There are two ways to accumulate content on your social and web platforms: creation and curation. Creation involves putting together your own posts complete with ideas, images, hashtags, and more to build a dialogue with your audience.
Building great content, however, takes time—and money. You usually have to invest in writers, editors, and designers to make it not only authoritative but also wrapped up in an attractive package.
Then there’s content curation. Content curation attracts leads by linking to other people’s content. We see this all the time on social media when businesses and influencers reference a new blog post, image, or other forms of material from a significant figure or brand.
Done correctly, content curation is a win-win for the creator and curator because they’re getting additional traffic, and you are too. But it can also be confusing for your users who might wonder why you’re sending them to somebody else’s site. Likewise, some webmasters may look down on what they consider a piggybacking strategy.
Which approach should you use then? They each have pros and cons. Really you need both to have a complete strategy. But there are a lot of benefits to content curation. More than anything, it gives you something to engage your audience while investing minimal time and effort.
Sniply comes in to make content curation more effective. The main thing it does is generate a link that includes referred content and a customizable CTA that encourages people to visit your site—or do whatever you’d like them to do.
There are many SMM solutions and management tools out there, such as PromoRepublic and MeetEdgar, so what exactly sets apart Sniply? In this review, we’ll dive into everything you need to know about Sniply to help you determine if it’s the right addition to your digital marketing tool belt.
What Is Sniply?
Sniply is a social media marketing (SMM) solution that allows you to create custom messages and calls-to-action (CTAs) alongside any content you share via a Sniply link.
The Sniply link will then take users to the original page with your message displayed inside. This allows you to encourage social media followers who may be interested in a post to head on over to your site.
The premise may sound remarkably simple, but it’s proven highly effective. That’s why over 100,000 marketers use the tool. Sniply has even been featured in some of the biggest digital marketing blogs and companies, including Buffer, Moz, Forbes, Entrepreneur, and many others.
All of this is done via Snips, which is what Sniply calls this combination of curated content, your CTAs, and links. There are five main types of Snips—Button, Form, Text, Image, and Hidden. We’ll go into more detail about how to use these later on.
- Customer Targeting
- Split A/B Test
- Conversion Pixel
- Automated Publishing
- Keyword Tools
How To Get Started With Sniply
Sniply offers a no credit card required free trial/free plan. You sign up with your Twitter, Facebook, or email address. You can then head right into the dashboard and get started creating Snips.
With the free plan, you get up to 1000/clicks months, 1 brand, and 1 team member. We recommend checking out the Support tav section, where they have a whole tutorial on everything you to get started.
You can also get a 14-day free trial of any other of their plans to get a taste of the premium features that the free plan doesn’t offer.
If you’re a veteran marketer, you likely can breeze right over this, but this section is really helpful for small businesses who’ve never used a product like Sniply before.
Everybody, however, should visit the “Tips and Strategies” section, where you can use advanced tools like branding, split testing, and email forms to really maximize Splitly’s ROI potential.
Make sure to also take the time to set up your profile and branding image to give your CTAs a nice personalized touch.
Overall, Sniply is incredibly straightforward to get started with. You can create a Snip from scratch in just a few seconds. And that’s the whole point of it. As you’re browsing the web, it’s meant to be as easy 1-2-3 to share content and add your own CTA.
Sniply offers flexible pricing to target the spectrum of different users. The free plan is definitely a great option for small businesses trying to boost the ROI of their social shares.
But if you take one look at their pricing tiers, you can see this tool is aimed for marketers managing multiple brands.
From this perspective, once you get to their Pro plan, it’s actually surprisingly affordable. It’s $67 for 6 brand profiles and 20,000 link clicks.
If you’re managing six brands, that’s just $10 per brand, meaning if Sniply helps you drive even only a handful more sales per month than it pays for itself.
Best of all, Sniply provides plenty of ways for you to track analytics through its built-in software, integrations, and Conversion Pixie. Either way, you have nothing to lose by giving the free plan a shot for one of your brands to see how well Sniply can work for you.
Compared to similar tools like Bitly and Replug, Sniply’s price is roughly the same, but it offers a unique approach to curation via a conversion-based strategy.
What Can I Do With Sniply?
The whole point of Sniply is more effective content curation. Sniply enables this in a variety of ways:
1. Creating A Snip
Making Snip is really easy. From your dashboard, navigate to “call-to-action.” Copy and paste the link you want to use. Then create a message, button text, and add your link.
You can then customize the color, position on the page, and then you’re good to go. Once you get the hang of it, you can create a Snip in 30 seconds or less.
2. Choosing Different Snip Types
If you want more control, you can customize what type of Snip you crate:
- Button Snip: create a CTA button that visitors can click on and link to your website (see above).
- Form Snip: create an email capture form to encourage visitors to sign up for your email list
- Text Snip: hyperlinked text to route users to your site
- Image Snip: create a custom banner image that links to your site
- Hidden Snip: hide Sniply bar while still using Sniply features.
3. Split Testing
If you’re wondering, “which Snip should I use?” then you’ve come to the right place. Everybody’s audience reacts differently to these types of links. Fortunately, Sniply has Split Testing features so you can see what works best for your users.
If you wanted, you could even use all five different snips at one time and see how your audience reacted. It also includes very valuable information like bounce rate, average time on site, conversions, and other important data.
Sniply plays very nicely with the leading social media platforms and SMM apps like Buffer and Hootsuite.
The easiest way to do that is via the Browser extensions, which are available for both Chrome and Firefox. Once installed, Sniply will automatically integrate with all your platforms.
If setup everything was successful, you’d see a small Sniply icon in your posting window. Sniply also has an Auto-Snip feature, which will automatically snip links with your most-used CTAs.
Sniply wouldn’t be able to justify its starting price tag of $24/month if you just pasted a link and CTA into social posts with actually measuring impact.
Aside from Split Testing, this is the real bread and butter feature of Sniply. The analytics allow you to track all clicks and conversions generated from links so you can see what’s working and what isn’t.
6. RSS Feeds
With Sniply Feeds, you can have a catalog of automatically snipped links. All you do is provide an RSS stream, set a CTA, and where you want to output.
If you want to always have some curated content around for when you need it. Then this feature alone makes Sniply worth it.
Who Is Sniply Best For?
You can’t have a long-term content strategy without creating content of your own. But if your resources are limited, then relying on content curation is a decent temporary fix.
With the free plan, SMEs and solopreneurs can use Sniply to drive more traffic to their own site and help them move up to the rankings.
On the whole, there’s nothing wrong with content curation as long as you add something of value. Creating expert roundups and recaps on these pieces can be much simpler than building complete posts around original ideas.
Likewise, Sniply is effective for agencies looking to boost their content curation efforts.
Oddly enough, it’s people in the middle who might not find Sniply to be worth it. Of course, you can still use their free plan, but you wouldn’t have access to all the fantastic features, including all five of the different types of Snips.
If this is you, you might want to stick to your own content creation strategy and occasionally use the free Sniply plan for curate posts.
Is Sniply Worth It?
Maybe. Unlike other marketing solutions, using Sniply isn’t so cut and dry—pun intended. Whenever something has a free plan, we’re always inclined to say you can go wrong with trying it out for yourself. And this is definitely true with something like Sniply that’s really easy to use.
Once you have the browser extensions installed, you can create a snip in just a few seconds. That’s pretty awesome.
But once you start paying for a premium subscription and features, that’s where it gets a little more complicated. Agencies definitely can get a lot of value out of it, but whether individual brands need it on their own is a different story.
The bottom line is you should take advantage of the analytics that Sniply offers. They’ll show you exactly whether Sniply is worth continuing investing your time and money or whether you should pull the plug.
- Free plan
- Easy to use
- Onboarding materials
- Click tracking
- Some people don’t like this approach to content curation
- Need to be on a premium plan to access all Sniply types
- Can be hard to distinguish types of click data
- Character limit can be constraining
- Some sites block Sniply
The biggest one is Bitly. If you do any kind of online marketing or web design, you’ve undoubtedly heard of Bitly, which is a famous URL shortener. What you might not know is they do a whole lot more too.
Bitly offers analytics, branding, and campaign management tools. But they don’t do the main thing that Sniply does, which is to provide an opportunity for conversion. That’s why Bitly is actually one of the integrations that Sniply offers.
For this reason alone, you’re better off sticking with Sniply if you have to choose one over another.
If you’re someone stuck in between the free and paid Sniply pricing tiers, one alternative worth looking into is Back.ly.
Back.ly shares many of the same features of Bitly but also Solo plan price at $9/month, and it allows you to create longer messages than Sniply, so it’s a definite win-win.
Sniply: The Final Verdict
If you want to get more conversion from content curation, there are few tools out there that compare to Sniply. Give the free trial a shot and see whether Sniply is a good fit for your social channels or not.
- Ease of Use
Have you heard of social media marketing solution, Sniply? Sniply allows users to create custom messages and calls to action, alongside other content. This SMM solution claims to have the answers to curated content, CTAs, and links. Read our in-depth review of Sniply and find out if this is the solution for you.