StoryChief Review – Is This The Right Content Marketing Automation Tool For Marketers?

Any digital marketer worth his or her salt will tell you that content is king. It doesn’t matter what fancy SEO tricks you know or how impressive your CRM software is, content is how you drive leads and encourage conversion. 

Whether you create content yourself or delegate it to an agency or team, you’re likely aware of one huge problem—a lot can stand in the way of actually producing it. 

StoryChief claims up to 80% of time is wasted on repetitive tasks like posting to separate channels, collaboration, and cycling between draft versions. Their software is a simple and elegant solution to this problem. Let it handle the boring and repetitive tasks, so you can focus on what really matters—making amazing content. 

StoryChief includes tools for SEO content management as well as social media, analytics, and data management. And it’s affordable with both a limited free plan and premium options starting from $12/month when paid annually. 

In this StoryChief review, here’s what you’ll learn: 

• How to get started with StoryChief
• How much it costs 
• Its main features
• Who should use it
• Alternatives 

Should you invest your precious marketing budget and time into this SAAS tool? Discover this and more in our StoryChief review now. 

What Is StoryChief?

“Content is king, but distribution is queen, and she wears the pants.” This is the StoryChief motto. The software is the product of tech-savvy content marketers who’ve suffered the same problem we all have—not having enough time to focus on the important stuff because too much mundane nonsense gets in the way. 

StoryChief only made its debut in 2016, but it’s already garnered 15000+ users in 70 countries. From individual freelancers to agencies and brands, these users have all found marketing happiness with the product. Don’t take our word for it. You can check out a list of StoryChief success stories here. 

With it, you can create blog posts and stories from within the editor, collaborate on articles, publish directly to different channels, and track the performance of campaigns. And you can do all of this from one convenient dashboard. 

It’s also really easy to use. StoryChief walks you through each feature so you can get started creating and scheduling content right away. 

Finally, it integrates with 60+ leading software tools, including WordPress, Magento, Facebook, MailChimp, Zapier, MailerLite, Buffer, and many more, meaning you can do even more with than you realize at first glance. 

StoryChief Features

• Content management
• Scheduling
• Collaboration
• Analytics 
• Text editor
• Campaign management 
• Social media management
• SEO
• Multi-channel publishing
• Customer targeting 
• Automated publishing 
• Integrations
• API 

How Do You Get Started With StoryChief? 

StoryChief makes it incredibly simple to get started using it. Since they offer a free plan, you don’t even have to give them your credit number to sign up. All you do is provide your email, set an account password, and answer a few simple questions. 

Then StoryChief will take you to your account dashboard where you can get started creating or scheduling content right away. 

StoryChief also tells you everything you need to do to get your account where it should be. With its handy steps and progress bar, you can see exactly what still needs to be set up. 

StoryChief is designed for experienced marketers, but they have plenty of onboarding tools, including a useful blog for any newbies out. This is also a great spot to check out if you’re looking for some fresh ideas to try out on your audience. 

All-in-all it’s so easy to use that you move from account sign up to publishing your first story in 30 minutes or less—depending on how quickly you produce content, of course! 

StoryChief Pricing

StoryChief has a free forever plan that includes the following features: 

• Online editor access
• Invite team members and collaborate
• Document approval 
• Multi-channel publishing

It’s definitely enough to get started, but most marketers will want to upgrade to at least the Essential plan to have access to more features and remove the StoryChief branding (even if it is a cool-looking sloth). 

StoryChief has a flexible pricing structure that makes it a great fit for any sized marketer, agency, or brands. Whether you’re a freelancer on a tight budget or leading a Fortune 500 company, they have you covered. 

Here are the main StoryChief plans: 

Pay attention to the critical additional feature located in the Pro vs. the Essential Plan. With Pro, you get scheduled posts. This is a very handy addition and definitely worth considering an upgrade because it can replace the need for SMM tools like Onlypult or PromoRepublic. 

What Can You Do With StoryChief? 

StoryChief is a tool for content marketers or content creators. It’s all about producing and publishing content more efficiently. 

Even if your content needs are limited, you can still use the free plan to better drive ROI out of content marketing strategy so you can focus your attention on literally anywhere else. 

Here are some of the key features of StoryChief that you’ll love: 

1. SEO Content Management 

With StoryChief, you can create SEO content from the very beginning. This alone saves you time going back and editing posts. 

As you write, it shows key SEO statistics, including text length, links, images, position of keyphrases, and more (you can also turn this off if you find it distracting while writing). 

Then you can select your audience and publish it all from within the editor. The UI is really clean, easy to use, and is also a perfect WYSIWYG, so you’ll not know exactly how content will appear on your channels. 

2. Social Media Management 

SEO and social media are two of the three most important digital marketing strategies (the last being email). You can create a post from within StoryChief, select which channel you want to use, then schedule when you want it to go live or publish now. 

StoryChief also has handy templates so you can enhance your posts with a variety of other content types like press releases, case studies, and videos.

Oh, and by connecting your email marketing tool to StoryChief, you’ll be able to use it to make better emails too. How’s that for a home run? 

3. Create Campaigns 

Why create just one social or blog post, when you can launch whole campaigns. The campaign tools give everything you need to start, track, manage, and more. 

You can set a campaign window, assign roles, set up a calendar, view analytic, and create posts. 

The best part of it, however, is just how easy you can set up a campaign. There’s no fumbling around with settings or other issues saving so much time and hassle.  

4. Content Management 

Successful content marketing is the balance between content and quality. Over time, however, StoryChief will make it much easier for you to build up a vast library of great content. 

Fortunately, it’s Content Management System makes keeping it all organized a breeze. You’ll also be able to see key metrics like readability, SEO, views, reads, and updates. 

Everything is searchable too, making it great for recycling old content into something new, and by connecting your CRM, you can track leads with StoryChief also.  

5. Publishing 

We mentioned this briefly in the first two features, but this is something you should really pay attention to. With StoryChief, you can simultaneously publish across all your accounts. 

That means you don’t have to go back and forth between them, logging in and out, editing, reformatting, etc.

You don’t just get this for social, but also personal websites, content hubs, email marketing, and mobile platforms, and you even get access to it on the free plan. How awesome is that! 

6. William 

William is StoryChief’s blogging platform. It has over 100 great features including: 

• Access to the Thought Leaders Community 
• Top scores for SEO and performance
• Featured snippet and searches
• Keyword insights
• Drive leads 
• Blog post author shout-outs 
• Blog enhancements 

You won’t use StoryChief for William alone, but it’s still a really handy additional feature. 

Who Should Use StoryChief? 

StoryChief is a win for anybody involved in content marketing. It’s hard not to love a free tool. It’s even better when it’s hands down awesome across the board. 

StoryChief takes all of the hassles of creating and publishing effective content out of their equation so you and your team can focus on the important stuff. 

Even if you’re a veteran marketer, there’s a lot to love about StoryChief. You get stats for how well your content performs (who couldn’t benefit from that?), easy posting tools, and collaboration. 

The UI is also clean and easy to use, so even using it is a pleasure, and it’s SMM tools are on par with any other dedicated SMM solution meaning you kill two birds with one stone by using it. 

Is StoryChief Worth It? 

100% And that’s not just because they have a free plan. All of their paid plans are incredibly reasonably-priced. Even their Enterprise level plan is $65/month a month. Have you ever heard of any Enterprise software being that cheap? 

But it’s not just how affordable StoryChief is that makes it worth it, it’s also how intuitive it is to use. It’s the simple, useful, and effective content solution that all marketers should have in their back pocket. 

Pros

• Seamlessly publish across accounts
• Free plan 
• Easy to use 
• Team management tools 
• Social scheduler 
• Large integration lists 
• SEO content analyzers
• Onboarding tools
• Great UI 
• All plans are very affordable

Cons

• Would be nice to be able to embed custom code but not a deal-breaker 

StoryChief Alternatives

StoryChief stands in a category by itself. There are other SEO content editor tools out there as well as SMM solutions. But few other solutions package everything together in one convenient interface. 

Instead, you’ll often see social and SEO tools in their own separate ecosystems despite being two essential components and overlapping components of any marketing strategy. 

One alternative, however, that does package both of these worlds together, where they belong, is MeetEdgar.

While primarily an SMM tool, MeetEdgar includes all the things you expect, like post scheduling and sharing. But you can also use it to recycle posts and auto-share across your channels. It effectively does many of the things a content manager would do in just a few clicks and can help you drive more efficiency out of both social and blog posting. 

Both MeetEdgar and StoryChief offer either free plans or free trials, so check them out and see what works best for your needs. 

StoryChief: The Bottom Line

If you want to simplify any part of your content marketing process, StoryChief is the way to do it. It makes creating, managing, and publishing content so easy that just about anyone can do it. So, try it out for yourself now!