Done right, SEO can help you achieve higher rankings than your competitors. If you’re lucky enough and have chosen the right keywords, you might even get that coveted top spot.

To achieve perfect harmony with Google (and the other search engines), you will need a little outside help. That’s why there are now more SEO solutions out there than ever.

In the past, we’ve looked at options like SE Ranking, RavenTools, Surfer SEO, and several other leading apps. Today, we dive into one of the most popular and highly-rated options out there—WooRank.

WooRank is an SEO and website analysis app that lets you track website rankings, check performance, and monitor competitors. But they also have a select of additional features that make them not your average SEO software solution. The goal is for just about anyone to get a quick picture of site performance and what steps you can take to improve it.

WooRank is in the middle of the pack in terms of pricing with plans starting at $40/month when purchased yearly. Is it worth it? Or can you get your SEO needs taken care of by one of WooRank’s more affordable competitors? Find out now in this comprehensive WooRank review.

What Is WooRank?

WooRank is an SEO app that focuses on website reviews. They break down exactly how well a site stacks up and points out key areas where site owners need to improve. You can actually use the basic version of this tool at any time on their site for free.

WooRank Website Review

But WooRank does much more than that. They get into all the important details you need to know to get your site to where it need be. It includes social media data, SERP ranking, usability, mobile rendering, usability, and more.

This is why more than 40,000 companies and 1,000,000+ users have chosen WooRank as their SEO tool of choice as they rely on WooRank’s actionable insights to power their digital marketing strategies.

WooRank Features

  • SEO
  • Reports
  • Analytics
  • Backlink analysis
  • Dashboard
  • KPI Monitoring
  • Keyword tracking
  • Site crawl
  • Web extension

Getting Started With WooRank

WooRank offers a 14-day free trial of their Pro plan so you can check it out and see if it’s a good fit for your company. You do have to give them your credit card details. But don’t worry; you can cancel anytime. WooRank will also remind you when your first payment is due and give you two extra days if you forget to cancel.

As mentioned, you can start with any website just by entering its URL. WooRank will walk you through all the basics, which is a nice option for those new to the world of SEO.

WooRank Getting Started

WooRank gives you the option of either starting a project or doing a review. Projects are where you’ll want to research your own site and compare it to others and use the other WooRank features. Reviews give you the SEO audit plus additional information on websites you track.

You’ll also be able to choose between basic and advanced reviews. Basic is a good place to get started, but for your own website project, you’ll want to use the advanced review. Do note; you’ll only get a limited number of advanced reviews, so keep this in mind as you’re doing research.

WooRank Pricing

WooRank falls in the middle of SEO solutions in terms of pricing. Billed yearly plans start at $39.17, which is pretty good. It’s not as affordable as SE Ranking’s $18.50/month, but compared to SEMrush’s $99.95/month starting option, it will seem like quite the bargain.

As mentioned, you do get a free trial, so check it out. Similarly, all the other SEO tools we’ve reviewed also offer one so you can see which solution is right for you before committing.

But let’s be clear. You do need one. SEO is the driving force of web marketing. This is doubly true if you’re going to spend money on Google ads. Unfortunately, free tools just won’t be able to take you where you need to go.

WooRank’s entry-level Pro plan starts at $39.17/month billed yearly and includes these features:

  • Unlimited reviews
  • Website optimization
  • One Projects
  • Keyword Tool to track up to 50 keywords
  • Site crawl up to 2,000 pages
  • 24/7 website monitoring
  • Uptime notifications if your site goes offline
  • Online support
  • Multi-language support

This is definitely the plan for SMB’s. It’s affordable and includes what they need to get their site to move up in the rankings.

Premium is a significant jump up in pricing and definitely targeted towards agencies and larger businesses. Starting at $119/month, it includes:

  • 5 Projects
  • 250 Keywords
  • Analyze 10,000 web pages
  • Unlimited white-label PDF reports
  • LeadGen tools
  • Priority support

WooRank also has a custom Enterprise plan that includes extra projects, CRM integration, and more. Contact WooRank directly for pricing.

WooRank Pricing

WooRank Main Features

Above-all, WooRank provides website reviews. It tells you what you need to do to make your website outrank the competitors by checking key factors like meta-data, site performance, errors, backlinks, and more.

This is the main thing you’ll do with it. You get a score between 0-100, with 100 being the best. You’ll also get a color grade between green, yellow, and red based on your site’s SEO-friendliness. As you can guess, green is good, yellow is okay, and you don’t want red.

WooRank Website

What’s really helpful is all the actionable information it provides. You’re not just getting a score but also the suggestion for what you need to improve it. That’s what makes WooRank such a good SMB tool. Use it a few times per week, and you can easily keep your site in the best shape possible.

The review checks out key details, including:

  • Usability
  • Mobile
  • Marketing checklist
  • Backlinks
  • Social presence
  • Availability
  • Visitors

In addition to the website review functionality, WooRank provides these additional features:

1. Keyword Tool

Keywords are the backbone of any SEO strategy. WooRank’s keyword tools allow you to see how your site ranks for your niche. You’ll be able to track competitors, identify new keywords, and organize everything in one place.

WooRank also offers localization tools so you can attract more customers and clients both in your region and in new markets. Finally, you can chart progress over time with the reporting tools to see how you’re doing based on keyword volume and rank.

WooRank Keyword Tool

2. SEO Monitoring

WooRank keeps an eye on your site so you can shift your attention elsewhere. It provides weekly email reports to alert you to issues while also providing information on important metrics.

Best of all, if your site goes down, WooRank will let you know asap so you can get it live again in no time.

WooRank SEO Monitoring

3. Site Crawl

In addition to SEO monitoring, WooRank can crawl your entire site to check for errors, HTTP status, indexing, and canonical so you can get a comprehensive picture in your site’s health. This is not something you’ll use daily, but it’s really helpful to do once every 1-2 months.

It’s also really good for agencies or marketers who’ve inherited site management and may not be aware of broken links, 404 redirects, and other issues that can harm SEO.

WooRank Crawl

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4. Marketing Checklist

This is one of the review features, but it’s worth paying a little extra attention to. The marketing checklist gives you the step-by-step instructions to fix all the issues it digs up during the review.

Note it can be a little exhausting. It gave us 80 recommendations, and we used the New York Times, which is doing very well in SEO, as an example.

Take it day-by-day. Knock a little bit at a time, and you’ll be impressed with just how much better your site performs. This isn’t just about rankings but the overall quality of your website. And that’s really what SEO boils down to.

WooRank Marketing Checklist

5. Reporting

No digital marketing solution is complete without reports. WooRank makes awesome white-label reports so you can add your own branding, customize what’s on them, and show clients how their goals are progressing.

WooRank Reporting

Who Should Use WooRank?

WooRank is primarily a solution for small businesses, and you can get that in terms of features and pricing. The only downside is it may be a little too pricey for freelancers, especially those who manage a few different clients.

There’s a lot to love about WooRank. More than anything, all the information it provides is highly digestible. You don’t have to spend half an hour Googling what terms mean or translating graphs into something you can understand.

Likewise, the UI is clean and easy to use, and there are plenty of resources available should you get stuck somewhere.

If you want a solid SEO tool that can cover about 60% of your digital marketing needs, then this is it. You’ll still need a social media management app to cover that end of things, but it does an excellent job giving you everything you need to make your website the best it can be.

WooRank Alternatives

We’ve already mentioned a handful of different WooRank competitors. We’ll take a look at two options at different ends of the price spectrum: SEMrush and SE Ranking:

What Is SEMrush?

SEMrush is widely considered a top SEO tool. It’s a huge name and includes all the tools WooRank does along with social integrations for FB, Twitter, LinkedIn, and more. If you want one tool that does it all, it’s hard to beat SEMrush.

But you’ll pay for it. The lowest level plan starts at $99.95/month, meaning many SMBs and solopreneurs will have a hard time getting the tools to pay for itself.

What Is SE Ranking?

We consistently sing the praises of SE ranking. It’s an excellent overall SEO tool that does just about everything WooRank does plus some lead generations and social for $18.60. It’s not quite as user-friendly as WooRank but still very solid and has plenty of onboarding tools. If WooRank is a bit pricey for you, then definitely check it out.

SE Ranking WooRank SEMrush
Keyword suggestions Keyword tracker Keyword tracking
On-page SEO audit Advanced reporting Audience management
Backlink Monitoring Unlimited reviews API
SEO Reports Google integration Social
API Landing pages SEO Reports
Competitor Research Competitor analysis Competitor Tracking
Keyword Rank tracking SERP tracking SERP
White label White label Keyword ranking
From $18.60/month From $39.17/month  From $99.95/month 

Is WooRank Worth It?

All digital marketers need an SEO tool. There’s only so much you can do with Google Analytics or your website provider’s basic analytics. WooRank is competitively priced and really affordable. It’s $40/month when paid annual and $60/monthly annually. Give the free trial a shot and see if it works for you or not.

It may not have quite as many features as SEMrush, but it’s much more pleasant to use than most SEO auditors and has enough for you to drive the ROI you’re looking for out of your platform.

And it doesn’t take any time to get started using. You get insights on your site that you can fix right away. That means you start making fixes and boost your traffic and conversion immediately!


  • Easy to use
  • Powerful insights
  • Marketing plan
  • Tracks keywords
  • Great blog
  • Fantastic UI
  • Speedy
  • Tackles both offsite and onsite SEO
  • Cloud-based
  • White label support


  • Single user until Enterprise plan
  • No client-specific login
  • Pricing is a little high for what it does
  • Could be easier to add internal pages to SEO audit
WooRank Review
  • Features
  • Pricing
  • Ease of Use
  • Support


WooRank is a super-fast, super easy-to-use SEO audit and digital marketing tool. They look at your site through Google’s eyes and generate an instant audit of your site’s technical, on-page, and off-page SEO. It delivers on insights, is easy to use, and can help you do what it takes for your pages to rank more highly. If you want a site-auditor with a few extra tricks up its sleeves than WooRank may be perfect for you. Read our review of WooRank to know more.