In the digital marketing world, few things are more important than your keywords. Your entire strategy revolves around them. If you’re able to capture the leading ones for your niche, you can guarantee sustainable, organic traffic. 

That’s why there is now a sheer abundance of keyword tools out there. We’ve reviewed a large selection of them in the past, including favorites like Keywords Everywhere and AccuRanker. 

Keyword tools generally come in two flavors. You have standalone options like the ones mentioned above or comprehensive SEO tools that also include keyword features. falls into the former category. In this review, we’ll explore what you can do with (formerly SerpBook) and whether it’s the right fit for your marketing needs. 

What Is (Formerly SerpBook)? 

The folks at the mildly popular SerpBook had an idea that goes back to the old school days of web marketing. Why not snag more leads by capturing the coveted domain? Who knows how much they paid to get it, but it has worked in gaining more attention for themselves. About

The original tools have been around since 2011 and have evolved over the years—but the focus has always been on providing accurate keyword tracking data. 

If you used SerpBook in the past, it’s well worth taking a second look. They invested heavily in relaunching this new iteration of the product, especially since an integration with Growth Robotics is underway. 

Overall, is smooth, very accurate, and includes everything you need and nothing you don’t. Features is deceptively simple. Like other keyword tools, you add a website you want to track and your target keywords. 

But there’s powerful software driving that will allow you to unlock the insights you need to drive your SEM campaigns much further. 

Here are a few of the things we love about 

1. Google Analytics/API Connection

We’re going to start off with more of the more techie aspects of keyword marketing. If you really want to understand what’s going on, you need to get Google Analytics and other tools involved. makes it easy to connect GA and use their API to connect your search engine analysis parts. If you’re just a small SME, this might not be necessary, but if you’re providing SEM marketing to clients, this is absolutely vital. API

2. Keyword Tracking 

The bread and butter of what the software does. Keyword tracking super easy. You can add your keywords, find new opportunities, and also dig into your competitors. In the example above for a jewelry company, we were able to identify other high-ranking competitors. 

Some were obvious, but it also sheds light on new avenues for partnerships with parallel connections. Keyword Tracking

3. Historical Data 

Even if you just start using today, you can start pulling historical data from your keywords. This is awesome to give you a better sense of how your keywords and ranking have changed over time. 

You can also export this data to help you create organized databases of how your search efforts are evolving. Historic Data

4. Reporting 

Like all good software tools, includes strong reporting functionality. There are two key advantages here. First, all marketers need reports to give their clients a sense of how their campaigns are progressing over time. 

But it’s also an excellent snapshot for you to quickly get some insights when you need to rather than pouring over all the data making it especially key for those managing multiple projects. Report

5. Teams 

Most of us work in teams—and gets that! All plans include unlimited users so you can share access with your colleagues or clients to keep everybody in the loop. Tiered privileges also ensure nobody accidentally deletes anything important! Teams

How Much Does Cost? has pricing starting from $24/month or $19/month billed annually. They also offer a 7-day free trial, so you can see if it’s a good fit for you or not. 

In terms of pricing, is quite affordable for what it offers. All plans come with daily update frequency, and they even have twice daily options available. 

It’s way cheaper than AhRefs, AccuRanker, and many other options while not skimping on functionality. Pricing

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Is Worth It? 

Any serious SEM marketer must have a ranking tool. Even if you’re too focused on keywords, you still need it for other areas like content creation and site optimization. makes a strong case; it should be that tool. It’s affordable, easy to use, and powerful, and with its API integrates well with other tools you might be using. 

The only downside is there is quite a jump between plans. It would be nice if it offered tiered pricing as some of their competitors do. 


  • Powerful software tool 
  • Straightforward 
  • Historic data
  • API 
  • Reporting
  • All plans including unlimited users 
  • Reasonably easy to price 
  • Always evolving 


  • Navigating support was a little difficult, but they responded quickly 
  • No tutorial or help when setting up account makes it tricky for newbies 
  • Be jump between lower-tiered plans

Should I Use 

The big question people have is whether they should use something dedicated like or a more comprehensive option. 

Most of the SEO tools we reviewed, like SE Ranking and Ubersuggest, also include rank tracking functionality. 

They might be quite as robust, but they do a pretty solid job. You have to ask yourself how important absolute accuracy, historical data, and other metrics are for your efforts. 

If you’ve embarked on Google PPC campaigns, then it’s definitely worth it to have a dedicated option to help you gain more value out of your marketing. But if you just need some good keywords for your blog, these options might be enough for you. 

That’s why we always recommend giving the free trial a shot so you can see how these tools impact your marketing efforts. 

AccuRanker vs. 

Outside of AhRefs, AccuRanker is one of the most popular rank tracking tools. But it’s expensive. With plans starting from $99/month, it’s out of reach for people on a budget. And at that price, you can get something like SEMrush, which offers a suite of additional tools. 

That’s why is a better value than AccuRanker. vs. Keyword Tool 

Keyword Tool is another straight and simple keyword tool. But they are used for different purposes. Keyword Tool is more about keyword research, while is about rank tracking. This makes them more complementary than anything. 

Keyword Tool also offers a limited free plan, so there’s nothing stopping those on a budget from using both of them. 

Keyword.Com Review 2020: The Verdict is a solid keyword rank tracking tool that provides powerful insights you can use in a wide variety of ways. It’s affordable, straightforward, and a good addition to any SEM marketer’s tool belt. Review
  • Features
  • Pricing
  • Ease of Use
  • Support

Summary (formerly SerpBook) is a keyword tracking tool with over 2,000+ customers and counting. This tool is used to help digital marketers drive traffic through targeting. It aims to help speed up the process of searching profitable keywords to promote a certain product, company, or campaign. Learn more about to see if it is the right pick for you in this review.