92% of marketers say video is an integral part of their strategy. With ubiquitous WiFi, smartphones, LTE, and now 5G, video is only going to grow increasingly important over the next few years. 

As awesome as video is, however, it is a difficult medium to work with. Creating copy for a website is something just about anyone can do. While professional photography is certainly better than amateur, we all likewise can easily shoot and post photos that look good enough for most marketing needs. 

Video, however, is trickier. You not only have to film it but also edit it in a compelling way. Fortunately, there are now plenty of tools that make it simple to add video to your marketing approach. 

In terms of usability, Biteable is one of the easiest out there. It gives you an extensive catalog of pre-shot videos or animations along with tools to edit your own uploads, making it so just about anyone can make eye-catching videos. 

Biteable offers a free plan, but to really use it, you’ll have to commit to a $29/month ($19 billed annually) plan. So, is Biteable worth it? And what all can you do with it? 

Explore everything you need to know about in this ultimate Biteable review. 

What Is Biteable? 

Biteable was founded in 2014 with the mission of allowing anybody, regardless of their budget or experience, to create professional videos in ten minutes or less. Biteable targets all kinds of users, from teenagers looking to boost their social media presence to educators and, of course, marketers. 

With Biteable, you can really eliminate a lot of the time from the video creation process to take full advantage of this excellent medium. 

Biteable focuses strictly on making videos. There are no other features to get bogged down in. The higher the plan you are on, the more you’ll be able to do like add custom watermarks, commercial usage rights, and more seeds. 

Overall, it’s an effective and moderately affordable way to test your hand at adding video content. You can either use the free plan, though you’ll have a Biteable watermark on anything you share or try out a month for just $29. 

Biteable Features

  • Video uploads 
  • Unlimited videos
  • Drag and drop editor 
  • Collaboration 
  • Templates
  • Social sharing
  • Animations
  • Audio tools
  • Brand and media overlay

Getting Started With Biteable

Since Biteable offers a free forever plan, you can get started with it in seconds without a credit card. Enter your email, set an account password, and answer a few questions about how you’ll use Biteable—this will customize your experience. 

Next, you’ll be taken to the video editor where you can select a template and start editing videos. 

Biteable Getting Started

There is no tutorial, but everything is super easy to figure out, especially if you’ve used software like iMovie, Canva, or Magisto before. 

If you get lost at all, there are resources both on the Blog and Learning section of the site that will not only give you a few pointers on how to use Biteable but also some tips on video making in general. 

Biteable Pricing

Biteable’s free forever plan includes access to its 1.8 million image and video library, HD resolution, editing tools, and more. It’s a great way to get started, but it doesn’t include commercial usage rights or the ability to remove the Biteable watermark. 

For that, you’ll need to upgrade a paid plan starting from $29/month or $228 annually. With it, you’ll get all the Free features plus: 

  • Custom branding
  • Priority support 

There is also a team plan which adds collaborative editing as well as an Enterprise version. Check out the plan differences below: 

Biteable Pricing

In terms of pricing, Biteable is right in the middle. Lumen 5 costs $49/month for a similar plan while Magisto is priced at $19.99/month. We’ll go into more detail about how well Biteable stacks up later. 

Biteable Features

Biteable is focused solely on helping you create professional videos. Here are some of the main ways it will help you do that: 

1. Video And Template Library

Biteable has videos in 20+ categories like real estate, advertisement, stories, corporate, and more. You then select the template that looks interesting and start the editing process. 

Biteable Templates

2. Video Customization 

Biteable gives you limited and easy-to-use customizations by allowing you to add text, text effects, and scenes seamlessly. Like other software in its class, don’t expect granular detail over everything. 

Essentially, you can only choose the scenes, text on screen, and length. But that’s the whole point of Biteable to keep things simple for you. 

Biteable Video Customization

3. Create Your Own Video 

Biteable will also give you an open canvas to create a video from scratch. You can upload videos and images or use the templates to assemble your own masterpiece. Then just add your scenes, edit, download, and share whenever you’re ready. 

Biteable Create Video

4. Social Media Templates 

Video and social media are made for each other. Biteable not only allows you to edit videos to fit specific screen sizes and platform requirements but has social media templates built-in. This allows you to give any of your social content that special Biteable flare. 

Biteable Social Media Templates

5. Music Library And Audio Support 

Biteable has a massive royalty-free music library you can use even when you’re on a free plan. You can also add a voiceover track in the media upload section. While it would be helpful if you could directly do a voiceover from within Biteable, this still is an excellent advantage Biteable has over some of its competitors. 

Biteable Audio

Who Should Use Biteable? 

Biteable is a fit for anybody looking to try their hand at video. With the free plan, you can experiment with the format and deploy some videos casually on your social or web channels. The Biteable branding isn’t really that noticeable, and it’s a good way to test whether this type of content works for you or not before committing. 

Obviously, however, Biteable isn’t for serious videographers or marketers launching massive and unique campaigns. It’s a nice way to spice up your posts, but you’ll definitely want complete video editing software and professionals who know how to use it if you’re trying to shoot your own commercials, for example. 

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Still, it’s easy to use and affordable. You can get an entire year of it for just $19/month or try a lower-stakes commitment at $29. Either way, Biteable is pretty solid. 

Is Biteable Worth It? 

You should definitely add video into your marketing approach. You can’t really argue with a free plan that’s packaged with easy-to-use software. 

However, when you begin to compare the premium offerings with Biteable’s competitors, this is where it gets a little tricky. Tools like Magisto and Reevio both do basically everything Biteable does in a similarly easy-to-use package.

With Magisto, for example, you also get access to Vimeo Pro, which makes it easier to share your videos on social. 

The bottom line is the free trial is, of course, worth it. But before committing to a paid plan, check out the competitors below. 


  • Free plan
  • Easy to use 
  • Great template library 
  • Can be a little pricey if you don’t create videos often
  • Flexible aspect ratios for different social platforms 
  • Large music library
  • Voiceover support through audio upload 
  • Pleasant UI 
  • Simple 


  • Limited export options 
  • Limited customization 
  • No analytics 
  • No direct social sharing 
  • Needs more search functions to organize templates and other materials 
  • Tutorial isn’t built-into software 

Biteable Alternatives

There are a ton of different options out there. We’ve reviewed Reevio, Crello, Magisto, Lumen 5, and many more. All of these tools have a lot to offer and are worth looking into. 

If you’re on a budget, though, it’s hard to beat Reevio. 

What Is Reevio? 

Reevio is a web-based video tool useful for products, social ads, explainers, and more. It’s modern and includes a large template library, effects, video clips, and more. 

You can also customize size and share videos directly to social channels. However, Reevio’s pricing structure is a great win for marketers just starting out with videos. 

Reevio has plans based on the number of videos you create. A starter plan is $60 for 100 videos. That means you get videos for 60 cents each with no pressure to create videos to justify a monthly cost. 

What Is Magisto? 

Magisto is Vimeo’s video creation software. It’s also cloud-based, tons of templates, and everything else Biteable has. It’s Pro plan also starts more affordable at $19.99. 

In addition to more functionality, if you upgrade to a Business plan for $69.99/month, you’ll also get access to video analytics, marketing tools, and more, making it a better fit for marketers looking to get more insights and ROI from the videos they create. 

Ultimately, Magisto, Reevio, and Biteable all offer free trials or free plans, so check them out to find the best match for you. 

Biteable: The Verdict

Biteable is pretty solid video editing software. With it, you can easily create, download, and share videos across your social and web channels. While not the most feature-rich or affordable software out there, it does a good enough job to be worth checking out—especially since they offer a free plan. Give that a shot and see if Biteable is the right addition to your marketing toolbelt.  

Biteable Review
  • Features
  • Pricing
  • Ease of Use
  • Support


Biteable is a video content and editing tool and company founded by Tommy Fotak, Simon Westlake, and James MacGregor in 2014. Biteable focuses strictly on making videos and its goal is to allow users to create studio-quality ads, explainers, and social videos in minutes. Biteable includes the ability to mix in pictures and clips, use different effects and animation, and provides an option to pick a professionally crafted template. Read our thorough review of Biteable to see if it can solve your video creation needs.