88% of marketers say interactive content gives them a competitive edge. It just makes sense. Quizzes and other types of interactive content are fun—even if we don’t always want to admit it. They mix up the standard passive consumption of online media and allow users to get directly engaged.
Quizzes may seem silly to the untrained eye. But they’re powerful lead generation tools. In fact, one quiz from Zenni Optical generated more than $1 million in revenue and nearly 30,000 lead conversions.
Of course, not all quizzes are so successful. But there’s definitely something to the approach. Enter QZZR. QZZR is a simple tool that makes it easy to create gorgeous and exciting quizzes.
It definitely does a lot more than your average online quiz generator. This is why their partners include Marriott, Shopify, Uniqlo, eHarmony, and thousands more.
There are other online quiz generating tools out there, such as Riddle and LeadQuizzes, so how do you know if QZZR is right for you? In this review, we’ll dive into what you need to know about QZZR, including its main features, pricing, alternatives, and who can benefit from using this type of tool.
Let’s dive right into it!
What Is QZZR?
QZZR (pronounced “Quizzer”) is a cloud-based quiz building solution that enables users to create custom quizzes to drive traffic on social media or web platforms. In addition to this, QZZR can also present targeted offers and generate leads.
Everything in QZZR revolves around its drag-and-drop interface with the goal of converting quiz participants into leads often through requiring an email address to participate in the quiz.
From here, marketers can export lead data into CRM applications and apply DTC strategies accordingly. They can also use QZZR to track the success of campaigns as well as embed quizzes into their sites or share on social media.
QZZR is ideal for large agencies and corporations. However, smaller businesses likely will not find it affordable, since the primary QZZR plan starts at $199/month.
- Interactive content
- Custom CTAs
- Landing page and forms
- Social media management
- Social promotions
- Export data
Getting Started With QZZR
QZZR offers a two-week free trial of their basic plan. To sign up, you will need to provide your credit card number and email address. Don’t worry; if you decide QZZR is not for you, it’s simple enough to cancel your plan before your two-week trial is over in the settings.
Using QZZR is incredibly straightforward. After you finish signing up, you’ll be taken to your dashboard, where you can start creating quizzes right away.
There’s a 6-minute intro video that you can watch if you want a little extra help, but it’s intuitive enough to get started without it.
All you do is hit the +button on your dashboard to create your first quiz. For the free trial/basic plan, you’ll only have access to these three quiz types:
- Checklist Quiz
- Graded Quiz
- Outcome Quiz
When you’re ready, you can then embed the quiz on your site or social media. That’s it. QZZR is that simple.
QZZR doesn’t come cheap. The Basic plan starts at $24.99/month or $16.67/month if billed annually. With it you get:
- 1 Users
- Embed Quizzes
- No customizations
- Minimal QZZR branding
Effectively, you’re just paying for a simple way to design quizzes, which may not be worth it for many users.
The cool features don’t come around until you’re on the Pro plan, which starts at $199.99/month.
You’ll get access to all the Basic features plus:
- Moderate customizations
- White label
- Show offer and collect leads
- Export data
- View Aggregate data
Even at this price, however, you’ll only get 1 user. But you will be able to create unlimited quizzes.
What Can You Do With QZZR?
What you’ll love about QZZR is how easy it is to create a beautiful and fun quiz. Here’s what you’ll do with it:
1. Create Quizzes In A Flash
With it’s simple to use interface, you create a custom quiz in minutes. You’ll be able to change the background, direct questions, and even add gifs to individual responses to make it more fun.
With no design or coding experience necessary, anybody can make a quiz in an hour or less. In addition, you can also search QZZR’s library for any image you need if you don’t already have something in your library.
2. Repurpose Old Content
On the internet, old content never dies—it just gets repurposed! With QZZR, you can take your fantastic older content and make it into something new. And since you already have all the data you need there, including images and media files, it makes it even quicker to build an excellent quiz.
3. Share Quizzes
BuzzSumo reported that quizzes get shared 1,900 times on average. That’s much more than blogs, videos, and even infographics on average.
And since quizzes don’t require as much time for research, that can give you an even higher ROI with them. QZZR gives you a variety of ways for your users to share quizzes so your users can share them for you.
After your quiz is ready, you can embed it. With QZZR, you can choose an image from their library or upload one of your own, so you can see exactly how your quiz will look on screen. As a bonus, everything is QZZR is responsive design meaning it will look great no matter if it’s on desktop or mobile.
You also have the option to share the quiz directly on Facebook, LinkedIn, Twitter, Reddit, Pinterest, or Tumblr.
5. Custom CTAs
This is one of the cooler features of QZZR that, unfortunately, is only accessible on the higher price plans. With it, you can create a custom call-to-action after the quiz is over and even including promotions like special discounts or other incentives.
There are all kinds of ways to play around with it. For example, if somebody gets over 90% of the quiz, you and link them to a lead generating freemium like a webinar or white paper.
Who Is QZZR Best For?
We need to take a minute to distinguish between how effective quizzes are and whether QZZR is the right software tool for you.
On the surface, it’s easy for quizzes to seem like a silly trick, but they’re a proven marketing strategy that can drive leads. And you can make them as cool, ridiculous, direct or indirect as you want. You can likewise take advantage of split testing and other methods to see how different quizzes yield different results.
Interactive content is the way to go whether you’re a freelance marketer, small business, or massive agency.
Now whether QZZR is the right call for you is a different story. The simple fact is there are plenty of other quiz creation tools online that you can use for free or at a much lower cost than QZZR. And, they’re just as easy to use while they design content that looks almost as good as QZZR’s does.
This is why QZZR is priced as it is. They cater to agencies and large brands looking to convert large numbers of quiz takers. Their main features don’t even kick in until you have an enterprise plan where you can really take advantage of customization, lead generation, and everything else they offer. But who can afford a $10,000/month fee for a quiz-building app?
Is QZZR Worth It?
Definitely not for freelancers and solopreneurs. And possibly even for companies with larger resources. Interactive content may be the future, but it still is only one part of a content marketing strategy. You’ll still need social media, a blog, email, and more, which all eat into your budget.
What’s more, there are plenty of alternatives out there that offer comparable functionality at a fraction of the price. Interact, which will go into a little more detail about below, has a free plan that has more functionality than QZZR’s basic.
And for $53/month, you can get access to business tools, including conversion tracking, branding, integrations, and email collection—something that starts at $199/month on QZZR.
And that doesn’t even begin to scratch the surface of all the free tools available. The bottom line is unless you’re a large agency and corporations, QZZR is more than not worth it but ridiculously unaffordable.
- Create gorgeous quizzes
- Large media library
- Can add CTAs
- Responsive design
- Drag and Drop
- Easy embed
- Archive features
- Moderate customization
- Not a lot of features
- No integrations until $10,000/month plan
- Limited tracking and analytics
- The basic plan is very limited
- Can have difficulty working with Chrome
There are many different quiz building solutions out there. As mentioned, there’s a lot to love about Interact.
Interact is just as easy to use as QZZR while being much more affordable than QZZR. In addition, they have something that QZZR is badly missing—templates.
They have 40+ categories you can source ideas from to build your own great quiz. And Interact has a huge list of integrations like MailChimp, Google Analytics, Campaign Monitor, and many others.
For most people, Interact will just be a much more realistic option compared to QZZR.
Another quiz platform you’ll see frequently mentioned is Riddle. Similar to Interact, Riddle is more affordable with a Pro Plan that starts at just $49/month and with unlimited leads, white-label, and CTA buttons. Riddle is more well-known than Interact and has major partners, including the Chicago Bulls, BBC, and InStyle.
You can’t go wrong with either Interact or Riddle, so give their free plans/free trials a shot to see which one works for you.
QZZR: The Bottom Line
QZZR can help you add engaging, interactive content into your marketing strategy. It’s easy to use and makes fantastic looking quizzes. Unfortunately, its pricing structure makes it unaffordable for most marketers and businesses.
Ease of Use
Looking to add some interactive content to your website? QZZR is a quiz building solution that allows users to create custom quizzes. Its goal is to drive more traffic to your social media or web platform with this interactive feature. Is QZZR worth the cost? Read our thorough review of QZZR and learn more before you spend.