In just a few short years, Amazon Marketplace has quickly become a juggernaut accounting for over 56% of total US eCommerce sales. Last year, net Amazon sales totaled over $280 billion, and this year’s projections are even higher. 

For this reason, sellers have flocked to the platform for their shot at hitting it big by connecting with huge audiences and using Amazon’s incredible logistics as well as the Amazon Affiliate Program to deliver products quickly to consumers. 

Helium 10 is a software suite who, developers say, can help you gain an unfair advantage over your competitors. That’s because it was designed and tested by top-ranked Amazon sellers. With it, you can increase sales, lower PPC costs, and target new markets. Is it as good as they say? Find out in this ultimate review of Helium 10. 

What Is Helium 10?

Helium 10 is a complete Amazon seller solution. Their goal is to create one cohesive platform for everything you need to do to stay ahead of the competition. The name Helium 10 refers to the original ten tools the software package included—it’s now up to 17. Everything from product research and launch to selling and maintenance is included in the suite. 

Here is the complete list of tools Helium 10 offers:  

  • Trendster: research tools to measure the popularity of any product
  • Inventory levels: track how much you have in stock 
  • Xray: product research tool to analyze the potential value of your chosen market niches 
  • Black Box: help you find new products to sell 
  • Review Downloader: filter reviews and get rapid insights from customers 
  • Profitability Calculator: helps with measuring pricing and cost decisions
  • Magnet: keyword research aggregator 
  • Keyword Tracker: keyword rank tracker 
  • Scribbles: product listing optimization 
  • Cerebro: check competitor keyword strategy 
  • Profits: sales dashboard
  • Alerts: protection against fraud and cybercrime 
  • Inventory Protector: inventory management 
  • Refund Genie: tracks damaged or lost products and submits automatically to Amazon for refunds
  • Follow-up: email and feedback management 

Getting Started With Helium 10

Helium 10 offers a 30-day free trial. It’s extremely easy to sign up for it. All you do is create a user ID with your email address. There are no questions asked, and you don’t have to give them your credit card number. 

Helium 10 also offers a limited free plan so you can check it out even longer and decide if it’s the right call for you or not. If it is, they offer an entry-level plan starting at $97/month as well as a la carte pricing so you can pick and choose what you want. 

Although Helium 10 has a variety of onboarding tools on its website, learning to use it effectively will take a little while. With such a comprehensive solution, you can’t expect to master it overnight or even a couple of weeks. Once you get the hang of it, you’ll wonder how you ever lived without it.  

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Helium 10 Pricing

Helium has five plans varying in price by features and whether you pay annually or monthly: 

  • Free
  • Starter: $37
  • Platinum: $97
  • Diamond: $197
  • Elite: $397
Helium 10 Plan Comparison


Good for getting a taste of what Helium can do and using most of the solutions. For example, it lets you use Magnet twice per day to track twenty keywords. 


What most entry-level/small sellers will want. You get unlimited use of the most important features—Blackbox, Magnet, and Trendster. And you get access to 5,000 emails/month and 300 alerts.


This is for serious sellers. When you’re ready to take things to the next level, then Diamond unlocks everything you need including 5,000 keywords, 600 ASIN alters, and 15,000 automated emails each month. 

If you’re new to Amazon, then start small. Use Free and Platinum plans to build your brand and get a feeling for what Helium can do before moving up to the big leagues. 

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Helium 10 Features

We could go on forever about all the different Helium 10 features. Inside each Helium tool are several things you can do with it to maximize your marketplace efficiency, meaning Helium really has thousands of different uses. 

For this reason, we’re going to focus on a few of the most important Helium 10 features and some of the ways to use them:  

1. Black Box 

Black Box is a useful product research tool with a large number of advanced features and insightful data to help you find new products. 

You can learn everything you need to make informed decisions about products down to specific details about average sales volume and types of competition. Overall, it boils hours of research down to seconds. 

Helium 10 Black Box

2. Trendster 

Trendster is basically like Helium 10’s version of Google Trends. You can use it to track products across seasons, whether they are trending up or down, and see them against a multi-year timeline. 

It’s not the fanciest of Helium 10’s tools, but it is handy and something you’ll find yourself using often. 

Helium 10 Trendster

3. Magnet 

Helium 10 has several powerful keyword research tools, but Magnet is the most impressive of them. It has the largest Amazon keyword database available. 

You can easily find high volume keywords for your listing along with recommendations that are so extensive you’re bound to find ones you hadn’t thought of before. 

Similar to Trendster, this is the kind of data you can’t get elsewhere, giving you a competitive edge. And, even if you stick with a free plan, you can still use it twice per day without paying to upgrade! 

Helium 10 Magnet

4. Cerebro 

Cerebro is a handy tool, especially for internal keyword research strategies. It not only provides search volumes for queries but also related terms along with filter and long-tail search functions. 

It also includes the Cerebro IQ Score to help you see what steps you need to take for your products to rank more highly. 

Cerebro is also an excellent place for you to do competitor research, which you can do by inputting their ASINs to see every keyword they rank for. You can use any of the ones you missed for your own products. 

Helium 10 Cerebro

5. Scribbles 

Scribbles is a listing assistant to make sure you don’t miss keywords or features. It helps you find the balance between having the right number of keywords and overstuffing. 

Scribbles also maintains a list of unused keywords and ticks them off automatically to make sure you don’t miss any that could bring you in volumes of traffic. 

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Helium 10 Scribbles

6. Profits 

You may already have sales management software. But, Profits tracks everything you need to know in one place include: 

  • Net profits
  • Sales trends
  • Gross revenue
  • Products that are increasing in sales/profits
  • ROI
  • Refunds

Everything is there for you in a live dashboard so you can make informed decisions about how to run your business. It even tracks inventory from here to further put everything you need under one panel. 

Helium 10 Profits

7. Alerts 

eCommerce is much safer than it used to be. But any Amazon sellers will tell you that it still has plenty of risks. 

Alerts creates 24/7 protection of listings by: 

  • Sending an immediate email or SMS alert if someone hijacks your listing
  • Dashboard to check the status of all your listings
  • Report templates to quickly report suspicious activity 
  • Daily screenshots of your listings to help you keep better track of them 

All of these features buffer your brand and company to create much better safety for you on Amazon Marketplace. 

Helium 10 Alerts

8. Chrome Extension

Helium 10 features a convenient and powerful Chrome extension that can be used to garner Amazon insights directly from your browser. This tools is super helpful when doing research directly on Amazon. The extension can be used to:

  • Find suppliers for products (through partnership with Alibaba)
  • Gauge demand for a product based on search volume, average revenues, and average prices
  • Grab ASINs in bulk for targeted advertising
  • Provide review insights
  • Analyze inventory levels
  • And more!
Helium 10 Chrome Extension

We could go on. This only scratches the surface of great Helium 10 features. The point is, it has everything you need to safely and productively sell on Amazon. 

Who Is Helium 10 Best For? 

Any successful Amazon seller will tell you that using the platform effectively is a full-time job. Instead of traditional selling where you may have competed with a handful of other local businesses, you’re competing against companies around the world. 

All of them may have larger distribution networks, faster means of productions, and other ways to outperform you. Helium 10 gives you a leg up and help you at manage and market your products as good as these guys do— even if you can’t compete on everything else 

Helium 10 is gigantic. It scales with you and is useful for everybody. Whether you’ve just started in the Amazon marketplace or have grossed millions of dollars, Helium 10 has the tools for you.  

Is Helium 10 Worth It? 

Absolutely. Even if you don’t have the money for a paid plan, you should at least take advantage of their free tools to help you research, list, and sell better. 

At the same time, though a starting plan of $97/month may seem expensive, considering all that Helium 10 can do, it’s definitely worth it. Few other services offer the comprehensive suite of tools they do under one, somewhat easy-to-use dashboard. Likewise, they even let you choose services a la carte so you can find the best combination of what you need to thrive on Amazon. 

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Helium 10 Alternatives

Few other providers can really match what Helium 10 offers. However, you’ll often see comparisons to Jungle Scout because it does have some similar features to Helium 10 at a more affordable price. 

What Is Jungle Scout? 

Jungle Scout is one of the original Amazon FBA tools going back to 2014. It’s a simper tool, but intuitive and includes powerful features like: 

  • Product Database: find products instantly and track by profitability 
  • Product Tracker: track specific products along with daily sales, inventory, and revenue for each of the products you’re selling
  • Supplier Database: the best Jungle Scout tools. Find reliable sellers and suppliers in an instant for products. 
  • Inventory Management: real-time inventory status. 

Jungle Scout is also cheaper. They’re plans started at $39/month. If you want a simpler and more affordable alternative to Helium 10, then Jungle Scout is a solid choice. Jungle Scout also offers a free trial, so you can test it out vs. Helium 10 to see which one you like better. 

TLDR: Jungle Scout may be slightly better suited for new Amazon sellers, but once you get serious, it’s time to move Helium 10. 

Helium 10: The Bottom Line

It’s hard to find any significant faults with Helium 10. It really is the one comprehensive solution that all Amazon sellers should have. It does everything from research and strategizing to inventory management and profit tracking and so much more. 

That’s why any Amazon seller from the tiniest start-up to the most profitable giants can benefit from it. The bottom line is Helium 10 leads the packs because it gives sellers everything they need to take on their competition, and win.


  • The most comprehensive set of Amazon tools available 
  • Some of the tools are the best available anywhere 
  • Useful onboarding materials on the website 
  • Most Amazon power sellers find the data to be the most accurate
  • Excellent customer service
  • Powerful data analytics 
  • Incredible value and lowest price on a per-service basis for many of the tools
  • Interoperable design makes it easy to follow trends and create campaigns
  • Company continues to add new features without increasing pricing


  • Some tools are just okay, like the keyword tracker. But it’s still helpful to have everything in one place.
  • The software can be a little slow at times (but that is because it is pulling from the latest database of over 450 million products on Amazon.)
Helium 10 Review
  • Features
  • Pricing
  • Ease of Use
  • Support


If selling on Amazon is your thing, you may be considering using Helium 10. Helium 10 claims to be a complete Amazon seller solution. It includes features and tools such as inventory levels, Trendster, Xray, and more. Does Helium 10 live up to its claims? Read our in-depth review of Helium 10 and find out if it is worth the money.