Sometimes you can do everything right, and you still don’t see the conversion rates you’d like on your website. Your site may be SEO optimized, full of great content, and even attracting large numbers of visitors—but, for some reason, it isn’t translating into higher sales. 

Any good digital marketer will tell you that no matter what you do on your site, there’s always some area where you can find improvement. This is where Picreel comes. Picreel targets the users who are about to leave to entice them into a purchase. 

Here’s the exciting part—Picreel guarantees to boost your conversion by 25% or more within 90 days, or you can get your money back. 

Sound a little too good to be true? With so many marketing tools out there, such as Tailwind and Iconosquare, how do you know if Picreel is right for you? In this review, we’ll explore whether Picreel is as good as it claims to be. We’ll also show you the main features it offers, pros and cons, and everything you need to determine if Picreel is the right tool for your digital marketing needs. 

What Is Picreel?

Picreel is a conversion rate optimization software company. They’ve been around for over 10 years, providing a variety of solutions to help website owners capture more customers using customizable pop-over overlays, links, and other tools before they click away from a site. 

What you’ll hear the most often about Picreel is that it’s an “out of the box” solution. This means it’s compatible with all the most popular CRM tools like WordPress, Shopify, Squarespace, Wix, and many others while being very easy to use. 

You can create your own branded offer with all your company details in less than 30 seconds without any knowledge of web coding. It’s also customizable, allowing you to add colors, features, texts, your images, as well as input HTML/CSS. 

Picreel does more than create ads; you can also use it to measure, test, and execute campaigns. It does split-testing (Pro plan and above), captures essential data about impressions and conversions, and more. 

You can focus on select users by website page, whether they’re new or returning, their location, and other metrics. You can even encourage more on-page activity by adding CTAs, timers, and other interactive elements across your site overlay.

Overall, it’s easy to use, powerful, and complete with many tools you can use to boost the efficacy of your web-based marketing. 

How To Get Started With Picreel

Getting started with Picreel is a breeze. After you’ve signed up for a free trial and created your account, it only takes a few minutes to get your own customized ad up and posted onto your website. 

The first thing you should do is integrate Picreel into your CRM. Do note you can also use Picreel for your email marketing and on with you marketing automation platform. 

Once set up, it’s time to design your ad. You can select from one of Picreel’s thousands of templates or create your own. From here, add any extra elements you’d like, such as photos or branding, and then it’s ready to go live.

Most of Picreel is focused on customers leaving your site. The goal is to give them the extra incentive they need to convert them. It might be a promo code, access to special resources like a podcast or webinar, or another item. And Picreel uses features like split testing to help you better refine ads to appeal to more customers. 

Picreel Main Features

  • Easy editing
  • Onsite retargeting
  • Custom templates
  • Mail marketing integration
  • Mobile integration
  • Statistics report
  • Cart and form abandonment
  • CRM integration
  • Timed popup
  • Full-service management
  • Custom design
  • Interactive elements
  • Timed and scroll overlay
  • Targeting options
  • A/B test
  • Analytics

How Much Does Picreel Cost? 

When you hear an offer like a 25% increase in conversion or your money-back, you assume that the service is pretty expensive. On the contrary, Picreel is quite affordable and has plans that start from $14 per month. 

All Picreel plans come with these features:

  • Unlimited Domains
  • Onsite Retargeting
  • Cart & Form Abandonment
  • Mail Marketing Integration
  • CRM Integration
  • 10-Second Installation
  • Timed Popup
  • Mobile Integration
  • Full-Service Management
  • Statistics Report
  • Email & Phone Support

In addition, the higher-priced plans, especially those targeted for enterprise users, also include: 

  • Custom Design
  • An Onboarding Specialist
  • A Dedicated Customer Success Manager
  • Unique technical customization

The main difference between plans is the number of monthly visitors your site receives. 

Up to 3000 monthly visitors (30,000 pageviews)Up to 10,000 monthly visitors
(100,000 pageviews)
Up to 50,000 monthly visitors
(500,000 pageviews)
Up to 300,000 monthly visitors
(3,000,000 pageviews)
$14/month$52/month $112/month$299/month

The Main Picreel Features

Picreel focuses on exit intent. The goal is to keep potential customers on your site and convert them by providing different types of incentives. 

Somebody who goes onto your site with the express purpose of buying something may never encounter Picreel at any time during their experience. That’s not the point—you’ve already succeeded with them. Picreel captures lost leads and turns the moment they leave your site into a potential opportunity for you. 

More than anything, they help with the golden rule of content marketing—the longer somebody is on your site, the more likely you are to convert them.  

1. Track Mouse Movements

The way somebody interacts with your site is just as important as the content on it. Picreel tracks the velocity and movement of your visitor’s mouse. The second the user attempts to move off-page, Picreel immediately deploys a solution to keep the visitor on-page. 

You customize what that is. For example, you might create an offer or refer them to another page. It’s up to you. This allows you to turn bounced traffic into leads. And it’s super easy to integrate into your site. Just add a small bit of code that you copy and paste from Picreel onto each page. The code doesn’t affect site performance in any way, and it’s super easy to install. 

Picreel Add Code

2. Create Effective Campaigns 

Many of the most effective web campaigns have something in common—a banner page that appears when users attempt to leave the site. With Picreel, you can create fantastic pages easily in their Visual Editor or the HTML editor. 

All you have to do is upload your design to the platform or select from the template. Then Picreel’s team of specialists will convert your design into a campaign in 24 hours or less. If you’re unsure, you can also reach out to Picreel for help creating a custom campaign design. 

If you have the design chops and programming skills, then you can use the HTML editor to do everything yourself from scratch. 

Picreel Create Campaign

3. Run A/B Testing 

A/B testing is the backbone of successful web marketing. With it, you can compare different versions of a site to see what performs better among a group of target users. You can run A/B testing, use the mouse movement features, and deploy two versions of any campaign to see which gets a higher conversion boost. 

To add, just click on the “A/B” test option in your campaign settings. Picreel also saves previous versions of the test so you can go back to old campaigns for reference. 

Note: This feature is only available on Plus, Pro, and Enterprise plans. 

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Picreel A-B Testing

4. Improve Statistical Data 

Aside from Picreel tools, the data it generates can be extremely valuable to help you better design marketing campaigns. Picreel provides a treasure trove of valuable data, including conversion rates, impressions, number of visitors, campaign reports, and more. 

You can customize them for specific times and quickly get a picture of what you need to know. You can also hone in on the fine details that can make some campaigns before better than others. 

Picreel Stats

5. Lead Acquisition 

Picreel also includes data about every user who visits the site. All of this information can then be channeled into effective email marketing campaigns to encourage users to revisit your site in the future. 

Under the “Leads” tab, you’ll find all this information, but the requested URL, time, and details like their email address and geographic location when available. You can then export this info into a CSV format or integrate into email marketing apps like Mailchimp and Getresponse to create customized campaigns. 

Picreel Lead Generation

Who Is Picreel Best For? 

More than anything, Picreel is for eCommerce platforms. If you sell a good/service online, this is the tool for you—especially if you already have a good amount of traffic driven by social and other avenues. 

You’ve already made an effort to get the users there, Picreel gives you one last shot at converting them. And it works. Who wouldn’t want a 25% higher conversion rate starting at $14 per month? 

Likewise, agencies working with eCommerce platforms can significantly benefit from Picreel. Its tools are easy enough for anybody to use so your designers can spend time doing more important tasks. 

Overall, anybody looking to improve conversion (and who doesn’t want that?) can benefit from using Picreel. You have nothing to lose too. Picreel says that can get you better conversions in 90 days or less, that’s one of the quickest turnarounds among any type of marketing solution. 

Picreel Alternatives

Picreel is awesome, but there are a lot of players in the digital marketing solution space. When looking into Picreel, two names you’ll often hear as alternatives are Sumo and SE Ranking. Here’s what you need to know about them: 

What Is Sumo? 

Sumo is a collection of tools that mostly focus on your email list. The goal is to automate your site growth and increase traffic and conversion. It also integrates with WordPress and Google Analytics. It also includes exit-intent tools like Picreel and other software. Users like most that it combines many features into one easy-to-use dashboard. Sumo is affordable too—starting at $39 for Pro making it a strong alternative to Picreel. 

What Is SE Ranking? 

As its names suggest, SE Ranking is a cloud-based app for SEO that includes site audit, competitor analysis, keyword ranking, backlink monitoring, and more. It has tools for both newbies and experts as well as tutorials to help you drive traffic and increase your conversion. 

It doesn’t have the same focus on exit intent as Picreel, but it has plenty of other ways you can make the most out of the users who come to your site. SE Ranking starts at $18.60 a month. 

Picreel SumoSE Ranking
Easy editingWelcome MatKeyword suggestions 
Online retargetingHeat MapsOn-page SEO Audit
Custom templatesScroll BoxBacklink Monitoring
Mobile IntegrationEmail Marketing SEO Reports 
Statistic ReportsDashboardsAPI
CRM IntegrationSmart bar Competitor Research
Email ToolsWeb tools Keyword Rank tracking 
Conversion GuaranteeFree plan White label 
From $14/month From $39/month From $18.60/month

Is Picreel Worth It? 

Picreel has ten thousand customers and partnerships with huge names like HuffPost, Forbes, Entrepreneur, and many of the other top sites on the internet. There’s a reason why it’s this popular, and it’s because their software tools really work. 

You might be thinking that you could just design your own exit intent type ads, but you’re missing part of the magic of Picreel. It’s more than ads that you’re getting; it’s a whole suite of testing, analytic, and other tools. 

The one caveat, however, is that Picreel isn’t going to drive traffic to your site suddenly. That’s still mostly on you. Picreel is for conversion and engagement, so it’s best used in combination with other apps that can promote your site and get users there in the first place. 


  • Lead generator 
  • Exit intent 
  • Templates
  • Easy to use 
  • Customizable
  • Statistic 
  • Affordable
  • Free trial 
  • Integrates with all CRM/CMS 
  • Guaranteed to increase conversion


  • Split testing only available in more expensive plans
  • Solutions limited mostly to exiting visitors 

Picreel: The Bottom Line

Overall, it’s hard to find any issues with Picreel. The software is user-friendly, effective, and affordable. With their conversion guarantee and free trial, you really have nothing to lose by testing them out for yourself.  

If you want to capture lost leads, improve email marketing, and a whole lot more then check out Picreel now!

Picreel Review
  • Features
  • Pricing
  • Ease of Use
  • Support


If you’re in the digital marketing space, you know how important conversion can be. Picreel is a conversion rate optimization software, that claims to boost your conversion by 25% or more within 90 days – or you can get your money back! Is Picreel right for you? Read our review of Picreel now.