A few years ago, if you asked somebody if they use influencer marketing, they’d likely shake their head and say, “I have no idea what you’re talking about.” 

In no time at all, influencer marketing has become a $9 billion industry and is expected to double in size in the next two years. It’s undoubtedly effective. Through building trust and reputational credit through associated names in target demographics, so many companies have found immense success through this approach. 

NinjaOutreach stresses the process of finding the right influencers and bloggers for your business. At the same time, it facilitates the lead generation process using automated outreach tools and follow-ups. 

This review will cover everything you need to know about NinjaOutreach including its core features, how it ranks against its competition, and everything else you need to know to make the call if it’s right for you. 

What is NinjaOutreach? 

NinjaOutreach is a cloud-based prospecting and outreach app. When you boil it down and peel away the fancy user interface, its core feature is to connect you with the right influencers and bloggers to match your niche. 

With it, you can effortlessly search, contact, and manage relations with influencers who rank highly for your target keywords. 

NinjaOutreach Pricing

NinjaOutreach has two plans: Flex & Pro. Flex caters to small businesses while Pro targets marketing professionals, large companies, and agencies. 

Both plans come with access to Instagram and Twitter influencers, business emails, and bloggers. Likewise, they include lead generation, email, export CRM, and other features. 

Here are the key differences between the two plans: 

Contacts1,000 contacts4,000 contacts 
Seats1 seat3 seats 
Connected Emails1 email4 email
Monthly Email Limit10,000 emails/month15,000 emails per month
Monthly Price $299 $499
Monthly Price (Annual Plan)  $119 ($1,428) $199 ($2,388)  

Note: both plans come with a 7-day risk-free trial. You don’t have to pay anything upfront. All you have to do is provide your name, credit card number, phone number, and email and set up an account password. 

Don’t worry, if you decide not to go with NinjaOutreach, you won’t be charged or penalized in any way.  

The trial is nice, but it would be better if it were longer. Seven days really isn’t very long. When it comes to this kind of marketing, it’s hard to see and understand results in that short of a time frame. However, between the trial and a Flex Plan, it’s affordable enough for the first five weeks, then you can decide whether it’s worth it or not to get an annual subscription.  

NinjaOutreach Features 

There are many things you can do with NinjaOutreach. But we’re going to focus on its four core areas: 

  1. Prospecting
  2. Contact Lists
  3. Email Templates 
  4. Outreach Mode 

1. Prospecting

Prospecting is the heart of NinjaOutreach. Prospecting is searching for contracts for outreach. Ninja divides this into two pages—blog/web content and social media presence. 

NinjaOutreach Search Influencers

Ninja includes tons of filters to narrow down the potential prospects into the best candidates for your needs. It also provides all the information you need in front of you. You don’t have to check the number of influencers, total the average number of shares or find the Domain Authority and Alexa Rank because it’s all included for you. You can see everything you need before deciding whether to contact them or not. 

NinjaOutreach Instagram Search Results

The best feature is checking for personalized rather than automated email accounts. This means you directly connect with the influencer, saving you even more time. 

2. Contact Lists 

As you start to create an inventory of influencers you want to work with, NinjaOutreach makes it easy to organize and save them according to your needs. Even using the Pro subscription with multiple team members on the account, it’s easy to switch between lists, add new contacts, and remove them from results. 

NinjaOutreach Contact List

This may not be the flashiest feature, but it’s incredibly helpful in doing what NinjaOutreach does best—saving you time and energy.  

3. Email Templates

Email marketing has an average ROI of 37:1. That means for every dollar you spend on it, you get back $37 on average. NinjaOutreach can make that number even higher for you. 

It includes thousands of email templates to give you the foundation you need for all kinds of emails, including expert roundups, new promotions, company news, and more. 

Ninja Outreach Email Template

And these templates do an excellent job of sounding human too, which is essential for email marketing success. 

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4. Outreach Mode

The final piece of NinjaOutreach’s success is the actual outreaching part. It easily syncs with your external email account. You’re also able to send from the dashboard of your NinjaOutreach account and then receive responses directly into your regular inbox. 

It’s intuitive enough to use and set up without requiring too much complexity. You also can delegate specific team member emails for certain lists and use other outreach tools. You can even set the software to automate an entire campaign. 

NinjaOutreach Email Outreach

Who Should Use NinjaOutreach? 

The case can definitely be made for everyone. NinjaOutreach is an excellent marketing tool for all small businesses. But it is particularly effective for digital agencies looking to grow their content engagement and conversion. 

We’ve covered the main features of the NinjaOutreach but should emphasize that more than anything, it is a lead generation tool. If you want to grow your company or someone else and increase sales, then this is it. 

It not only connects you to influencers but also gives you flexibility. It will help you identify the best ones to communicate with and the right channel, whether that’s Instagram, Twitter, Facebook, LinkedIn, blogs, or anywhere else. 

You can also research ideas to get a sense of what other businesses are doing to promote themselves. 

The other areas they really shine is in link building and management. You can customize link building strategies through using: 

  • Guest posting 
  • Competitor link building 
  • Resource page link building
  • Broken link building 
  • Link and expert roundups
  • Infographic
  • Podcast

NinjaOutreach Alternatives

There are several other significant players in the social influencing marketing space. Two of the leading ones are BuzzStream and BuzzSumo: 

What is BuzzStream?

BuzzStream is a link building and PR management tool. You use its search feature to find opportunities for creating backlinks for your site. This is where it excels. BuzzStream does have influencer and email marketing tools creating some overlap with NinjaOutreach—although it’s not quite as easy to use for social outreach. 

What is BuzzSumo? 

BuzzSumo is primarily used to find out what types of content is popular, allowing you to search either by topics or directly referencing websites. It also provides information about influencers, which is why many people compare it to NinjaOutreach. 

NinjaOutreach vs. BuzzStream vs. BuzzSumo 

Tools NinjaOutreach BuzzStream BuzzSumo
Send multiple contacts at once 
Content prospecting
Manual list import
Influencer prospecting
Team Performance Reporting 
Follow-up Emails 
Click Tracking 
Outreach Scheduling
Customer Support
Custom Pricing Available 
Trial Period 
Starting Price: $119/monthly$99 monthly ($129/monthly for similar plan to Ninja Outreach) $24.99 ($99.99 for similar plan to Ninja Outreach) 

Overall, NinjaOutreach is a little more expensive each month, but it does come with many more tools. It’s also more intuitive and easier to use. It also includes customer notes and tags, live chat support, and new features that roll out every week. 

All three of them do offer trial periods, so check them out individually to see if one is a better fit for you. They all have their strengths, but NinjaOutreach does a better job creating a more cohesive and streamlined experience. 

Is NinjaOutreach Worth It? 

Social influencer marketing is the wave of the future. It is something you need to invest in now if you haven’t already. What NinjaOutreach does is make the process of finding and connecting with the right influencer much easier for you. 

Instead of crawling through hundreds or even thousands of social profiles, reaching out via DM’s, guessing at prices, and everything else required to do social research, Ninja takes care of all that for you. It’s more than just a curated list as you can get the exact matches for your business and needs. That means much less time wasted on search and more on building excellent campaigns. 

Likewise, Ninja has other great tools that can enhance your marketing ROI. The email templates are incredibly flexible, easy to modify and create the perfect tone that promotes user engagement. Likewise, the link features can save you the hassle of manually tweaking off-page SEO to get you exactly what you need for your pages to climb the rankings. 


  • Excellent for prospecting clients
  • Amazing outreach CRM tools 
  • Easy to use and highly visual  
  • Curated database of influencers, bloggers, and other useful contacts
  • Great email templates 
  • Wide range of different leads 
  • Good link building tools  
  • Easy to launch and follow-up on campaigns
  • Easily monitor results 
  • More features than other platforms 
  • Offers tutorials to help familiarize you with software
  • Integrates with email for simpler engagement


  • Page loading time could be quicker
  • Maybe a little pricey for companies on limited budgets
  • Customer support could be a little more responsive 
  • More detailed YouTube influencer search filters would be helpful 

NinjaOutreach: The Bottom Line

NinjaOutreach is a fantastic tool that can help you take advantage of the quickly growing social marketing niche. Whether you’re new to the area or an experienced digital agency with hundreds of successful influencer campaigns under your belt, NinjaOutreach has all the tools you need to make the process more efficient and more successful. 

Social marketing is growing extremely quickly, and if you want your firm to stay ahead of the curve, then NinjaOutreach is the right tool for you. Best of all, you can try it out for free. There’s nothing to lose so check it out now! 

NinjaOutreach Review
  • Influencer Research
  • Link Building
  • Outreach
  • Follow-up
  • Affordability


Interested in trying out the cloud-based prospecting and outreach app, NinjaOutreach? NinjaOutreach claims to offer its users a way to connect with the right influencers and bloggers that match the user’s niche. Does NinjaOutreach have what you need? Read our review of NinjaOutreach now and decide for yourself.