Twitter is one of the last remaining social media channels where software automation is feasible. Of course, you can automate tasks on any social channel, but it can come off as spammy on many networks.
While networks like Instagram and Facebook have been cracking down on automation, Twitter has allowed brands to engage in a a tasteful amount automated activities. Don’t go overboard or you’ll risk getting your account suspended, but do it tastefully and you can tap into quality niche traffic for free.
Over the years, there have been quite a few Twitter automation tools. TweetAdder was a popular tool for awhile but the tool is no longer supported after the company faced struggles with Twitter. I used TweetAdder for years before looking for an alternative. To be honest, most of the alternatives were subpar…. until I found ManageFlitter.
ManageFlitter is a Twitter automation tool that can help marketers streamline their Twitter marketing activities. The ManageFlitter suite is packed with powerful tools, but one stands out the most (we’ll get to that soon). The platform offers automated following, unfollowing, post scheduling, analytics, and more.
If you’re new to automation tools, make sure you do some research before pulling the trigger. When utilized properly, automation is an invaluable tool. When abused, it can cause more harm then good.
Some best practices:
- Use automation to save time NOT 10x your current efforts – Following 50 people per day manually can be a monotonous task. Automation can save you a lot of time. That said, just because automation allows you to follow 500 people with the click of a button doesn’t mean you should do it. Make sure your automation activity looks like it could have been done by a human.
- Focus on Quality – Your goal is to reach the RIGHT people with the RIGHT messages. You’re not trying to cast a wide net. Spend time to build highly-targeted audiences and curating the appropriate content.
Alright, let’s get to the specific features of ManageFlitter.
Following and Unfollowing in ManageFlitter
The follow/unfollow automation is the real gem of this platform. The whole idea behind the “follow/unfollow” method is that a user gets an alert when you follow them. Ideally, they check out your profile and follow you back if they like what they see. When using this method, it’s important to make sure you are following users who are likely to engage with your brand.
ManageFlitter allows you to scrape lists of targeted users and save them for future following or unfollowing. For example, you may decide to follow the followers of your competitor or unfollow users who haven’t followed you back. We’ll discuss building targeted audiences more in a bit.
Once you have a list of people you want to follow or unfollow, you have 2 options:
- Manually click follow/unfollow for each user (still faster than doing it through Twitter)
- Automate the process with ManageFlitter’s “Remote Management” Feature
The second option is a paid option but I HIGHLY recommend it. The whole point of automation is to…you guessed it – AUTOMATE.
You can purchase “Remote Actions” within the platform. An action is considered a follow or unfollow and prices start at $5 per 1000 actions. If you choose to use remote actions, you can truly “set and forget” this tool.
Power Mode is the feature that allows you to build highly targeted lists using the ManageFlitter platform. Basically, Power Mode is an advanced search tool that allows you to scrape large lists of targeted Twitter users.
Here are some of the criteria you can use:
And here are some of the common settings I use:
- Has Profile Image
- You Have Never Followed
- Followers between 50-1000
- Friends between 50-1000
- Tweets 20+
- Time Since Last Tweet 0 Days – 1 Month
- Account Age 2-Days+
The two main ways I use this are:
- Follow Competitor’s (or accounts in the same niche) following
- Target users based on their Tweets
For example, an iPhone repair store may follow users of a similar phone repair shop or follow users who have recently tweeted the phrase “broken iPhone.”
After you run your search, you can send users to your follow lists for future following. You can also send them to unfollow, mute, and block lists but I never use that feature.
You can save your searches and run them in the future as well.
Remote Management is what truly separates ManageFlitter from other tools because it allows you to create a strategy and automate it.
You have the choice to build follow/unfollow lists and push them to remote management OR you can create remote management rules that run automatically.
For example, let’s say you want to unfollow every user who hasn’t followed you back in the past 2 days. You could either run a search, scrape those users, and send them to remote management OR you could create an automated rule.
I find automated rules to be most helpful for unfollowing activities and tweet searches. For example, if you do a search for users looking for restaurant recommendations, it may not make sense to follow them a few days later. The automation rules would allow you to follow them automatically with minimal lag time.
Remote Management also allows you to set rate limits for all automated activities (i.e. max 50 follows per day).
How I Use ManageFlitter + Additional Features
As I mentioned earlier, ManageFlitter is packed with features. That said, I mostly use the platform for automating follow/unfollow activities.
The process itself is simple – the real magic lies in the targeting.
Here is the process:
- Scrape targeted users to follow
- Send them to remote management
- Unfollow users who don’t follow you back
The “magic” comes in the first step so it’s important to test a few different strategies.
Here are some best practice rules for targeting:
- Get Creative – Think about what your ideal customer looks like in the Twitterverse.
- Avoid following accounts with over 1000-1500 followers or followings
- Targeting competitors isn’t always the best approach, especially when you run a one-time service
- Following based on tweet search can be incredibly powerful when used right
Here are some best practice rules for automation:
- Start small and scale up – I usually start by following 20-30 people per day before eventually increasing the limit to around 60-80
- Give users 2-3 days to follow you before unfollowing
- Try to keep your follower count higher than your following count
- If you have a high followback rate, you may need to unfollow some users who follow you
- Use “Never Unfollow” to avoid unfollowing key followers
ManageFlitter Provides some helpful analytics if you’re interested. These can be helpful for tracking your growth over time.
Post Scheduling & Suggested Content
ManageFlitter gives you the option to schedule posts (similar to tools like HootSuite). They also have a tool for finding content that may be relevant to your audience.
ManageFlitter is an online Twitter management and automation tool offering a variety of features including following, unfollowing, user searches, analytics, and more. Find out the best features in this tool and see if it is a good fit for your marketing strategy.