The average website is lucky to convert between 1-2% of visitors. Through retargeting efforts, they can increase this by up to 400%. For any business, this number is huge, but for an SME, this can make or break their success and survival.
Why is retargeting so effective? It relies on the same principles as many other forms of advertising. The more somebody sees an ad or a product, especially one they were interested in, the more likely they are to eventually buy it.
Of course, there’s more to successful retargeting than that. Smart campaigns rely on insights gained from past user experience, create lookalike audiences, and do more to boost engagement and sales.
And this is exactly where PixelMe comes in. PixelMe is a link shortener that creates retargeting pixels in each URL. In addition, you can track key link statistics to redefine your approach and make it more effective.
If you’re involved in social media, then you’ll definitely need a link shortener/PixelMe. But is PixelMe the right one for your marketing needs? Find out in this PixelMe comprehensive review.
What Is PixelMe?
PixelMe is a cloud-based link management app primarily targeted at social marketers. With it, you can brand, track, and share URLs through its platform.
PixelMe not only allows you to turn your links into a branded asset with your own custom domain but also includes retargeting pixels so you can retarget any users who clicked on the links.
Despite only being a few years old, PixelMe has over 20,000 brand partners, including major names like Gucci, Sephora, P&G, UNICEF, and Braun. Fun fact—one of the PixelMe founders actually got his start at Buffer.
They even offer a limited lifetime free plan that allows you to get a taste of what PixelMe can do for your company as well as affordable monthly premium options starting from $24/month-billed annually.
Pixel Me Features
- Link Shortener
- Retargeting Pixel
- Clicks Tracking & Analytics
- Geo and Social Targeting
- Multi-ads Platform
- Brand Control
- Bulk Link Import
- Personalized Error Page
- Custom Slugs
- Custom Domains
- Campaign Management
- Team Member Management
- Chrome Extension
Getting Started With PixelMe
As mentioned, PixelMe offers a free plan. However, they also have a 7-day free trial for their premium plans as well. You don’t even have to provide your credit card to check it out. So, there’s nothing to lose for you to check it out now while you read this review.
To sign up, all you do is set an account password and validate your email. After you do so, you’ll be taken to your account dashboard, where you can get started creating links.
PixelMe is really straightforward to use. You can create your links, check back on analytics, and deploy everything accordingly.
The one thing you should be aware of, however, is this tool is for marketers who already know what they’re doing when it comes to retargeting. While you can find some onboarding materials in the blog, there’s nothing directly in the dashboard that will help you use PixelMe or get the hang of this marketing approach.
So, if you’re new to this arena, you’ll need to do your homework on YouTube and some other spots online before using PixelMe on your platform.
PixelMe has a variety of pricing options making it a great option for any sized business. Here’s what you’ll have access to with the free plan:
- 5,000 tracked clicks/month
- 50 branded links
- 1 custom domain
- 1 team member
- 30-day data retention
- Link Management
Of course, the real features start from the paid plans. But they’re very affordable with the Starter and Growth plans priced at $24 and $57/month when paid annually. Below you’ll see the primary differences in the different plans:
You really have to think in terms of conversion. While you might not generate a 400% increase, if you can even get a 25% improvement, that might be worth it. Give the free or Starter plan a shot, do a little split testing, and see if it can work for you.
PixelMe Main Features And Tools
Everything in PixelMe revolves around the URL shortening feature. With it, you can shorten links with retargeting pixels from huge platforms, including Amazon, Google, Ads, FB, and many others. This is what you’ll use to boost your conversion rate.
As mentioned, creating a retargeting link is really easy. Hit “Create Link,” set your parameters, then copy/paste it into your target webpage, and you’re good to go.
Note this only works, of course, on sites where you have a participating ad account. For example, if you have an AdWords account but not Facebook ads, the ads for your products will only show up on Google.
The key part of all this is that the links are also short and unobtrusive. By doing this, it allows you to not break character limits on particular platforms making the links much more universal.
In addition to link shortening, PixelMe also includes the features below.
All PixelMe links feature UTM (urchin tracking mode), so you’ll be able to see which traffic is driving conversions on your websites. You can then use this information to better target users and create more effective campaigns.
2. Branded Links
Branded links allow you to keep your domain name and brand to have more control over the content you share (instead of something like Bitly, which does bitly.com/link).
PixelMe claims this can increase your CTR by up to 34%, which makes sense as the link directly connects to your brand name instead of a seemingly random URL instead.
3. Link Management
With PixelMe, you not only can create links easily but manage, tag, and rank them. You can edit links and destinations any time even after you’ve shared a link. This can really come in handy if you’ve added the wrong product page or need to make a quick and vital update.
4. Personalized 404 Page
Websites are dynamic. Maybe you’re no longer carrying a product or have moved it to a new page. For whatever reason, links that no longer direct to an existing page can create problems for you. Instead of losing or frustrating customers, you can create a build a custom 404 page that will still capture and refer your customers to wherever you want them to go.
PixelMe plays very well with a variety of different software solutions. You not only have access to the API key, but can also sync it with Google Analytics, Buffer, and Missingltr. One thing you should definitely check out is the Chrome Extension, which enables you to share and shorten links straight from Chrome.
Who Is PixelMe Best For?
No matter how you feel about retargeting as a strategy (and done in the wrong way, it can be a little shady), it is effective. These days, digital marketers need every advantage they can get. And taking advantage of data from visitors who have actually visited your site and checked out products is a great way to connect with your target audience.
Using the free plan, freelancers and small firms can use PixelMe to drive more traffic and conversion to their site. Overall, there’s nothing wrong with retargeting as long as it respects user privacy and offers them something of value.
Likewise, the paid plans are a great option for eCommerce sites, agencies, and larger brands looking to really capture what their links can do, especially if you already have well-established social and web platforms.
Is PixelMe Worth It?
PixelMe offers both a free plan and affordable options starting from just $24/month. The real question is whether you have what it takes to drive the ROI you’re looking for out of PixelMe.
PixelMe doesn’t do much handholding. You have to have a digital marketing strategy in mind, along with excellent product/service pages that appeal to your target audience.
This is why it might not be worth it to marketing newbies. If your platform is already in top-notch shape and if you don’t have large amounts of social and web traffic, then you need to tend to these priorities first.
But if you have these in place and want to do more with them, then retargeting is the way to go. All the marketing gurus from Neil Patel and so many more are advocating it right now. And PixelMe is not only an easy way to start doing it but is also super affordable. Try it out, pay attention to your analytics, build your links, and see what PixelMe can do for you.
- Excellent targeting tools
- Comprehensive analytics
- Solid integrations
- Bulk link import saves time
- Can organize and tag links
- Easy to use and deploy
- Free plan
- Great UI
- Fewer onboarding materials
- No direct plug-in to website pages
- Would be nice to add a custom action to URLs
There are several other link shortener tools that you can check out. Two solid options worth looking into are Sniply and Bitly.
What Is Sniply?
Sniply is both a URL shortener and a content curator. The main thing it does is allow you to create custom messages and CTAs inside the content you share via Sniply link. It’s a simple premise but remarkably effective, which is why more than 100,000 marketers use the tool.
Sniply also has a free plan for up to 1,000 link clicks per month, includes analytics and split testing tools. The main difference is Sniply is less focused on eCommerce and sharing your pages vs. content curation, giving it a slightly different feel than PixelMe.
What Is Bitly?
Even if you don’t recognize the name Bitly, you’ve definitely clicked on one of its links before. It is the most popular URL shortener by far. It also offers analytics, branding, and campaign management tools.
Bitly also shares a lot of overlap with PixelMe (which is the challenger in the arena). The one advantage to Bitly is you can get slightly longer character limits, and in addition to a free plan, it has a really affordable Solo option at $9/month.
Ultimately, there’s a good deal of overlap between these three tools, but each has their specific niches. Take advantage of the free plans and trials to find the best option for you.
PixelMe: The Verdict
PixelMe is an effective and easy-to-use link shortener and retargeting tool. It offers both a free plan and affordable options along with effective analytics and other features to make it a solid choice for marketers looking to improve their conversion rates.
Ease of Use
PixelMe claims to be helpful in turning your links into a brand asset. It includes features such as analytics, branded links, link management, and more. This is a useful tool in transforming links into targeted ads, which contributes to increasing clicks and reach. Is PixelMe as effective as they claim to be? Read our PixelMe review to find out.