Social media has redefined marketing. In the past, it was a one-way street. Agencies and businesses created billboards, magazine inserts, newspapers ads, and TV commercials that people passively consumed. In the internet era, these same methods were applied only in new ways with pop-ups and banner ads. Then came social media. It created a dialogue between brands and consumers, fostering new types of connections. That is where Brand24 comes into play.
Social media marketing has evolved into a multi-billion-dollar industry. During this time, companies like Brand24 and others arrived on the scene to further build on what SMM marketing could do.
Brand24 mainly does one thing—monitor your brand on social media. You can likewise do it to track your competitors, your industry, and do other forms of research.
In a world dominated by social media, we know public sentiment can change in an instant. That’s why you need a monitoring tool like Brand24 to scour social media, so you always know exactly what’s going on. Read this review to discover everything you need to know about Brand24, including its main features, pricing, top competitors, and whether it is a good fit for your marketing strategy.
What Is Brand24?
Brand24 is one of the original social media management solutions dating all the way back to 2011—that’s ancient in this industry. Right away, it established a name for itself spreading worldwide and picking up major clients like Intel, AirFrance, and Panasonic.
Brand24 is still going strong. They recently attracted Uber and other big brands to their platform. Why? Because they’re one of the best monitoring solutions available. Their software is not only easy to use, but they also add fantastic new features all the time.
Brand24 is the monitor you need when you desire to know what people are saying about your industry, brand, and business. It shows you everything from comments to posts and helps you respond promptly. It also allows you to sync with the biggest platforms, including Facebook, Twitter, and Instagram.
Brand24 also features analytics and Slack integration to make collaboration a breeze. Best of all, it features a three-tier pricing strategy giving it the flexibility to fit most budgets.
- Marketing analytics
- Mentions feed
- Social insights
- Collaboration tools
- Topic Grouping
- Social Search
- Influencer score
- Sentiment analysis
- Competitor Research
- Data exporting
- Slack Integration
How To Get Started With Brand24
Brand24 offers a no credit card required 14-day free trial. To sign up, just enter your email and create a password.
Then enter your keywords. You can include your brand name, competitor, products, or anything else you want to keep track of. After you select your language. This is one of the really cool features of Brand24. If you’re managing a campaign in a foreign language, you track your keywords with it as well—otherwise, you can set English by default.
Although Brand24 is mainly targeted towards social media, you can track mentions across blogs, videos, news, and the web, too, giving you a much broader scope.
Once you set up your keywords, Brand24 will take you to your Dashboard and walk you through how to use the software.
From here, you can start building your campaigns, check your analytics, or compare your campaigns against your competitors to really unlock what Brand24 can do for you.
In terms of dedicated brand monitoring solutions, Brand24 is a little pricier. It’s not unaffordable, but other options like Mention offer similar functionality at a lower monthly price. This is especially true because all of the really cool things Brand24 can do don’t start showing up until you’re on a minimum $99/month plan.
Here are the three main Brand24 plans:
- Plus: $49/month —includes 5 users, 5 different keywords, up to 5,000 mentions/month. Data is updated every 12 hours. Get data and sentiment analysis both on web and mobile apps.
- Premium: $99/month —includes 10 users, 10 keywords, up to 100,000 mentions/month. Data updated every hour. All Plus features plus data exports, reporting tools, and 24/7 live help via email, phone, and chat.
- Max: $199/month —includes 99 users, 20 keywords, 250k mentions/month with real-time updates. All Premium features and access to a Brand24 consultant.
As you can see, at the Premium and Max levels, Brand24 is actually really affordable, especially for agencies and larger brands as a dedicated monitoring solution. But some companies may prefer a full suite of tools like HubSpot Marketing at this point. We’ll compare these two options later on.
What Can You Do With Brand24?
In the old days, media monitoring was not an easy task. It was literally people’s jobs to sift through newspapers and other forms of media to find mentions about a company or industry.
Thanks to online monitoring, things have gotten a whole lot easier. You can keep track of your company’s reputation, track campaign performance, and improve customer service all through the power of the internet.
The downside is the internet has an almost endless supply of information. And it’s growing bigger every second. You can’t just Google your company name and expect to find what you’re looking for.
That’s why you need an AI-drive media solution like Brand24 or one of its competitors to deliver the most up to date information directly to you.
Here’s what you’ll use Brand24 to do:
1. Track Keywords Across Platforms
Your keywords are at the heart of your digital marketing strategy. Brand24 allows you to monitor keywords across the most prominent social channels, including Instagram, Facebook, TikTok, YouTube, and Twitch.
From these mentions, Brand24 creates a social media reach, share of voice, and hashtag performance report. In simple terms, it gives you insights for you to understand what all of this data means so you can drive your brand forward.
This is one of the reasons you pay a little more for Brand24 compared to its competitors. Analysis takes the gathered information even further. Let’s say 100 people said something about your brand.
While this is helpful to know this, it doesn’t do much if you don’t understand the impact of these mentions. Analysis shows engagement stats, including likes, comments, and shares to see what mentions matter most.
This is also a great way to connect with potential influencers by seeing which posts were the most popular from these individuals and seeing their reach.
Comparisons is another of the impressive Brand24 features. Here you can compare project results side-by-side. This is an essential marketing tool that allows you to see how your efforts stack up against each other, as well as allowing do split testing.
You can use this to research your competition to see how, where, and why their brand is getting talked about. From here, you can analyze their strategy and apply what’s working to your own.
Brand24 is very much a tool for marketers and agencies. You need a way to communicate with clients and show them clearly and visually what’s going on with their brand.
The reporting feature takes all of this wonderful information and boils it down into simple, digestible reports. Plus, it’s incredibly customizable so you can choose exactly what to share. It even offers white label tools like adding your own branding and other personal touches.
Brand24 is an analytics tool so you wouldn’t expect it to have tons of integration options. There is only just one integration—Slack.
Of course, that makes sense. Since Brand24 is a larger brand and agency tool, you need to be able to collaborate easily. Brand24 allows you to make it easy for teams to work together and keep track of brands. You can connect specific projects within Slack, post mentions to your Slack channels, and more with it.
6. Mobile App
It is surprising how many SMM tools do not have a mobile app. Considering that all of social media is geared toward mobile use, doesn’t that just make sense?
The Brand24 app does everything the web version can, including react, track mentions, and assign tasks to teammates. It’s available on both iOS and Android.
Who Is Brand24 Best For?
Brand24 is amazing. It’s easy to use, provides incredible insights, and has so many tools to help you improve your approach to your social media and web marketing strategy. Unfortunately, it is a bit too pricey for solopreneurs and small businesses.
Brand24 is designed for agencies and large businesses to quickly track what’s going on. Depending on the plan you choose, you can even get real-time mention updates.
And let’s face it—smaller brands likely aren’t getting that kind of attention anyway, so would that be even necessary for them?
Everybody should take advantage of their free trial offer, though. It’s a great way to gain insights about your keywords, brand, and industry. This is robust data that you can still benefit from having access to until your business grows to the point where Brand24 becomes a more affordable and realistic option for you.
Is Brand24 Worth It?
You definitely need a brand monitoring tool. If it’s not Brand24, then it should be one of its competitors. Otherwise, what’s the point of investing time and resources into a social media strategy only to not have a complete picture of your industry landscape?
As mentioned, Brand24 is likely out of the price range for solopreneurs. But it’s actually surprisingly affordable for agencies and large brands with its $99 and $199/month plans that include up to 99 users and 250k mentions.
Compare this to TalkWalker, which starts at $9600/year, and you’ll definitely think Brand24 is a bargain. For a dedicated agency-level monitoring solution, it’s hard to beat Brand24.
The one area you might want to think twice about is whether, at this price level, you might want a more comprehensive SMM tool that not only monitors but also includes publishing and other tools. You’ll trade-off in ease of use, but it might be worth it to include everything you want to track under one Dashboard.
- Very strong brand listening tools
- Influencer features
- Reporting tools
- Easy to use
- Affordable for larger businesses
- Slack integration
- Comparison and competitor research tools are highly effective
- Too expensive for freelancers and small businesses
- Easy for costs to add up after exceeding monthly quota
- No social publishing tools
- Only archives 1-year worth of data
- Site can be a little slow
It depends on what you’re looking for. Do you want a simple brand monitoring app, or do you want something that does a whole lot more? Nowadays, there are so many different options ranging from the simple to the most comprehensive solutions.
Two companies you’ll often see compared to Brand24 are Mention and HubSpot Marketing. They’re different ends of the spectrum and a great example of the range of software solutions available.
What Is Mention?
Mention is very similar to Brand24. It monitors both the web and social to track what people are saying about your brand and industry. Likewise, it includes analytics, sentiment reports, and influencer marketing.
The downside is doesn’t support as many social media platforms—though you still get Facebook, Instagram, Twitter, and a few others. However, it does offer both a limited free plan and a basic one starting from $25/month, making it a better option for freelancers and small businesses.
What Is HubSpot Marketing?
HubSpot Marketing is one of the biggest players in digital marketing. It’s an all-in-one platform that delivers not only brand monitoring but also SEO, sales tools, and email marketing. They also have a free CRM you can use to improve your social media accounts and website.
While HubSpot is fantastic, it is pricey and goes way overboard for a simple monitoring tool if that’s what you need. Although the HubSpot basic plans start at $50/month to get everything begins at $800/month.
Even if you don’t go with HubSpot, be sure to take advantage of its blog and free resources as they can be immensely helpful for both social media and overall digital marketing strategies.
|Social Tracking||Social Tracking||✓||✓|
|Influencer Dashboard||Influencer Dashboard|
|Billions of sources||Billions of sources||✓|
|Web crawl||Web crawl||✓||✓|
|Sentiment Analysis||Sentiment Analysis||✓|
|Advanced Search||Advanced Search||✓|
|Free Plan||Free Plan||✓|
|Price||From $29/month||From $49/month||From $50/month|
Brand24: The Final Verdict
Brand24 provides rich brand monitoring functionality in a clean and easy-to-use package. While it may be pricey for smaller businesses, Brand24 is well worth it for agencies and larger brands when it comes to their marketing needs.
- Ease of Use
When it comes to social media, being able to monitor your brand and what customers are saying about it is essential. Brand24 claims to be the social media management solution you need when it comes to monitoring your brand. Read our review of Brand24 and find out if they truly live up to their claims.