You’re likely not going to be surprised when you learn what Keyword Tool helps you do. But what will surprise is just how effective this straightforward tool is.
Similar to Keywords Everywhere, it has a very narrow focus on keywords, search volume, CPC data, and a few other metrics.
It’s powerful, intuitive, and they offer a lot in their free version. But the paid plans don’t come cheap. The Basic starts at $89/month or $69/month billed annually.
What’s the deal with the Keyword Tool? Is it worth it to shell out that much monthly, or can you get as much value out of one of their competitors? Discover this and more in our ultimate Keyword Tool review.
What Is Keyword Tool?
Founded in 2014, Keyword Tool is one of the biggest names you may have never heard of in the world of digital marketing. But they have coveted that oh so sweet number spot on Google. They have users in 227 countries worldwide, including major names like Uber, Microsoft, and even Harvard.
The main Keyword Tool generates 750 long tail keywords for each query you make on Google, YouTube, Bing, Amazon, eBay, Play Store, Instagram, and Twitter to help you create better content for your web campaigns and ads.
You can actually get access to all of this for free without even signing up for an account, though you are limited to just a few of the top results.
Upgrading to paid unlock competitor analysis and search volume data. And here’s the crux of where Keyword Tool might be worth it. While $69 a month is a high starting price, if you are spending hundreds or even thousands on Google ads, getting more value out of them with this data is more than worth it.
Keyword Tool Features
- Keyword research
- Competitor analysis
- Long tail keywords
- Bulk search volume analysis
- Multi-user accounts
Getting Started With Keyword Tool
Unlike virtually all the other software we review, you really don’t have to do anything to get started. After landing on the home page, you can select a search engine, enter a keyword, and the results will pop up in seconds.
As you can see, you’ll get search volume, Trend, CPC, and Competitor information. But you only get a handful of free searches per day so use this wisely. This is a nice start, especially for people who aren’t sure whether it’s worth it for them to invest in a keyword tool.
One thing you’ll notice about the site, however, is that it’s very stripped down. There’s not a ton of content, and there are no tutorials. While there is a blog that provides some helpful tips, they take for granted that you already know about keyword research. This is not a dealbreaker, but it shows that this tool is mainly designed for experienced digital marketers looking for an effective keyword research tool.
This is actually common with many competitors in this niche as well. So, don’t expect a particularly nice UI or too much assistance from support. But with software that is this streamlined, how much help do you really need?
Keyword Tool Pricing
The free Keyword Tool is another to get your feet wet. You can do basic research and get suggestions for keywords. This level is effectively fine for small businesses who may have limited keyword research needs.
But true marketers will have to upgrade to a paid plan because you run out of free queries all too quickly. Plus, what can you do with four or five results anyway?
There are three paid plans ranging from $69 to $159/month billed annually (a.k.a. $828 to $1,908) or monthly options from $89 to $199/month.
Check out the differences below:
$89/month is pretty steep. Compare this to something like Long Tail Pro, which offers similar functionality with plans starting from just $25/month. But you don’t get to look up as many keywords as with the Keyword Tool.
In the end, it does balance out if you have a large number of keywords. But we’ll go into more detail about this later.
Keyword Tool Features
As mentioned, Keyword Tool focused on a few key areas. Here is what you’ll mainly use it to do:
1. Find Keywords
Shocking, we know. With Keyword Tool, you can type in any high-level term and receive 750+ Google Suggest and autocomplete phrases.
In addition, you get CPC, Search Volume, Trend, and Competition. This is absolutely gold because you can then use this data to discover keyword opportunities, bid more effectively on ads, and get a better understanding of your competitor’s strategy.
2. Analyze Competitors
These premium features allow you to direct your search to specific sites and find keywords there. To be honest, this isn’t more insightful since many of the terms are pretty high-level. But it is still a good way to get an inside look at your competitor’s strategy.
3. Search Volume
This is how you put together a content strategy. Using Keyword Tool along with some of the other big names, you identify keywords with the right balance of search volume and relative ability to rank for them.
This Search Volume data is way more insightful than what you get with Google’s Keyword Planner and can truly help put together more effective content and ad campaigns.
If you do social campaigns, you know just how annoying getting the right hashtags can be. The worst part is that they are essential. Even if your post is perfect, you need the hashtags, so it will show up.
The hashtags features are a nice addition for SMM marketers that really enhances the value of this software.
Who Should Use Keyword Tool?
The Keyword Tool doesn’t have much middle ground. It’s excellent for people who want to do a little bit of keyword and get a few great results for free. Likewise, for agencies, large brands, and full-time marketers, it’s also very useful.
But anybody in the middle is going to feel a little squeezed out. It is expensive, and while it does provide useful data, you can get a lot of it from complete SEO tools or other options like Keywords Everywhere and Long Tail Pro.
The bottom line is you should either get a few ideas from the free plan or leave this tool for the dedicated keyword marketers out there.
Is Keyword Tool Worth It?
Again, it depends on which of these groups you fall into. If you need to do keyword research for just one brand, then probably not. You can get enough data from hopping around free trials or extracting information for whatever SEO software you use.
But if you are organizing some serious paid campaigns in the realm of $500 or more, then Keyword Tool is absolutely worth it.
Because here’s where it does shine, it gives you very broad coverage of search engines and not just Google. Likewise, you get social platforms and even eCommerce like Amazon and eBay. Once your AdSpend is high, then you need something like Keyword Tool to help you get the most out of it.
- Keyword suggestions
- Accurate data
- Includes hashtags
- Covers all the Amazon categories
- The software is very fast
- Free option
- Helpful blog and video
- Huge number of searches
- A bit pricey
- Limited tutorials
- No data saving for campaigns
Keyword Tool Alternatives
There’s a lot. It depends on what you are looking for. If you want a similarly streamlined and no-nonsense keyword software, then Keywords Everywhere is an excellent option for you.
What Is Keywords Everywhere?
Keywords Everywhere is a freemium plugin for Chrome and Firefox. With it, you can uncover CPC, search volume, and trends for Google, Bing, Amazon, Etsy, YouTube, and a handful of others.
The biggest advantage is pricing. Keywords Everywhere charges in terms of $10 credit blocks that don’t expire that cover a very large number of searches. The data is also very accurate.
The main advantage Keyword Tool has over it is the support for Twitter and Instagram hashtags. But that is quite a price jump for not a ton more coverage.
Keyword Tool: The Verdict
Keyword Tool is a no-nonsense way to get very accurate keyword data, suggestions, and valuable information for your web and social campaigns. The only downside is that it is a touch pricey, but if you run large campaigns, the tool more than pays for itself. Try it out for yourself now.
Keyword Tool Review
Ease of Use
Keyword Tool is a free online keyword research instrument that generates hundreds of relevant long-tail keywords for any topic. Keyword Tool offers a free version as well as premium version. With the free version, Keyword Tool generates up to 750+ long-tail keyword suggestions for every search term. Additional Keyword Tool features include search volume, hashtags, and analyzing competition. Read our review of Keyword Tool now to see if you should be using it.