Starting a blog and sharing your knowledge with the world is a fun and simple thing to do. Driving traffic to your blog is a different story. In order for your blog to succeed, you have to produce engaging content that people want to read. 

Picking the right blog niche is vital to your success. If you pick a winner, your blog can grow with very little marketing work. However, if you choose the wrong one, you can find yourself struggling to drive traffic to your website.

Blog scrabble letter

To help you succeed, we researched hundreds of blogging niches and ranked them for profitability. We went off of Google Trends, which provides data on keyword popularity and word trends. The analytics are straight from Google, providing a solid empirical background to base our findings on. We also accounted for profitability, as some topics have a higher interest score, but are harder to find affiliate marketing opportunities. 

So, what are the most profitable blog niches? We’ve got the answers; let’s get started!

7. Dating

Online dating has exploded within the last few years. Dating apps like Tinder or Bumble are commonplace for those who are looking to dive into the dating world. Those who are looking to sharpen their dating game have turned to blogs for help. 

Dating blogs have a very good amount of traffic. Dating has an interest score of 93. There are many dating blogs that talk about strategies, conversations, pictures, and advice. Dating advice requires specialized knowledge, but if done correctly, you can get lots of traffic.

These blogs rely on Adsense and courses for monetization. Popular apps like Tinder, Bumble, or Hinge don’t offer affiliate marketing programs. But, dating websites like offer a really good affiliate program.

Many blogging sites that focus on dating offer dating consulting services, where they’ll help you create a more appealing profile, discuss conversation strategy, and more. If you have successful dating, this could be a profitable business.

6. Travel

Top 7 Most Profitable Blog Niches- Travel

Everybody loves traveling. And with the amount of places in the world, you have a lot to write about. Traveling has an interest score of 100, making it one of the top niches you can write about.

Travel is a very good blog niche because the pictures are visually pleasing, and most of the time, require an explanation or a background. It creates the perfect formula for a travel blog. The topics are endless: places to eat near a certain town, the best antique stores in a city, or anything of that nature. A travel blogger said that their best performing article was parking secrets in Laguna beach.

What’s great about travel is that you don’t actually have to be in the town to write about it. Using Google maps and other research sources, you can gather useful information without ever stepping foot into the town. 

There are many different travel services you can set up affiliate deals with: hotel booking, flight booking, car rentals, etc. These affiliate deals have a low commission rate, but a high order value.

5. Fashion

Top 7 Most Profitable Blog Niches- Fashion

Fashion is another massive blogging niche. It carries an interest rating of 94, making it a very viable option. Fashion has many different subsections: streetwear, vintage, formal, grunge, e-boys/e-girls, etc.

Fashion is a great niche because of the amount of content available. You can never run out of content. There’s always a new trend, a new piece of clothing, outfit reviews, or just fashion news. There are many blogs that simply make an “outfit of the day” and post what the outfit consists of.

Starting your blog might take a while to get traffic, as fashion is a more visual niche than writing. But if done right, you should be able to create a very engaged fanbase. It’s vital that you make your blog as visually appealing as possible. Your aesthetic should be the same as the fashion sub-niche that you pick.

Since fashion is a consumer-based niche, you’ll find it easy to set up affiliate deals with emerging brands or clothing lines. There are always new clothing brands looking to partner with media outlets to get their name out.

4. Fitness

Top 7 Most Profitable Blog Niches - Fitness

Fitness is a giant industry. No matter what time of the year, people have a desire to be in shape. That also means they’re searching for workout guides, diet plans, and more.

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Physical fitness has an interest rating of 80, with very steady traffic. There are many fitness products, workout supplements, apparel, weight loss programs, and training courses you can partner with. And, since you’re blogging, you don’t even have to be in the best shape to write about it. 

What I like most about fitness is how much content you can make. Fitness as a niche has so much content that can be written about. Darebee, a fitness blog, got popular by creating workout routines based off of popular characters and topics, like Monster Hunter, The Odyssey, Robin Hood, and much more.

3. Gardening

Top 7 Most Profitable Blog Niches - Gardening

Lots of people developed green thumbs over the past few years, starting various forms of gardens. Plant care and gardens have seen a huge rise in popularity.

Gardening encompasses a lot of different sub-niches: home plants, flowers, vegetables, decorative, etc. Gardening has an interest score of 81, with traffic doubling since December. “How to start a vegetable garden” has doubled in 2020 since 2019.

Gardening also has lots of good content opportunities: plant rankings, product reviews, care guides, how-to, etc. Additionally, gardening has a very calming and pretty aesthetic that can be used.

Gardening has an incredible amount of products associated with it: plant food, tools, pots, and of course, seeds. Espoma Garden Tone, a fertilizer, had a 160% jump in searches, providing a very good affiliate opportunity. There are many ways you can capitalize off of your blog.

2. Computer Programming

Top 7 Most Profitable Blog Niches - Computer Programmer

Just like fitness, everyone has a desire and drive to learn. Coding is the top learning niche that people searched for in 2020. According to Google, “how to learn coding was the top trending thing people searched to learn.” Computer programming has an interest rating of 79, and shows consistent traffic.

Coding has a wide variety of topics and languages. Python was the top-ranked coding language people searched for, with a 58 interest rating. In order, the top 5 coding languages people search are:

  1. Python (58)
  2. Java (30)
  3. Swift (29)
  4. HTML (11)
  5. C++ (8)

Coding has lots of content opportunities: tutorials, updates, news, course/book reviews, etc.  If you have experience coding or want to track your learning progress, consider blogging about coding.

1. Making Money

Top 7 Most Profitable Blog Niches - Making Money

Everyone wants to make money. It’s no wonder this is our number one niche. Making money has an interest rate of 90, with the topic “make money fast” having a 100 interest rate rating for the month of June 2021.

Making money has a lot of different sub-niches: digital entrepreneurship, flipping, stocks, dropshipping, etc. A lot of these are becoming crowded, as many are noticing the popularity of money-related blogs. 

However, if you can find a small niche that provides valuable information, your blog has the chance to take off. You can talk about different industries, trends, new companies, or business strategies. As of the time of writing, the top searched sub-niches in order are:

  1. Cryptocurrency
  2. Affiliate Marketing
  3. Influencer Marketing
  4. Day Trading
  5. Drop-Shipping

Each of these niches has courses, books, training programs, and events that you can use to generate money. If you can create a blog talking about interesting topics in any of these niches, you stand a good shot of making it.

Honorable Mentions

Here are a few honorable mentions that serve as a trending niche, but don’t compare to our ranked list.


Trending Niche - Pets

Pets make for a fairly popular niche, with a sizable audience. Pets have different sub-niches, like reptiles, dogs, birds, etc. You can get lots of content writing about your own pet. The best part? Pet products are extremely easy to set up affiliate deals with using Amazon. 


Trending Niche - Parenting

Parenting is another good niche that has decent traffic. Many parents are looking for explanations of new social trends that their kids follow. They also are searching for parenting tips, methods, and discussions. Some may argue that parenting is a crowded niche, but if you can discuss unique topics, you stand a good chance at making it.

Love / Relationships

Trending Niche - Love

Love is a very powerful biological force. Love and relationships as a niche have a lot of traffic. For those in relationships, these blogs offer date ideas, problem counseling, and general advice. This can mean lots of content, and if written correctly, lots of traffic.

Conclusion: Most Profitable Blog Niches

Making money online is our number one blog niche. But, all niches presented have much potential to yield a lot of profit if done right. Your blog niche is an important choice, but it’s not what’s going to determine your success. Blogging is a business that takes time and persistence. For some, it will take years before you see real money start rolling in.

Good content is necessary for people to be engaged with your blog. But for them to find it, you need to make your blog search engine optimized, visually pleasing, and well made. If you do these and pick a winning niche, you have a good shot at making it.