- A Knife Set
- An Avocado Slicer
- A Kitchen Scale
In an ideal world, you’d show ads for the knife set to people who clicked on the knife set, ads for the avocado slicer to people who clicked on the avocado slicer, and so on. Technically, you could achieve this through custom code or Google Tag Manager, but it’s easier to set up in RocketLink (especially if you don’t have much technical knowledge.
Is RocketLink Worth the Price?
RocketLink offers subscription pricing ranging from $19-$69/month. The value will be based on your marketing strategy. I initially came across RocketLink because I was looking for a tool that does exactly what RocketLink does. I already had a game plan in mind.
If you have a strategy to use RocketLink, it is well worth the monthly cost. That said, you have to invest the time to set it up and create a strategy to make the most of it.