Thanks to the internet and the digital age we live in, it’s easier than ever for creative professionals to market and sell their digital products. Whether you’re a photographer, graphic designer, or course-designer, starting an eCommerce store is the best way to grow your audience and promote your offerings.

With Sellfy, you can easily create a robust platform and online store. What sets Sellfy apart from standard website builders like Squarespace and Wix as well as eCommerce options like Shopify is that it’s designed with digital product sellers in mind.

The whole point of it is to make it as quick, easy, and affordable for you as possible to get the word out there about what you’re selling.

Discover everything you need to know about Sellfy, including whether it’s the right call for you in this ultimate review.

What Is Sellfy?

Sellfy is a customizable and web-based platform that enables you to connect with your users, market digital products, and engage new users. Since 2011, they’ve worked with 300,000+ digital entrepreneurs across a wide array of creative industries.

You can Sellfy as either your primary sales channel or embed it onto your site or web page. The main benefit is that it makes the entire process of transactions easier for your customers while also expanding the number of places you set up shop through embedding options.

Sellfy also offers powerful analytics tools so you can track just how well you’re doing. As a complete eCommerce solution, SE integrates payment processing, marketing tools, and connects with 1000+ web apps via Zapier.

Sellfy plans start for as low as $19/month, meaning it’s a truly minimum investment to get your store up and running.

Sellfy Features

  • Customizable Online Storefront
  • Digital Products & Subscriptions
  • Integrations
  • CRM
  • SEO Management
  • PDF Stamping
  • Limited Downloads
  • Online Payment Gateways Integrations
  • Inventory management
  • Mobile app
  • Embeddable Buttons, Products, Store
  • Email Marketing Tools
  • Analytics

Getting Started With Sellfy

Sellfy offers a no credit card required 14-day free trial. To take advantage of it, simply head over to their site and sign up with your email. Then answer a few simple questions to tailor your site, and you’ll be taken to your dashboard.

Sellfy Getting Started

Everything is laid out super simply for you to begin putting your store together. Just follow the checklist, and you’ll be able to go live with your products in just a few minutes.

You have two options for how you use Sellfy. If you have your own website, you can either directly embed your Sellfy store onto your site or connect it to a custom URL.

If you don’t have a website, then you can share your store link or products on your social media channels. The platform is pretty flexible too. You can both sell digital and physical products and even do basic email marketing, which is definitely useful for newer entrepreneurs.

Sellfy Pricing

Sellfy starts at $19/month if you sign up for an annual plan. All plans come with eCommerce features, including shopping carts, 0% transaction fees, analytics, and mobile-optimized pages.

Here’s a quick look at the different pricing tiers:

  • Starter – $29 per month. Unlimited products, store customization, discount codes, custom domains, up to 10K in sales per year
  • Business – $59 per month, all Basic features plus 10,000 email credits and product upselling, up to 50K in sales per year,
  • Premium – $129 per month, all Pro features plus 50,000 email credits, priority support, and free migration, up to 200K in sales per year

*All plans also have an annual 34% discount. Do note that there is a payment processor fee of 2-3%. However, this is standard across platforms.

Sellfy’s pricing is pretty good. That you can sell both digital and physical products definitely gives it a leg up on some of its competitors. However, it would be nice if they had an option that included website hosting to make it simpler for newbies. But we’ll go into more detail about how well it stacks up later.

Sellfy Pricing

Sellfy Features

Sellfy offers a variety of useful features. Here are some of the things you can do with it:

1. Create An Online Store Front

This is the main thing you’ll do with Sellfy. You can personalize a great looking store, including adding your logo, photos, change navigation, and more. Meanwhile, Sellfy provides you with everything your customers need to have a quality shopping experience.

You can host your store directly on their platform or embed the store on your current site. Everything is also mobile-optimized to make checkout on the go just as easy as on desktop.

Sellfy Store Builder

2. Products

Sellfy is excellent for selling digital goods. It supports the following upload types:

  • Videos
  • Audio
  • eBooks
  • Graphic design
  • Software
  • Subscription courses
  • Much more

Sellfy has built-in tools to make selling all of these products much more effective. For example, they’ll limit download per user, add unique stamps to reduce piracy, set up recurring payments, and more. The added bonus is selling physical products so photographers can sell prints, course masters can sell notebooks or anything else you see fit!

Sellfy Products

3. Analytics

Sellfy has excellent analytics and reporting tools so you can see where traffic is coming from, understand what your best-selling products are, and more. It also has a social media pixel you can add to Facebook and Twitter ads to give you all the information you need in one convenient place.

Sellfy Analytics

4. Marketing Tools

Sellfy also offers built-in email marketing and SEO tools. This is another great feature for newbies, so you don’t have to waste time and money finding the right plugins.

Looking for tools that will make you a better marketer? Check out this hand-curated list of 50+ digital marketing tools that will take your marketing to the next level (seriously!) Check out the List

You can build your email list, send newsletters, thank you notes, generate discount codes, and upsells. On the downside, none of these features are particularly robust. Larger stores will likely need something more powerful. It still is convenient to have all these tools in one place.

Sellfy Marketing Tools

5. Integrations And Wix App

Sellfy has a few built-in integrations to expand what you can do with. The coolest of which is webhooks that allow you to directly build what you’re looking for. For example, you could automatically direct-purchase history to your accounting app. Likewise, it also syncs with Zapier and over 750 third-party apps, including tools like Trello, MailerLite, and Salesforce.

The Sellfy app on Wix is also helpful and does solve the website hosting issues. But of course, that’s only for people who use Wix already!

Sellfy Integrations

Who Should Use Sellfy?

Sellfy really is perfect for creatives new to the world of eCommerce. It’s user-friendly, meaning anybody can create a great-looking store in no time at all. And the added bonus with it compared to its competitors is that you can also add physical items to sell.

However, make no mistake; this is not a full-fledged eCommerce platform. It’s definitely a useful option for small-time sellers. But once you start getting into the territory of $50,000 in sales per year, you’ll want to look into more powerful options.

Overall, if you’re looking for a helping hand to get started, Sellfy is an excellent place to start. But larger names and more advanced marketers can drive better ROI out of a WordPress Site, a WooCommerce plugin, and a handful of other tools.

Is Sellfy Worth It?

Yes. With Sellfy, the main thing you’re buying is simplicity. You don’t have to figure out how to set up payment processing, learn JavaScript to create a functional store, or even set up your own website first.

Sellfy takes care of almost everything for you so you can focus on all the creative stuff you do best. And it’s really cheap. $29/month or $19/month billed annually is affordable for marketers, even on the smallest budget. You don’t even need your own website, which makes it great.

However, if you do have some basic web skills and a little time on your hand, you can likely get better value out of a site builder like Squarespace or Wix. It won’t be quite as streamlined, but it’s easy enough to figure sales channels out.

The one area that Sellfy will win on, though, is its focus on digital products, which can tip the scales in its favor. Weigh the pros and cons of each option and take advantage of free trial offers to see which one works best for you.


  • Quick and easy setup
  • Can embed content anywhere
  • Doesn’t require your own website to use
  • Great integrations
  • Unlimited product hosting
  • Process payments in 20+ countries
  • Built-in email marketing and SEO tools
  • Optimized for digital products
  • Great UI


  • Built-in integrations are limited
  • Would be nice if they offered website hosting
  • Limited customization store for storefront

Sellfy Alternatives

There are a lot of different options out there. It depends on what you’re looking for. If you want a cheaper alternative to Sellfy, you can check out Gumroad. Or, if you want a truly complete solution, then look into Kajabi.

What Is Gumroad?

Gumroad is another eCommerce platform that’s particularly popular in the artist and comic book world. Since you sell directly to the customer, you don’t need iTunes or Amazon to distribute products.

It has a lot of excellent features, too, like an easy website builder, analytics, subscription tools, pre-orders, and a built-in marketplace.

While it seems cheaper on the surface since plans start at $10/month, the cost can add up with Gumroad. For example, there’s a 3.5% commission per transaction alongside a $0.30 flat fee and other hidden charges that don’t make it so inexpensive when it’s all said and done.

What Is Kajabi?

Kajabi is a complete content marketing platform designed for people who sell digital content. It’s pricey with plans starting at $149/month. But it includes really everything you need, including site hosting, content players, funnels, and much more.

Honestly, Kajabi is going to be out of the price range for most newbies, but once you get established, it is an excellent option. Since it replaces so many other tools, it actually can work out cheaper in the long run, provided you drive enough ROI out of it.

Sellfy: The Verdict

If you’re a creative looking to create a digital store, few platforms are easier to use than Sellfy. Sellfy offers a variety of tools, has affordable plans, and even allows you to sell physical products, meaning you should definitely check out the free trial to see if it’s the right fit for you.

Sellfy Review
  • Features
  • Pricing
  • Ease of Use
  • Support


Sellfy is a website and application specially designed for creators from around the world to earn a living doing what they love, creating. Sellfy allows creators of ebooks, comics, design assets, music, video, or any type of digital file to sell their goods. They handle everything from product hosting and payment processing to automatically sending download emails and delivering the products. Should you sell your items on Sellfy? Read our in-depth Sellfy review and find out now.